Ford New Car Prices & Markups
Live pricing snapshot for new Ford vehicles across 2,750 US dealers in 50 states. See average markup, which models sit below MSRP, and where the brand is cheapest. Each brand is refreshed between daily and twice a week.
355,841
In Stock
-$2,536
Avg Markup
100.0%
At/Below MSRP
$56,195
Median Price
Price range: $27,105 — $176,535
Ford Models
| Model | In Stock | Avg Markup | At/Below MSRP | Median |
|---|---|---|---|---|
| F-150 | 88,573 | -$4,293 | 100% | $61,125 |
| Super Duty | 66,792 | -$1,836 | 100% | $83,100 |
| Explorer | 49,233 | -$2,123 | 100% | $52,245 |
| Bronco Sport | 40,575 | -$2,393 | 100% | $35,885 |
| Bronco | 38,294 | -$2,769 | 100% | $53,410 |
| Maverick | 22,150 | -$783 | 100% | $35,490 |
| Expedition | 17,063 | -$174 | 100% | $85,625 |
| Ranger | 15,566 | -$1,971 | 100% | $42,028 |
| Mustang | 12,946 | -$1,880 | 100% | $41,510 |
| Mustang Mach-E | 4,649 | -$3,584 | 100% | $49,720 |
Ford Buying Guides
Markup Distribution
Ford Inventory by State
| State | In Stock | Avg Markup | At/Below MSRP |
|---|---|---|---|
| Texas | 49,298 | -$2,666 | 100% |
| Florida | 28,229 | -$2,656 | 100% |
| California | 24,504 | -$2,838 | 100% |
| Michigan | 18,616 | -$2,528 | 100% |
| New York | 13,881 | -$2,508 | 100% |
| Georgia | 13,150 | -$2,690 | 100% |
| Ohio | 12,793 | -$2,414 | 100% |
| Pennsylvania | 12,172 | -$2,443 | 100% |
| North Carolina | 10,922 | -$2,389 | 100% |
| Virginia | 9,163 | -$2,244 | 100% |
| Illinois | 8,886 | -$2,542 | 100% |
| Missouri | 8,133 | -$2,321 | 100% |