Georgia Dealer Markups & New Car Prices
Live markup data from 413 Georgia dealers across 52,106 active listings. Updated daily.
Active listings
52,106
Avg markup in state
-$1,726
National avg markup
-$1,683
% priced below MSRP
88.7%
The short version
Georgia dealers are charging an average markup of -$1,726 over sticker, which is roughly in line with the national average of -$1,683 (a 3% discount). Of 52,106 current listings, 88.7% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Georgia
| Model | Listings | Avg markup (GA) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| F-150 | 2,411 | -$4,145 | -$4,286 | $60,325 | 100% | View → |
| RAM 1500 | 2,175 | -$7,337 | -$7,095 | $56,285 | 100% | View → |
| Super Duty | 2,031 | -$2,356 | -$2,505 | $87,730 | 100% | View → |
| Elantra | 1,484 | -$2,304 | -$1,742 | $24,702 | 97.1% | View → |
| Tacoma | 1,369 | -$392 | -$530 | $46,247 | 85.8% | View → |
| Explorer | 1,340 | -$3,153 | -$3,252 | $50,655 | 100% | View → |
| Wrangler | 1,313 | -$3,354 | -$3,058 | $49,600 | 100% | View → |
| Camry | 1,288 | -$214 | -$58 | $35,719 | 87.6% | View → |
| Bronco | 1,207 | -$2,695 | -$2,885 | $55,555 | 100% | View → |
| CR-V | 1,060 | — | — | $0 | — | View → |
| Corolla | 1,045 | +$178 | +$100 | $26,527 | 74.2% | View → |
| K4 | 992 | -$536 | -$566 | $24,929 | 100% | View → |
| Grand Cherokee | 990 | -$4,357 | -$4,390 | $46,105 | 100% | View → |
| Bronco Sport | 986 | -$2,470 | -$2,503 | $35,720 | 100% | View → |
| Tundra | 860 | -$1,124 | -$1,178 | $68,833 | 88.1% | View → |
| Expedition | 844 | -$310 | -$116 | $84,335 | 100% | View → |
| RAM 2500 | 836 | -$3,945 | -$3,820 | $71,730 | 100% | View → |
| Tucson | 815 | -$910 | +$83 | $30,742 | 78.8% | View → |
| RAV4 | 795 | +$336 | +$503 | $42,414 | 65.7% | View → |
| Sorento | 772 | -$759 | -$912 | $38,189 | 100% | View → |
| Accord | 766 | — | — | $0 | — | View → |
| Maverick | 766 | -$341 | -$374 | $33,745 | 100% | View → |
| Sportage | 754 | -$672 | -$768 | $33,023 | 100% | View → |
| Silverado 1500 | 736 | +$172 | -$151 | $62,600 | 97.8% | View → |
| K5 | 735 | -$623 | -$678 | $31,560 | 100% | View → |
| Santa Fe | 669 | -$1,585 | -$1,349 | $41,145 | 87.2% | View → |
| Gladiator | 631 | -$4,283 | -$4,693 | $50,445 | 100% | View → |
| Outback | 625 | -$39 | -$1,316 | $47,095 | 60.9% | View → |
| Sierra 1500 | 585 | -$2,916 | -$2,275 | $70,015 | 96.2% | View → |
| Compass | 560 | -$2,488 | -$1,945 | $31,480 | 100% | View → |
| Grand Wagoneer | 520 | $0 | -$107 | $79,545 | 100% | View → |
| HR-V | 508 | — | — | $0 | — | View → |
| Ridgeline | 480 | — | — | $0 | — | View → |
| Seltos | 468 | -$547 | -$652 | $30,206 | 100% | View → |
