Subaru Forester Price in Virginia
As of September 29, 2026, there are 775 Subaru Forester vehicles available at 24 dealerships in Virginia. Virginia dealers are pricing competitively — the average selling price is $445 below MSRP, with 58% of inventory at or under sticker. 17 of 24 dealers are currently pricing below MSRP on average. We hold a published dealer price on 670 of those 775 listings; across those, prices run $29,818 to $46,158, with a median of $39,497.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
775
In Stock
-$445
Avg Markup
57.5%
At/Below MSRP
$39,497
Median of 670 priced
Price range: $29,818 to $46,158 across the 670 of 775 listings that carry an advertised price.
Dealers in Virginia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Terry Subaru Lynchburg, VA | 30 | -$2,290 | 8 |
| Nelson Subaru Bassett, VA | 6 | -$2,180 | 6 |
| First Team Subaru Norfolk Norfolk, VA | 20 | -$2,044 | 20 |
| First Team Subaru Suffolk, VA | 8 | -$1,814 | 8 |
| Motor Mile Subaru Christiansburg, VA | 36 | -$1,788 | 4 |
| Reynolds Subaru Orange, VA | 15 | -$1,629 | 15 |
| Flow Subaru of Charlottesville Charlottesville, VA | 21 | -$1,605 | 14 |
| Beyer Subaru of Alexandria Alexandria, VA | 34 | -$1,523 | 33 |
| Bob Wade Subaru Harrisonburg, VA | 16 | -$1,483 | 16 |
| CMA's Colonial Subaru South Chesterfield, VA | 27 | -$1,433 | 27 |
| Hyman Bros. Subaru Midlothian, VA | 22 | -$1,256 | 22 |
| Farrish Subaru Fairfax, VA | 31 | -$1,175 | 30 |
| Southern Team Subaru Roanoke, VA | 45 | -$953 | 23 |
| CMA's Subaru of Winchester Winchester, VA | 26 | -$619 | 26 |
| Safford Subaru Manassas Manassas, VA | 45 | -$303 | 21 |
| R K Subaru Virginia Beach, VA | 45 | -$186 | 3 |
| CMA's Valley Subaru STAUNTON, VA | 18 | -$109 | 18 |
| Moore Subaru Richmond, VA | 87 | +$33 | 41 |
| Stohlman Subaru Vienna, VA | 63 | +$60 | 22 |
| Casey Subaru Newport News, VA | 51 | +$70 | 15 |
| Dulles Subaru Leesburg, VA | 14 | +$123 | 6 |
| Subaru of Sterling Sterling, VA | 32 | +$137 | 7 |
| Sheehy Subaru Springfield, VA | 57 | +$998 | 0 |
| Sheehy Subaru of Fredericksburg Fredericksburg, VA | 26 | +$998 | 0 |