Missouri Dealer Markups & New Car Prices
Live markup data from 291 Missouri dealers across 39,246 active listings. Updated daily.
Active listings
39,246
Avg markup in state
-$1,717
National avg markup
-$1,527
% priced below MSRP
94.7%
The short version
Missouri dealers are charging an average markup of -$1,717 over sticker, which is roughly in line with the national average of -$1,527 (a 12% discount). Of 39,246 current listings, 94.7% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Missouri
| Model | Listings | Avg markup (MO) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Silverado 1500 | 2,784 | -$17 | -$83 | $62,950 | 100% | View → |
| F-150 | 1,917 | -$3,914 | -$4,199 | $63,030 | 100% | View → |
| Sierra 1500 | 1,820 | -$2,280 | -$2,250 | $67,925 | 99.5% | View → |
| RAM 1500 | 1,782 | -$5,275 | -$5,491 | $60,810 | 100% | View → |
| Super Duty | 1,530 | -$1,930 | -$2,172 | $80,730 | 100% | View → |
| Grand Cherokee | 1,372 | -$3,554 | -$3,350 | $49,050 | 100% | View → |
| Explorer | 1,361 | -$2,169 | -$2,238 | $55,550 | 100% | View → |
| Silverado 2500 HD | 1,041 | -$101 | -$203 | $72,205 | 99.1% | View → |
| Bronco Sport | 1,002 | -$2,592 | -$2,503 | $35,713 | 100% | View → |
| Sierra 2500 HD | 946 | -$4,363 | -$2,984 | $83,038 | 99.2% | View → |
| Wrangler | 906 | -$3,389 | -$3,294 | $51,985 | 100% | View → |
| Tundra | 806 | -$2,254 | -$1,644 | $67,527 | 93.1% | View → |
| RAV4 | 783 | +$110 | +$551 | $41,840 | 75.1% | View → |
| RAM 2500 | 757 | -$3,447 | -$3,670 | $69,833 | 100% | View → |
| Bronco | 745 | -$2,799 | -$2,872 | $54,645 | 100% | View → |
| Enclave | 647 | -$526 | -$330 | $57,705 | 100% | View → |
| Outback | 636 | -$2,087 | -$1,251 | $43,704 | 85.2% | View → |
| Acadia | 576 | -$1,620 | -$1,197 | $56,008 | 98.1% | View → |
| Camry | 570 | -$11 | +$32 | $37,037 | 80.4% | View → |
| Tacoma | 569 | -$942 | -$528 | $49,157 | 97.7% | View → |
| Maverick | 559 | -$894 | -$946 | $35,600 | 100% | View → |
| Envision | 552 | -$77 | -$214 | $49,160 | 99.6% | View → |
| Sportage | 544 | -$773 | -$752 | $33,861 | 100% | View → |
| Seltos | 533 | -$624 | -$653 | $29,946 | 100% | View → |
| Envista | 524 | -$41 | -$150 | $29,980 | 100% | View → |
| Carnival | 478 | -$1,079 | -$1,087 | $43,564 | 100% | View → |
| Expedition | 466 | -$180 | -$229 | $86,085 | 100% | View → |
| Encore GX | 466 | -$26 | -$141 | $31,633 | 100% | View → |
| Forester | 453 | -$1,651 | -$719 | $37,770 | 80.8% | View → |
| Sorento | 437 | -$906 | -$891 | $38,755 | 100% | View → |
| K4 | 415 | -$589 | -$573 | $24,812 | 100% | View → |
| Compass | 413 | -$2,504 | -$2,177 | $32,385 | 100% | View → |
| RAM 3500 | 387 | -$4,064 | -$4,345 | $77,065 | 100% | View → |
| Sportage Hybrid | 365 | -$827 | -$833 | $36,911 | 100% | View → |
| Terrain | 362 | -$413 | -$316 | $39,748 | 91.7% | View → |
| Ranger | 354 | -$1,870 | -$2,005 | $43,433 | 100% | View → |
| Crosstrek | 346 | -$1,754 | -$897 | $35,107 | 91% | View → |
| Grand Wagoneer | 337 | -$329 | -$353 | $80,510 | 100% | View → |
| Corolla | 331 | +$84 | +$232 | $28,479 | 81.6% | View → |
