Michigan Dealer Markups & New Car Prices
Live markup data from 564 Michigan dealers across 49,478 active listings. Updated daily.
Active listings
49,478
Avg markup in state
-$2,494
National avg markup
-$1,706
% priced below MSRP
92.1%
The short version
Michigan dealers are charging an average markup of -$2,494 over sticker, which is slightly lower than the national average of -$1,706 (a 46% discount). Of 49,478 current listings, 92.1% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Michigan
| Model | Listings | Avg markup (MI) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 4,807 | -$6,849 | -$7,095 | $58,160 | 100% | View → |
| Grand Cherokee | 4,373 | -$4,513 | -$4,590 | $46,635 | 100% | View → |
| F-150 | 2,383 | -$5,259 | -$4,286 | $58,030 | 100% | View → |
| Explorer | 2,353 | -$2,294 | -$3,252 | $48,585 | 100% | View → |
| Compass | 1,642 | -$1,536 | -$1,700 | $34,875 | 100% | View → |
| Bronco Sport | 1,591 | -$2,340 | -$2,503 | $35,900 | 100% | View → |
| Wrangler | 1,296 | -$2,888 | -$2,796 | $50,445 | 100% | View → |
| Cherokee | 1,242 | -$4,414 | -$4,354 | $39,313 | 100% | View → |
| Bronco | 1,202 | -$3,096 | -$2,885 | $48,493 | 100% | View → |
| Outback | 1,037 | -$1,959 | -$1,316 | $44,521 | 81.1% | View → |
| Super Duty | 905 | -$2,686 | -$2,505 | $73,295 | 100% | View → |
| Silverado 1500 | 840 | -$61 | -$152 | $61,770 | 99.5% | View → |
| Sportage | 781 | -$714 | -$769 | $33,669 | 100% | View → |
| CR-V | 758 | — | — | $0 | — | View → |
| Tacoma | 735 | -$685 | -$527 | $46,133 | 78.9% | View → |
| Maverick | 734 | -$414 | -$374 | $38,140 | 100% | View → |
| Nautilus | 724 | +$3,997 | +$4,570 | $70,553 | 0% | View → |
| RAV4 | 707 | +$509 | +$512 | $41,560 | 57.6% | View → |
| Sierra 1500 | 684 | -$1,181 | -$2,300 | $69,098 | 96.3% | View → |
| Seltos | 635 | -$629 | -$651 | $30,285 | 100% | View → |
| Crosstrek | 555 | -$930 | -$714 | $35,811 | 71.7% | View → |
| Sierra 2500 HD | 526 | -$2,779 | -$2,977 | $84,088 | 98.1% | View → |
| Silverado 2500 HD | 487 | -$35 | -$222 | $72,260 | 98.7% | View → |
| Forester | 481 | -$741 | -$736 | $38,814 | 68.7% | View → |
| Tundra | 478 | -$1,382 | -$1,178 | $67,607 | 84.9% | View → |
| Expedition | 462 | $0 | -$116 | $85,030 | 100% | View → |
| Ridgeline | 457 | — | — | $0 | — | View → |
| Grand Wagoneer | 454 | $0 | -$2 | $81,960 | 100% | View → |
| Sorento | 435 | -$858 | -$912 | $38,874 | 100% | View → |
| Camry | 434 | +$25 | -$56 | $35,624 | 67.3% | View → |
| Mustang Mach-E | 429 | -$4,000 | -$4,219 | $50,725 | 100% | View → |
| Tucson | 413 | — | +$83 | $0 | — | View → |
| HR-V | 393 | — | — | $0 | — | View → |
| Durango | 373 | -$670 | -$538 | $50,405 | 100% | View → |
| Navigator | 361 | +$1,680 | +$1,738 | $114,390 | 0% | View → |
| Sportage Hybrid | 354 | -$870 | -$828 | $36,595 | 100% | View → |
| Carnival | 349 | -$1,016 | -$1,091 | $43,305 | 100% | View → |
| Gladiator | 336 | -$4,303 | -$4,932 | $48,724 | 100% | View → |
| Accord | 335 | — | — | $0 | — | View → |
| K4 | 331 | -$509 | -$567 | $24,711 | 100% | View → |
| Corolla | 314 | +$40 | +$107 | $26,057 | 64.6% | View → |
| RAM 2500 | 314 | -$2,928 | -$3,820 | $68,663 | 100% | View → |
| Telluride Hybrid | 285 | -$1,615 | -$1,589 | $56,334 | 100% | View → |
| Enclave | 281 | -$174 | -$282 | $58,039 | 98.9% | View → |
| Envision | 275 | -$179 | -$201 | $48,605 | 100% | View → |