| Santa Fe Hybrid | 461 | -$1,078 | -$895 | $38,091 | 69.6% | View → |
| Sierra 2500 HD | 451 | -$3,065 | -$2,955 | $85,410 | 98.2% | View → |
| Sonata | 448 | -$479 | +$189 | $28,840 | 83.3% | View → |
| Mustang | 430 | -$1,805 | -$1,857 | $42,018 | 100% | View → |
| Telluride Hybrid | 399 | -$1,386 | -$1,592 | $56,982 | 100% | View → |
| Crosstrek | 396 | +$165 | -$714 | $37,391 | 61% | View → |
| Corolla Cross | 396 | +$177 | +$176 | $31,204 | 77.8% | View → |
| MDX | 393 | — | — | $0 | — | View → |
| Carnival | 393 | -$1,004 | -$1,093 | $43,537 | 100% | View → |
| Ranger | 390 | -$1,949 | -$1,972 | $40,053 | 100% | View → |
| Palisade | 390 | -$2,683 | -$1,402 | $49,398 | 82.4% | View → |
| GV70 | 389 | +$1,159 | +$1,226 | $59,493 | 5.7% | View → |
| Pilot | 387 | — | — | $0 | — | View → |
| Odyssey | 379 | — | — | $0 | — | View → |
| Silverado 2500 HD | 375 | -$167 | -$220 | $76,890 | 98.9% | View → |
| RAM 3500 | 333 | -$5,050 | -$4,708 | $79,829 | 100% | View → |
| GV80 | 329 | +$1,479 | +$1,520 | $79,315 | 0.6% | View → |
| Civic Sedan | 324 | — | — | $0 | — | View → |
| Cherokee | 323 | -$2,469 | -$2,482 | $40,090 | 100% | View → |
| Venue | 301 | +$1,348 | +$1,335 | $25,492 | 11.6% | View → |
| Forester | 300 | +$185 | -$736 | $39,929 | 67.2% | View → |
| Palisade Hybrid | 298 | +$368 | +$1,154 | $45,804 | 60% | View → |
| Civic Hatchback | 297 | — | — | $0 | — | View → |
| Tucson Hybrid | 292 | -$106 | -$152 | $35,130 | 45.5% | View → |
| Telluride | 286 | -$1,153 | -$1,341 | $50,522 | 100% | View → |
| Nautilus | 282 | +$4,500 | +$4,570 | $73,765 | 0% | View → |
| Sienna | 281 | +$261 | +$446 | $52,507 | 77.6% | View → |
| Navigator | 280 | +$1,850 | +$1,738 | $114,340 | 0% | View → |
| Kona | 278 | +$276 | +$140 | $27,834 | 29% | View → |
| Charger | 275 | -$4,980 | -$5,309 | $54,785 | 100% | View → |
| Santa Cruz | 255 | -$544 | -$38 | $32,592 | 57.8% | View → |
| Durango | 253 | -$336 | -$538 | $49,900 | 100% | View → |
| Yukon XL | 232 | -$1,633 | -$1,463 | $92,916 | 93.5% | View → |
| Yukon | 205 | -$316 | -$962 | $92,844 | 87.7% | View → |
| RAM 3500 Chassis Cab | 205 | -$2,476 | -$2,408 | $73,355 | 100% | View → |
| Sportage Hybrid | 195 | -$622 | -$830 | $35,652 | 100% | View → |
| IS | 194 | +$898 | +$33 | $55,172 | 35.6% | View → |
| Grand Highlander | 190 | +$395 | +$245 | $58,165 | 69.5% | View → |
| 4Runner | 188 | -$266 | -$64 | $54,381 | 86.2% | View → |
| Carnival Hybrid | 188 | -$1,062 | -$1,250 | $50,368 | 100% | View → |
| Acadia | 186 | -$2,400 | -$1,687 | $56,590 | 98.4% | View → |
| Grand Highlander Hybrid | 180 | +$333 | +$474 | $61,092 | 71.7% | View → |
| RX | 172 | +$754 | +$103 | $63,323 | 41.3% | View → |
| Sequoia | 171 | -$16 | -$303 | $88,678 | 80.7% | View → |
| G70 | 164 | +$790 | +$905 | $52,888 | 7.3% | View → |
| RAM ProMaster | 163 | -$3,902 | -$3,826 | $52,890 | 100% | View → |
| Terrain | 163 | -$608 | -$595 | $40,252 | 94.4% | View → |
| Passport | 162 | — | — | $0 | — | View → |
| Tacoma Hybrid | 161 | -$118 | -$734 | $60,923 | 75.8% | View → |
| ADX | 157 | — | — | $0 | — | View → |
| K4 Hatchback | 157 | -$704 | -$719 | $26,657 | 100% | View → |
| Aviator | 148 | +$4,500 | +$4,500 | $78,755 | 0% | View → |
| Ascent | 140 | -$148 | -$1,490 | $51,157 | 62% | View → |
| RAM 5500 Chassis Cab | 136 | -$2,445 | -$2,377 | $79,810 | 100% | View → |
| Canyon | 132 | -$789 | -$929 | $45,805 | 94.7% | View → |
| Sierra 3500 HD | 131 | -$3,037 | -$2,389 | $88,325 | 100% | View → |
| Enclave | 129 | -$290 | -$282 | $56,555 | 100% | View → |
| Envista | 129 | +$100 | -$182 | $29,830 | 90.6% | View → |
| Pacifica | 122 | -$5,410 | -$5,544 | $43,310 | 100% | View → |
| TX | 117 | +$1,126 | -$51 | $69,128 | 24.8% | View → |
| NX | 114 | +$782 | +$73 | $56,485 | 39.5% | View → |
| Mustang Mach-E | 110 | -$4,000 | -$4,219 | $47,885 | 100% | View → |
| Silverado 3500 HD | 102 | -$100 | +$85 | $76,495 | 99% | View → |
| Highlander | 97 | +$243 | +$221 | $55,499 | 72.2% | View → |
| Escalade | 93 | +$629 | +$175 | $129,545 | 90.9% | View → |
| RDX | 92 | — | — | $0 | — | View → |
| Integra | 91 | — | — | $0 | — | View → |
| Land Cruiser | 90 | +$370 | +$274 | $74,638 | 71.1% | View → |
| LYRIQ | 89 | -$29 | +$55 | $65,800 | 98.9% | View → |
| Encore GX | 89 | -$34 | -$128 | $31,185 | 100% | View → |
| ES 300h Hybrid | 87 | +$1,056 | +$603 | $58,277 | 19.5% | View → |
| Sorento Hybrid | 87 | -$990 | -$1,119 | $47,340 | 100% | View → |
| Prologue | 85 | — | — | $0 | — | View → |
| Envision | 78 | -$79 | -$201 | $47,485 | 100% | View → |
| RAM 4500 Chassis Cab | 77 | -$2,208 | -$2,326 | $78,520 | 100% | View → |
| Elantra N | 75 | +$569 | +$1,695 | $36,611 | 33.3% | View → |
| WRX | 70 | +$260 | -$685 | $38,784 | 61.7% | View → |
| Niro | 67 | -$587 | -$652 | $31,979 | 100% | View → |
| G80 | 66 | +$920 | +$913 | $79,485 | 4.5% | View → |
| RX Hybrid | 66 | +$713 | +$417 | $66,759 | 42.4% | View → |
| 4Runner Hybrid | 65 | -$107 | +$34 | $67,593 | 87.7% | View → |
| CT5 | 64 | +$192 | +$120 | $57,030 | 96.8% | View → |
| Optiq | 64 | -$224 | -$26 | $54,879 | 96.8% | View → |
| EV9 | 54 | -$1,876 | -$1,804 | $71,458 | 100% | View → |
| GX | 49 | +$679 | +$1,213 | $88,247 | 46.9% | View → |
| XT5 | 48 | -$78 | -$81 | $59,738 | 97.9% | View → |
| Vistiq | 48 | +$70 | +$133 | $81,969 | 97.9% | View → |
| GV80 Coupe | 47 | +$1,857 | +$2,164 | $91,465 | 0% | View → |
