Ford New Car Prices & Markups
Live pricing snapshot for new Ford vehicles across 2,753 US dealers in 50 states. See average markup, which models sit below MSRP, and where the brand is cheapest. Data refreshes daily.
314,864
In Stock
-$2,737
Avg Markup
100.0%
At/Below MSRP
$55,845
Median Price
Price range: $26,680 — $147,215
Ford Models
| Model | In Stock | Avg Markup | At/Below MSRP | Median |
|---|---|---|---|---|
| F-150 | 75,289 | -$4,231 | 100% | $61,195 |
| Super Duty | 60,130 | -$2,759 | 100% | $83,065 |
| Explorer | 45,420 | -$2,751 | 100% | $50,940 |
| Bronco Sport | 34,069 | -$2,438 | 100% | $35,840 |
| Bronco | 32,573 | -$2,865 | 100% | $53,570 |
| Maverick | 21,838 | -$381 | 100% | $35,845 |
| Expedition | 17,577 | -$98 | 100% | $85,215 |
| Ranger | 11,642 | -$1,987 | 100% | $41,618 |
| Mustang | 10,803 | -$1,875 | 100% | $41,335 |
| Mustang Mach-E | 5,166 | -$4,000 | 100% | $49,145 |
| Escape | 357 | -$5,053 | 100% | $30,580 |
Ford Buying Guides
Markup Distribution
Ford Inventory by State
| State | In Stock | Avg Markup | At/Below MSRP |
|---|---|---|---|
| Texas | 46,077 | -$2,853 | 100% |
| Florida | 25,641 | -$2,663 | 100% |
| California | 22,491 | -$3,014 | 100% |
| Michigan | 14,117 | -$2,950 | 100% |
| Georgia | 12,332 | -$2,684 | 100% |
| New York | 11,157 | -$2,694 | 100% |
| Pennsylvania | 10,668 | -$2,669 | 100% |
| Ohio | 10,594 | -$2,610 | 100% |
| North Carolina | 9,232 | -$2,579 | 100% |
| Virginia | 8,396 | -$2,436 | 100% |
| Illinois | 8,193 | -$2,583 | 100% |
| Missouri | 7,354 | -$2,693 | 100% |