| Corolla Cross | 266 | +$115 | +$183 | $32,219 | 57.5% | View → |
| Pilot | 264 | — | — | $0 | — | View → |
| Charger | 259 | -$4,795 | -$5,309 | $56,775 | 100% | View → |
| Encore GX | 252 | -$115 | -$128 | $32,285 | 100% | View → |
| Sienna | 252 | +$389 | +$451 | $53,789 | 58.7% | View → |
| Yukon XL | 247 | -$2,847 | -$1,459 | $94,690 | 95.5% | View → |
| Acadia | 244 | -$2,354 | -$1,686 | $56,615 | 96.3% | View → |
| K5 | 241 | -$684 | -$675 | $31,728 | 100% | View → |
| Ranger | 234 | -$1,949 | -$1,972 | $44,005 | 100% | View → |
| Odyssey | 234 | — | — | $0 | — | View → |
| Terrain | 229 | -$1,339 | -$547 | $40,379 | 93.9% | View → |
| RAM ProMaster | 227 | -$3,912 | -$3,826 | $53,250 | 100% | View → |
| Envista | 226 | -$164 | -$182 | $29,893 | 99.6% | View → |
| Yukon | 224 | -$2,118 | -$968 | $93,139 | 96% | View → |
| Santa Fe Hybrid | 217 | — | -$895 | $0 | — | View → |
| Canyon | 209 | -$2,104 | -$919 | $48,258 | 95.7% | View → |
| Grand Highlander Hybrid | 207 | +$200 | +$480 | $58,773 | 58.5% | View → |
| Santa Fe | 200 | — | -$1,349 | $0 | — | View → |
| Tucson Hybrid | 197 | +$73 | -$152 | $44,263 | 50% | View → |
| Pacifica | 194 | -$5,330 | -$5,544 | $44,675 | 100% | View → |
| 4Runner | 190 | -$13 | -$12 | $59,387 | 69.5% | View → |
| Ascent | 189 | -$2,341 | -$1,490 | $48,043 | 88.6% | View → |
| Passport | 188 | — | — | $0 | — | View → |
| Carnival Hybrid | 173 | -$1,259 | -$1,253 | $49,423 | 100% | View → |
| Aviator | 163 | +$4,500 | +$4,500 | $79,875 | 0% | View → |
| Telluride | 161 | -$1,374 | -$1,341 | $53,442 | 100% | View → |
| Palisade | 151 | — | -$1,402 | $0 | — | View → |
| Sorento Hybrid | 143 | -$1,184 | -$1,119 | $47,232 | 100% | View → |
| Palisade Hybrid | 139 | — | +$1,154 | $53,505 | — | View → |
| Mustang | 137 | -$1,858 | -$1,857 | $44,565 | 100% | View → |
| LYRIQ | 136 | +$70 | +$55 | $66,470 | 94.7% | View → |
| Sierra 3500 HD | 136 | -$2,296 | -$2,423 | $88,404 | 99.2% | View → |
| RX | 131 | -$1,350 | +$89 | $62,447 | 92.4% | View → |
| Sequoia | 124 | -$595 | -$302 | $86,672 | 66.9% | View → |
| Elantra | 120 | +$149 | -$1,742 | $27,407 | 50% | View → |
| Escalade | 113 | -$29 | +$175 | $115,135 | 99.1% | View → |
| WRX | 113 | -$1,072 | -$685 | $36,908 | 73.1% | View → |
| Grand Highlander | 112 | +$104 | +$246 | $57,779 | 64.3% | View → |
| Silverado 3500 HD | 111 | -$47 | +$65 | $77,825 | 99.1% | View → |
| XT5 | 111 | -$27 | -$81 | $58,445 | 100% | View → |
| Civic Hatchback | 109 | — | — | $0 | — | View → |
| Land Cruiser | 102 | -$41 | +$285 | $73,071 | 76.5% | View → |
| TX | 100 | -$2,770 | -$54 | $65,503 | 91% | View → |
| Civic Sedan | 91 | — | — | $0 | — | View → |
| MDX | 88 | — | — | $0 | — | View → |
| Corvette Stingray | 87 | +$547 | +$345 | $88,355 | 93.1% | View → |
| Sonata | 86 | +$245 | +$189 | $39,140 | 0% | View → |
| CT5 | 84 | -$48 | +$120 | $58,490 | 100% | View → |
| Optiq | 82 | -$106 | -$26 | $58,231 | 89% | View → |
| 4Runner Hybrid | 80 | -$221 | +$68 | $64,809 | 77.5% | View → |
| Kona | 73 | -$548 | +$140 | $34,447 | 100% | View → |
| RAM 3500 | 73 | -$4,153 | -$4,708 | $74,832 | 100% | View → |
| NX | 71 | -$917 | +$68 | $53,740 | 46.5% | View → |
| Impreza | 70 | -$818 | -$563 | $29,709 | 68.2% | View → |
| Tacoma Hybrid | 68 | -$876 | -$733 | $56,108 | 79.4% | View → |
| K4 Hatchback | 66 | -$677 | -$719 | $27,444 | 100% | View → |
| Hummer EV SUV | 63 | -$3,728 | -$4,560 | $99,627 | 100% | View → |
| Vistiq | 62 | -$386 | +$133 | $82,176 | 98.4% | View → |
| GV80 | 59 | +$1,479 | +$1,520 | $72,035 | 0% | View → |
| RAM 5500 Chassis Cab | 57 | -$2,500 | -$2,377 | $78,285 | 100% | View → |
| Prius | 56 | +$53 | +$53 | $35,824 | 66.1% | View → |
| Escalade ESV | 55 | $0 | +$124 | $127,890 | 100% | View → |
| Venue | 55 | +$1,444 | +$1,335 | $25,039 | 0% | View → |
| Santa Cruz | 52 | — | -$38 | $0 | — | View → |
| GV70 | 45 | +$1,057 | +$1,226 | $60,065 | 2.2% | View → |
| ES 300h Hybrid | 42 | +$214 | +$485 | $57,111 | 26.2% | View → |
| Highlander | 39 | +$104 | +$237 | $50,791 | 66.7% | View → |
| Corvette Z06 | 37 | +$49 | +$99 | $146,900 | 97.3% | View → |
| Sierra EV | 37 | -$1,403 | -$3,006 | $68,185 | 100% | View → |
| Hummer EV Pickup | 32 | -$3,950 | -$5,347 | $96,025 | 100% | View → |
| Escalade IQ | 31 | -$1,035 | -$213 | $150,640 | 100% | View → |
| IONIQ 5 | 31 | -$15,530 | -$9,648 | $37,045 | 100% | View → |
| ADX | 30 | — | — | $0 | — | View → |
| Elantra N | 29 | — | +$1,695 | $0 | — | View → |
| Highlander Hybrid | 29 | +$147 | +$376 | $58,413 | 55.2% | View → |
| EV6 | 29 | -$1,192 | -$1,185 | $49,565 | 100% | View → |
| RAM 3500 Chassis Cab | 28 | -$2,500 | -$2,408 | $62,610 | 100% | View → |
| Silverado EV | 24 | -$126 | -$198 | $77,653 | 100% | View → |
| Integra | 23 | — | — | $0 | — | View → |
| IONIQ 9 | 23 | -$984 | -$9,020 | $68,311 | 100% | View → |
| Niro | 23 | -$655 | -$651 | $31,759 | 100% | View → |
| IS | 22 | -$2,424 | -$34 | $55,586 | 95.5% | View → |
| TX 500h Hybrid | 18 | -$2,191 | +$15 | $72,874 | 83.3% | View → |
| RX Hybrid | 17 | -$116 | +$413 | $65,799 | 82.4% | View → |
| Tucson PHEV | 16 | — | -$1,486 | $0 | — | View → |
| GR86 | 16 | -$280 | +$155 | $38,190 | 81.3% | View → |
| Voyager | 16 | -$2,234 | -$2,614 | $40,863 | 100% | View → |
| EV9 | 14 | -$1,672 | -$1,799 | $70,238 | 100% | View → |
| Escape | 14 | -$5,214 | -$5,072 | $30,713 | 100% | View → |
| GR Corolla | 14 | -$11 | +$88 | $49,253 | 78.6% | View → |
| GX | 13 | +$164 | +$1,151 | $88,241 | 46.2% | View → |
| G80 | 13 | +$924 | +$913 | $81,025 | 0% | View → |
| CT4 | 12 | $0 | +$662 | $52,268 | 100% | View → |
| BRZ | 12 | -$1,424 | -$466 | $38,475 | 81.8% | View → |
| LX 700h Hybrid | 11 | -$1,927 | -$240 | $121,389 | 90.9% | View → |
| Sportage Plug-in Hybrid | 10 | -$1,281 | -$1,041 | $47,976 | 100% | View → |
| G70 | 10 | +$907 | +$905 | $57,935 | 0% | View → |
| RDX | 10 | — | — | $0 | — | View → |
| NX Hybrid | 9 | +$21 | +$513 | $55,668 | 66.7% | View → |
| Escalade IQL | 8 | -$2,179 | -$111 | $142,534 | 100% | View → |
| ES | 8 | -$187 | +$6 | $60,251 | 37.5% | View → |
| G90 | 8 | +$2,274 | +$3,027 | $106,870 | 0% | View → |
| GV80 Coupe | 7 | +$1,706 | +$2,164 | $90,855 | 0% | View → |
| NX 450h+ Plug-in | 7 | -$1,426 | +$112 | $64,488 | 100% | View → |
| CT5-V | 7 | +$2,879 | +$822 | $112,105 | 71.4% | View → |
| Prologue | 6 | — | — | $0 | — | View → |
| RZ Electric | 6 | -$777 | +$115 | $55,543 | 66.7% | View → |
| RX 450h+ Plug-in | 6 | -$1,052 | +$256 | $71,252 | 66.7% | View → |
| Civic Si | 5 | — | — | $0 | — | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Michigan and refreshed every 24 hours.
We only include models with at least five active listings in Michigan so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate