Subaru Impreza Price in Virginia
As of September 29, 2026, there are 100 Subaru Impreza vehicles available at 23 dealerships in Virginia. Virginia dealers are pricing competitively — the average selling price is $107 below MSRP, with 67% of inventory at or under sticker. 17 of 23 dealers are currently pricing below MSRP on average. We hold a published dealer price on 82 of those 100 listings; across those, prices run $27,593 to $38,094, with a median of $30,664.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
100
In Stock
-$107
Avg Markup
67.1%
At/Below MSRP
$30,664
Median of 82 priced
Price range: $27,593 to $38,094 across the 82 of 100 listings that carry an advertised price.
Dealers in Virginia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| First Team Subaru Norfolk Norfolk, VA | 2 | -$2,045 | 2 |
| CMA's Subaru of Winchester Winchester, VA | 4 | -$1,935 | 4 |
| Hyman Bros. Subaru Midlothian, VA | 1 | -$1,796 | 1 |
| Terry Subaru Lynchburg, VA | 3 | -$1,577 | 1 |
| Reynolds Subaru Orange, VA | 1 | -$1,111 | 1 |
| Motor Mile Subaru Christiansburg, VA | 4 | -$996 | 2 |
| Flow Subaru of Charlottesville Charlottesville, VA | 5 | -$988 | 1 |
| R K Subaru Virginia Beach, VA | 9 | -$897 | 1 |
| Subaru of Sterling Sterling, VA | 3 | -$824 | 2 |
| Bob Wade Subaru Harrisonburg, VA | 4 | -$795 | 4 |
| Nelson Subaru Bassett, VA | 1 | -$661 | 1 |
| Dulles Subaru Leesburg, VA | 5 | -$601 | 5 |
| Beyer Subaru of Alexandria Alexandria, VA | 4 | -$518 | 4 |
| Farrish Subaru Fairfax, VA | 7 | -$111 | 6 |
| Casey Subaru Newport News, VA | 2 | -$64 | 1 |
| CMA's Valley Subaru STAUNTON, VA | 4 | $0 | 4 |
| CMA's Colonial Subaru South Chesterfield, VA | 2 | $0 | 2 |
| Southern Team Subaru Roanoke, VA | 3 | +$67 | 1 |
| Safford Subaru Manassas Manassas, VA | 10 | +$141 | 5 |
| Moore Subaru Richmond, VA | 5 | +$214 | 2 |
| Stohlman Subaru Vienna, VA | 6 | +$854 | 5 |
| Sheehy Subaru Springfield, VA | 10 | +$998 | 0 |
| Sheehy Subaru of Fredericksburg Fredericksburg, VA | 5 | +$998 | 0 |