| Escalade ESV | 41 | $0 | +$124 | $132,050 | 100% | View → |
| NX Hybrid | 36 | +$676 | +$514 | $54,418 | 41.7% | View → |
| Prius | 34 | +$286 | +$43 | $36,953 | 67.6% | View → |
| ES | 33 | +$885 | +$41 | $61,802 | 39.4% | View → |
| Corvette Stingray | 33 | +$109 | +$386 | $92,325 | 90.9% | View → |
| Escape | 33 | -$5,182 | -$5,072 | $30,490 | 100% | View → |
| EV6 | 33 | -$1,112 | -$1,187 | $45,988 | 100% | View → |
| CT4 | 32 | +$777 | +$662 | $47,775 | 81.3% | View → |
| G90 | 32 | +$3,236 | +$3,027 | $105,440 | 0% | View → |
| LX 700h Hybrid | 32 | +$1,030 | -$219 | $124,278 | 21.9% | View → |
| TX 500h Hybrid | 31 | +$987 | +$25 | $77,871 | 38.7% | View → |
| Civic Si | 30 | — | — | $0 | — | View → |
| Civic Type R | 28 | — | — | $0 | — | View → |
| GR Corolla | 27 | +$340 | +$91 | $45,875 | 63% | View → |
| Highlander Hybrid | 26 | +$234 | +$365 | $57,986 | 80.8% | View → |
| Impreza | 26 | +$192 | -$563 | $30,773 | 65.4% | View → |
| IONIQ 9 | 25 | -$6,842 | -$9,020 | $60,493 | 80% | View → |
| Corvette Z06 | 24 | -$784 | -$6 | $150,495 | 100% | View → |
| Escalade IQ | 23 | -$548 | -$213 | $150,490 | 95.7% | View → |
| Escalade IQL | 22 | $0 | -$111 | $141,154 | 100% | View → |
| LX | 19 | +$1,058 | +$154 | $120,378 | 21.1% | View → |
| Niro EV | 19 | -$989 | -$1,023 | $40,679 | 100% | View → |
| Hummer EV Pickup | 16 | -$5,357 | -$5,300 | $100,323 | 93.8% | View → |
| NX 450h+ Plug-in | 16 | +$795 | +$111 | $67,451 | 43.8% | View → |
| Sierra EV | 14 | -$1,075 | -$3,009 | $66,157 | 100% | View → |
| Sportage Plug-in Hybrid | 14 | -$792 | -$1,031 | $48,155 | 100% | View → |
| RZ Electric | 13 | +$836 | +$192 | $52,789 | 53.8% | View → |
| Hummer EV SUV | 12 | -$9,259 | -$4,526 | $95,828 | 100% | View → |
| BRZ | 11 | +$448 | -$466 | $40,784 | 50% | View → |
| Sorento Plug-in Hybrid | 11 | -$573 | -$741 | $53,472 | 100% | View → |
| Voyager | 10 | -$2,475 | -$2,614 | $40,638 | 100% | View → |
| CT5-V | 10 | +$1,000 | +$822 | $115,600 | 90% | View → |
| Trailseeker | 9 | +$274 | -$445 | $46,074 | 50% | View → |
| RX 500h F SPORT | 9 | +$614 | +$568 | $78,944 | 55.6% | View → |
| GR86 | 8 | +$537 | +$157 | $38,674 | 62.5% | View → |
| Silverado EV | 7 | -$487 | -$238 | $68,835 | 100% | View → |
| RX 450h+ Plug-in | 6 | +$966 | +$231 | $79,529 | 33.3% | View → |
| CT4-V | 5 | -$454 | -$38 | $62,000 | 100% | View → |
| Charger Daytona | 5 | $0 | $0 | $64,880 | 100% | View → |
| Tucson PHEV | 5 | — | -$1,486 | $0 | — | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Georgia and refreshed every 24 hours.
We only include models with at least five active listings in Georgia so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate