Toyota Prius Price in Virginia
As of October 22, 2026, there are 123 Toyota Prius vehicles available at 34 dealerships in Virginia. Virginia dealers are pricing competitively — the average selling price is $95 below MSRP, with 67% of inventory at or under sticker. 20 of 34 dealers are currently pricing below MSRP on average. Prices range from $30,404 to $41,893, with a median of $38,802.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
123
In Stock
-$95
Avg Markup
66.7%
At/Below MSRP
$38,802
Median Price
Price range: $30,404 to $41,893.
Dealers in Virginia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Checkered Flag Toyota Virginia Beach, VA | 1 | -$2,195 | 1 |
| Toyota of Woodbridge Woodbridge, VA | 1 | -$2,162 | 1 |
| First Team Toyota Chesapeake, VA | 1 | -$2,020 | 1 |
| Koons Toyota Arlington Arlington, VA | 6 | -$1,250 | 6 |
| Ourisman Chantilly Toyota Chantilly, VA | 11 | -$1,187 | 11 |
| Sheehy Toyota of Fredericksburg Fredericksburg, VA | 4 | -$508 | 4 |
| Sheehy Toyota of Stafford Stafford, VA | 2 | -$444 | 2 |
| Haley Toyota of Roanoke Roanoke, VA | 5 | -$390 | 5 |
| Bill Page Toyota Falls Church, VA | 4 | -$29 | 2 |
| Koons Toyota Tysons Vienna, VA | 14 | $0 | 14 |
| McDonough Toyota Staunton, VA | 4 | $0 | 4 |
| Flow Toyota of Charlottesville Charlottesville, VA | 3 | $0 | 3 |
| Loyalty Toyota Chester, VA | 3 | $0 | 3 |
| Berglund Toyota Lynchburg, VA | 3 | $0 | 3 |
| Malloy Toyota Winchester, VA | 3 | $0 | 3 |
| Hall Toyota Virginia Beach Virginia Beach, VA | 3 | $0 | 3 |
| Shelor Toyota Christiansburg, VA | 2 | $0 | 2 |
| Steven Toyota Harrisonburg, VA | 1 | $0 | 1 |
| Nelson Toyota Stanleytown, VA | 1 | $0 | 1 |
| Haley Toyota of Farmville Farmville, VA | 1 | $0 | 1 |
| Priority Toyota Springfield Springfield, VA | 4 | +$30 | 2 |
| Alexandria Toyota Alexandria, VA | 19 | +$92 | 5 |
| Danville Toyota Danville, VA | 1 | +$98 | 0 |
| Ourisman Toyota of Richmond Richmond, VA | 6 | +$315 | 2 |
| Classic Toyota of Hampton Hampton, VA | 2 | +$500 | 1 |
| Haley Toyota of Richmond Midlothian, VA | 1 | +$508 | 0 |
| Gloucester Toyota Gloucester, VA | 2 | +$682 | 1 |
| Pearson Toyota Newport News, VA | 1 | +$749 | 0 |
| Mechanicsville Toyota Mechanicsville, VA | 3 | +$795 | 0 |
| Warrenton Toyota Warrenton, VA | 2 | +$795 | 0 |
| Miller Toyota Manassas, VA | 2 | +$845 | 0 |
| Ourisman Fairfax Toyota Fairfax, VA | 4 | +$999 | 0 |
| Battlefield Toyota Culpeper, VA | 1 | +$999 | 0 |
| Priority Toyota Chesapeake Chesapeake, VA | 2 | +$1,065 | 0 |