Ford Ranger Prices & Markups
Across 10,706 listed Ford Rangers nationwide, the average markup is -$1,975 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $41,680. Updated daily.
10,706
In Stock
-$1,975
Avg Markup
100.0%
At/Below MSRP
$41,680
Median Price
Price range: $32,945 — $63,050
MSRP Trend
Median sticker by month listedOver the last 3 months, the typical Ford Ranger sticker has held steady — a median MSRP of $43,775 in Jun ’26 versus $43,750 in Aug ’26.
Median factory MSRP of Rangers grouped by the month each was first listed (active + sold), Jun ’26–Aug ’26. Based on 01151557516482 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 11 weeks, what buyers paid for the Ford Ranger versus MSRP has fallen — buyers are gaining leverage — from −$719 the week of Jun 15 to −$2,384 the week of Aug 31 (about $2,384 below MSRP now).
Average selling price vs MSRP for Rangers by the week they sold (left the lot), Jun 15–Aug 31. Based on 12,735 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Ranger inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
10,706 vehicles with a known MSRP
Markup by Listing Age
Ranger markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Rangers sell
Based on 13,220 Ranger listings that left dealer lots in the last 90 days.
31
Median days to sell
-$1,609
Avg sold vs MSRP
100%
Sold at/below MSRP
Cars currently listed average $1,975 below MSRP, but recent Ranger sales closed around $1,609 below MSRP — buyers are transacting about $365 above the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Texas | 1,257 | -$1,936 | 100.0% |
| Florida | 1,027 | -$1,918 | 100.0% |
| California | 712 | -$2,479 | 100.0% |
| Pennsylvania | 413 | -$1,952 | 100.0% |
| Georgia | 402 | -$1,950 | 100.0% |
| North Carolina | 398 | -$1,930 | 100.0% |
| New York | 347 | -$1,948 | 100.0% |
| Virginia | 343 | -$1,907 | 100.0% |
| Ohio | 331 | -$1,921 | 100.0% |
| Arizona | 313 | -$1,962 | 100.0% |
| Tennessee | 307 | -$1,889 | 100.0% |
| Illinois | 280 | -$1,950 | 100.0% |
| Michigan | 265 | -$1,955 | 100.0% |
| Washington | 255 | -$1,906 | 100.0% |
| Missouri | 238 | -$1,908 | 100.0% |
| South Carolina | 225 | -$1,964 | 100.0% |
| Alabama | 219 | -$1,881 | 100.0% |
| Colorado | 214 | -$1,981 | 100.0% |
| Wisconsin | 188 | -$1,926 | 100.0% |
| Indiana | 184 | -$1,957 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Hemborg Ford Norco, CA | 4 | -$2,500 |
| Visalia Ford Visalia, CA | 2 | -$2,500 |
| Galpin Ford North Hills, CA | 27 | -$2,500 |
| Kuhio Ford Lihue, HI | 3 | -$2,500 |
| Aaron Ford of Escondido Escondido, CA | 14 | -$2,500 |
| Sedano Ford La Mesa, CA | 18 | -$2,500 |
| North County Ford Vista, CA | 4 | -$2,500 |
| Crown Ford Redding, CA | 5 | -$2,500 |
| Ford of Upland Upland, CA | 13 | -$2,500 |
| Gosch Ford of Temecula Temecula, CA | 13 | -$2,500 |