Toyota Prius Price in Virginia
As of September 7, 2026, there are 102 Toyota Prius vehicles available at 35 dealerships in Virginia. Expect an average markup of $117 over MSRP in Virginia, though 62% of listings are still at or below sticker price. 22 of 35 dealers are currently pricing below MSRP on average. Prices range from $30,404 to $41,903, with a median of $37,852.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
102
In Stock
+$117
Avg Markup
61.8%
At/Below MSRP
$37,852
Median Price
Price range: $30,404 — $41,903
Dealers in Virginia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Gloucester Toyota Gloucester, VA | 1 | -$2,103 | 1 |
| Toyota of Woodbridge Woodbridge, VA | 1 | -$2,097 | 1 |
| First Team Toyota Chesapeake, VA | 1 | -$1,981 | 1 |
| Nelson Toyota Stanleytown, VA | 1 | -$1,664 | 1 |
| Ourisman Chantilly Toyota Chantilly, VA | 7 | -$1,163 | 7 |
| Steven Toyota Harrisonburg, VA | 2 | $0 | 2 |
| Koons Toyota Arlington Arlington, VA | 8 | $0 | 8 |
| McDonough Toyota Staunton, VA | 3 | $0 | 3 |
| Shelor Toyota Christiansburg, VA | 2 | $0 | 2 |
| Haley Toyota of Roanoke Roanoke, VA | 5 | $0 | 5 |
| Haley Toyota of Richmond Midlothian, VA | 2 | $0 | 2 |
| Haley Toyota of Farmville Farmville, VA | 2 | $0 | 2 |
| Loyalty Toyota Chester, VA | 1 | $0 | 1 |
| Berglund Toyota Lynchburg, VA | 4 | $0 | 4 |
| Malloy Toyota Winchester, VA | 1 | $0 | 1 |
| Sheehy Toyota of Stafford Stafford, VA | 2 | $0 | 2 |
| Sheehy Toyota of Fredericksburg Fredericksburg, VA | 4 | $0 | 4 |
| Hall Toyota Virginia Beach Virginia Beach, VA | 3 | $0 | 3 |
| Flow Toyota of Charlottesville Charlottesville, VA | 2 | $0 | 2 |
| Classic Toyota of Hampton Hampton, VA | 1 | $0 | 1 |
| Koons Toyota Tysons Vienna, VA | 8 | $0 | 8 |
| Checkered Flag Toyota Virginia Beach, VA | 1 | $0 | 1 |
| Danville Toyota Danville, VA | 1 | +$98 | 0 |
| Warrenton Toyota Warrenton, VA | 2 | +$453 | 0 |
| Alexandria Toyota Alexandria, VA | 13 | +$495 | 0 |
| Bill Page Toyota Falls Church, VA | 5 | +$542 | 1 |
| Pearson Toyota Newport News, VA | 2 | +$749 | 0 |
| Mechanicsville Toyota Mechanicsville, VA | 2 | +$795 | 0 |
| Miller Toyota Manassas, VA | 2 | +$845 | 0 |
| Ourisman Toyota of Richmond Richmond, VA | 3 | +$899 | 0 |
| AutoNation Toyota Leesburg Leesburg, VA | 2 | +$998 | 0 |
| Battlefield Toyota Culpeper, VA | 1 | +$999 | 0 |
| Ourisman Fairfax Toyota Fairfax, VA | 3 | +$999 | 0 |
| Priority Toyota Chesapeake Chesapeake, VA | 2 | +$1,065 | 0 |
| Priority Toyota Springfield Springfield, VA | 2 | +$1,065 | 0 |