Subaru Forester Price in Virginia
As of November 13, 2026, there are 887 Subaru Forester vehicles available at 24 dealerships in Virginia. Virginia dealers are pricing competitively — the average selling price is $1,061 below MSRP, with 70% of inventory at or under sticker. 20 of 24 dealers are currently pricing below MSRP on average. Prices range from $30,645 to $46,161, with a median of $39,233.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
887
In Stock
-$1,061
Avg Markup
70.2%
At/Below MSRP
$39,233
Median Price
Price range: $30,645 to $46,161.
Dealers in Virginia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Beyer Subaru of Alexandria Alexandria, VA | 40 | -$4,105 | 39 |
| First Team Subaru Norfolk Norfolk, VA | 22 | -$2,903 | 22 |
| Reynolds Subaru Orange, VA | 26 | -$2,764 | 26 |
| CMA's Subaru of Winchester Winchester, VA | 29 | -$2,477 | 29 |
| Terry Subaru Lynchburg, VA | 30 | -$2,357 | 16 |
| Farrish Subaru Fairfax, VA | 28 | -$1,899 | 28 |
| First Team Subaru Suffolk, VA | 14 | -$1,775 | 14 |
| Bob Wade Subaru Harrisonburg, VA | 22 | -$1,715 | 22 |
| Flow Subaru of Charlottesville Charlottesville, VA | 21 | -$1,667 | 19 |
| Subaru of Sterling Sterling, VA | 42 | -$1,609 | 39 |
| CMA's Colonial Subaru South Chesterfield, VA | 29 | -$1,559 | 29 |
| Hyman Bros. Subaru Midlothian, VA | 47 | -$1,495 | 47 |
| Stohlman Subaru Vienna, VA | 53 | -$1,493 | 47 |
| Motor Mile Subaru Christiansburg, VA | 49 | -$1,265 | 31 |
| Safford Subaru Manassas Manassas, VA | 54 | -$1,218 | 45 |
| Dulles Subaru Leesburg, VA | 19 | -$923 | 18 |
| R K Subaru Virginia Beach, VA | 48 | -$921 | 3 |
| Nelson Subaru Bassett, VA | 6 | -$695 | 3 |
| Casey Subaru Newport News, VA | 48 | -$684 | 26 |
| CMA's Valley Subaru STAUNTON, VA | 24 | -$4 | 24 |
| Moore Subaru Richmond, VA | 81 | +$106 | 35 |
| Southern Team Subaru Roanoke, VA | 53 | +$306 | 14 |
| Sheehy Subaru Springfield, VA | 61 | +$998 | 0 |
| Sheehy Subaru of Fredericksburg Fredericksburg, VA | 41 | +$998 | 0 |