Kia Sorento Price in Virginia
As of October 10, 2026, there are 521 Kia Sorento vehicles available at 26 dealerships in Virginia. Virginia dealers are pricing competitively — the average selling price is $911 below MSRP, with 100% of inventory at or under sticker. 26 of 26 dealers are currently pricing below MSRP on average. Prices range from $33,274 to $49,821, with a median of $39,689.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
521
In Stock
-$911
Avg Markup
100.0%
At/Below MSRP
$39,689
Median Price
Price range: $33,274 to $49,821.
Dealers in Virginia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Flow Kia of Charlottesville Charlottesville, VA | 8 | -$1,462 | 8 |
| Nelson Kia Bassett, VA | 4 | -$1,307 | 4 |
| Motor Mile Kia Christiansburg, VA | 31 | -$1,290 | 31 |
| Steven Kia Harrisonburg, VA | 42 | -$1,275 | 42 |
| Hart Kia Salem, VA | 11 | -$1,258 | 11 |
| Kia of Lynchburg Lynchburg, VA | 23 | -$1,246 | 23 |
| Charlie Obaugh Kia Staunton, VA | 16 | -$1,203 | 16 |
| Dulles Kia Leesburg, VA | 9 | -$1,067 | 9 |
| Ourisman Kia of Fairfax Fairfax, VA | 11 | -$993 | 11 |
| Blackwell Kia Danville, VA | 24 | -$987 | 24 |
| Parsons Kia Winchester, VA | 13 | -$974 | 13 |
| Williamsburg Kia Williamsburg, VA | 11 | -$919 | 11 |
| Hyman Bros Kia Midlothian, VA | 20 | -$903 | 20 |
| Beyer Kia of Falls Church Falls Church, VA | 11 | -$886 | 11 |
| Safford Kia Manassas Manassas, VA | 29 | -$856 | 29 |
| Safford Kia of Fredericksburg Fredericksburg, VA | 31 | -$836 | 31 |
| First Team Kia Suffolk, VA | 20 | -$814 | 20 |
| Ourisman Kia of Alexandria Alexandria, VA | 17 | -$746 | 17 |
| Casey Kia Newport News, VA | 25 | -$712 | 25 |
| Ourisman Chantilly Kia Chantilly, VA | 25 | -$699 | 25 |
| West Broad Kia Richmond, VA | 20 | -$690 | 20 |
| Mechanicsville Kia Mechanicsville, VA | 35 | -$689 | 35 |
| Koons Kia Woodbridge Woodbridge, VA | 24 | -$674 | 24 |
| Southern Kia Virginia Beach Virginia Beach, VA | 13 | -$671 | 13 |
| Southern Kia Greenbrier Chesapeake, VA | 16 | -$652 | 16 |
| Cma's Colonial Kia Chester, VA | 32 | -$606 | 32 |