Ford Ranger Prices & Markups
Across 15,551 listed Ford Rangers nationwide, the average markup is -$2,002 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $41,755. Updated daily.
15,551
In Stock
-$2,002
Avg Markup
100.0%
At/Below MSRP
$41,755
Median Price
Price range: $32,745 to $63,595.
MSRP Trend
Median sticker by month listedOver the last 4 months, the typical Ford Ranger sticker has held steady — a median MSRP of $43,815 in Jun ’26 versus $43,268 in Sep ’26 (−1.2%).
Median factory MSRP of Rangers grouped by the month each was first listed (active + sold), Jun ’26–Sep ’26. Based on 011072515060236442 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 11 weeks, what buyers paid for the Ford Ranger versus MSRP has risen — discounts are shrinking — from −$2,244 the week of Jul 27 to −$1,901 the week of Oct 5 (about $1,901 below MSRP now).
Average selling price vs MSRP for Rangers by the week they sold (left the lot), Jul 27–Oct 5. Based on 11,951 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Ranger inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
15,551 vehicles with a known MSRP
Markup by Listing Age
Ranger markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Rangers sell
Based on 13,258 Ranger listings that left dealer lots in the last 90 days.
47
Median days to sell
-$2,031
Avg sold vs MSRP
100%
Sold at/below MSRP
Recent Ranger sales closed around $2,031 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Texas | 1,661 | -$2,389 | 100.0% |
| California | 1,154 | -$1,960 | 100.0% |
| Florida | 1,148 | -$1,913 | 100.0% |
| Pennsylvania | 635 | -$1,928 | 100.0% |
| Ohio | 569 | -$1,912 | 100.0% |
| Georgia | 547 | -$1,949 | 100.0% |
| North Carolina | 526 | -$1,954 | 100.0% |
| New York | 505 | -$1,937 | 100.0% |
| Virginia | 490 | -$1,902 | 100.0% |
| Arizona | 445 | -$1,942 | 100.0% |
| Michigan | 443 | -$1,982 | 100.0% |
| Tennessee | 436 | -$1,858 | 100.0% |
| Missouri | 369 | -$1,881 | 100.0% |
| Colorado | 363 | -$2,415 | 100.0% |
| Illinois | 331 | -$1,970 | 100.0% |
| Washington | 331 | -$1,849 | 100.0% |
| Wisconsin | 316 | -$1,373 | 100.0% |
| Alabama | 311 | -$1,891 | 100.0% |
| Indiana | 300 | -$1,967 | 100.0% |
| Maryland | 293 | -$1,959 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Mac Haik's Southway Ford San Antonio, TX | 35 | -$2,500 |
| Group 1 Ford of South Austin Austin, TX | 33 | -$2,500 |
| Mac Haik Ford Lincoln of Georgetown Georgetown, TX | 32 | -$2,500 |
| Corwin Ford Reno Reno, NV | 32 | -$2,500 |
| Leif Johnson Ford of Austin Austin, TX | 30 | -$2,500 |
| McCombs Ford West San Antonio, TX | 28 | -$2,500 |
| Sam Pack's Five Star Ford Carrollton, TX | 26 | -$2,500 |
| Loveland Ford Lincoln, Inc. Loveland, CO | 25 | -$2,500 |
| Sames Motor Company, Inc. Laredo, TX | 24 | -$2,500 |
| Kendall Ford Meridian, ID | 23 | -$2,500 |