Toyota 4Runner Price in Virginia
As of October 22, 2026, there are 494 Toyota 4Runner vehicles available at 36 dealerships in Virginia. Virginia dealers are pricing competitively — the average selling price is $107 below MSRP, with 69% of inventory at or under sticker. 23 of 36 dealers are currently pricing below MSRP on average. Prices range from $43,550 to $73,737, with a median of $59,172.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
494
In Stock
-$107
Avg Markup
69.2%
At/Below MSRP
$59,172
Median Price
Price range: $43,550 to $73,737.
Dealers in Virginia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| First Team Toyota Chesapeake, VA | 16 | -$3,651 | 16 |
| Koons Toyota Arlington Arlington, VA | 3 | -$3,240 | 3 |
| Toyota of Woodbridge Woodbridge, VA | 4 | -$2,440 | 4 |
| Bill Page Toyota Falls Church, VA | 5 | -$1,676 | 5 |
| Ourisman Chantilly Toyota Chantilly, VA | 18 | -$1,001 | 18 |
| Checkered Flag Toyota Virginia Beach, VA | 33 | -$807 | 33 |
| Nelson Toyota Stanleytown, VA | 3 | -$802 | 3 |
| Classic Toyota of Hampton Hampton, VA | 12 | -$709 | 12 |
| Koons Toyota Tysons Vienna, VA | 48 | -$520 | 48 |
| Ourisman Fairfax Toyota Fairfax, VA | 10 | -$401 | 7 |
| Sheehy Toyota of Fredericksburg Fredericksburg, VA | 10 | -$260 | 10 |
| Danville Toyota Danville, VA | 9 | -$252 | 8 |
| Sheehy Toyota of Stafford Stafford, VA | 9 | -$222 | 9 |
| Alexandria Toyota Alexandria, VA | 26 | -$145 | 17 |
| Shelor Toyota Christiansburg, VA | 19 | -$87 | 19 |
| Hall Toyota Virginia Beach Virginia Beach, VA | 18 | $0 | 18 |
| Flow Toyota of Charlottesville Charlottesville, VA | 14 | $0 | 14 |
| Malloy Toyota Winchester, VA | 14 | $0 | 14 |
| Haley Toyota of Roanoke Roanoke, VA | 11 | $0 | 11 |
| Steven Toyota Harrisonburg, VA | 8 | $0 | 8 |
| McDonough Toyota Staunton, VA | 7 | $0 | 7 |
| Loyalty Toyota Chester, VA | 7 | $0 | 7 |
| Haley Toyota of Farmville Farmville, VA | 3 | $0 | 3 |
| Haley Toyota of Richmond Midlothian, VA | 27 | +$208 | 18 |
| Battlefield Toyota Culpeper, VA | 8 | +$242 | 2 |
| AutoNation Toyota Leesburg Leesburg, VA | 17 | +$385 | 4 |
| Berglund Toyota Lynchburg, VA | 21 | +$388 | 20 |
| Pearson Toyota Newport News, VA | 7 | +$749 | 0 |
| Mechanicsville Toyota Mechanicsville, VA | 25 | +$795 | 0 |
| Warrenton Toyota Warrenton, VA | 5 | +$795 | 0 |
| Ourisman Toyota of Richmond Richmond, VA | 18 | +$842 | 4 |
| Miller Toyota Manassas, VA | 9 | +$845 | 0 |
| Casey Toyota Williamsburg, VA | 5 | +$899 | 0 |
| Priority Toyota Chesapeake Chesapeake, VA | 27 | +$1,065 | 0 |
| Priority Toyota Springfield Springfield, VA | 14 | +$1,065 | 0 |
| Gloucester Toyota Gloucester, VA | 4 | +$1,994 | 0 |