| Pacifica | 306 | -$2,797 | -$3,150 | $45,480 | 100% | View → |
| Yukon XL | 290 | -$4,049 | -$1,812 | $92,336 | 98.6% | View → |
| Gladiator | 286 | -$4,829 | -$5,249 | $49,050 | 100% | View → |
| Yukon | 286 | -$2,121 | -$1,101 | $94,723 | 96.4% | View → |
| Cherokee | 285 | -$3,584 | -$3,572 | $39,505 | 100% | View → |
| Durango | 280 | -$636 | -$791 | $51,910 | 100% | View → |
| Carnival Hybrid | 265 | -$1,290 | -$1,287 | $49,815 | 100% | View → |
| Sienna | 265 | +$102 | +$395 | $55,875 | 76.6% | View → |
| Telluride Hybrid | 263 | -$1,507 | -$1,542 | $55,644 | 100% | View → |
| K5 | 251 | -$746 | -$690 | $32,019 | 100% | View → |
| Corolla Cross | 231 | +$36 | +$215 | $34,279 | 84.4% | View → |
| Telluride | 218 | -$1,256 | -$1,266 | $49,563 | 100% | View → |
| Canyon | 215 | -$2,006 | -$1,245 | $48,365 | 94.9% | View → |
| Grand Highlander Hybrid | 204 | +$122 | +$534 | $57,503 | 75% | View → |
| 4Runner | 198 | -$4 | +$3 | $59,778 | 80.8% | View → |
| Nautilus | 197 | +$4,000 | +$4,000 | $72,065 | 0% | View → |
| Escalade | 191 | -$199 | +$57 | $130,855 | 100% | View → |
| CT5 | 190 | -$17 | +$213 | $60,179 | 100% | View → |
| Silverado 3500 HD | 184 | -$74 | -$52 | $80,045 | 100% | View → |
| Mustang | 183 | -$1,806 | -$1,892 | $42,835 | 100% | View → |
| RX | 183 | -$102 | -$28 | $65,074 | 67.2% | View → |
| Sierra 3500 HD | 180 | -$2,437 | -$2,738 | $83,265 | 95.8% | View → |
| Charger | 147 | -$4,273 | -$4,421 | $55,900 | 100% | View → |
| XT5 | 146 | -$51 | -$48 | $62,344 | 100% | View → |
| TX | 139 | +$65 | -$193 | $69,437 | 63.3% | View → |
| Sequoia | 136 | -$669 | -$815 | $85,651 | 77.9% | View → |
| Ascent | 132 | -$1,624 | -$1,092 | $50,286 | 74.2% | View → |
| Sorento Hybrid | 129 | -$1,086 | -$1,106 | $44,460 | 100% | View → |
| NX | 119 | +$127 | -$40 | $54,199 | 57.1% | View → |
| K4 Hatchback | 109 | -$729 | -$764 | $26,676 | 100% | View → |
| RX Hybrid | 108 | +$770 | +$399 | $67,182 | 32.4% | View → |
| Grand Highlander | 100 | +$105 | +$281 | $58,491 | 75% | View → |
| Land Cruiser | 99 | +$164 | +$356 | $73,248 | 76.8% | View → |
| Tacoma Hybrid | 98 | -$794 | -$611 | $59,314 | 90.8% | View → |
| Navigator | 97 | +$2,619 | +$3,001 | $114,640 | 0% | View → |
| Prius | 91 | +$31 | +$56 | $36,808 | 81.3% | View → |
| 4Runner Hybrid | 86 | -$2 | +$148 | $65,939 | 83.7% | View → |
| GV80 | 83 | +$1,569 | +$1,479 | $76,665 | 0% | View → |
| Escalade ESV | 79 | +$19 | +$53 | $133,554 | 98.7% | View → |
| RAM ProMaster | 77 | -$4,000 | -$3,998 | $53,410 | 100% | View → |
| LYRIQ | 76 | +$804 | +$210 | $76,825 | 90.8% | View → |
| WRX | 73 | -$1,349 | -$823 | $37,637 | 83.6% | View → |
| Highlander Hybrid | 72 | +$153 | +$403 | $58,133 | 75% | View → |
| RAM 5500 Chassis Cab | 69 | -$1,935 | -$1,865 | $79,675 | 100% | View → |
| RAM 3500 Chassis Cab | 67 | -$1,649 | -$1,942 | $72,850 | 100% | View → |
| GR86 | 56 | +$17 | +$179 | $39,902 | 83.9% | View → |
| GV70 | 54 | +$1,249 | +$1,206 | $62,783 | 3.7% | View → |
| Mustang Mach-E | 50 | -$3,500 | -$3,481 | $54,745 | 100% | View → |
| Vistiq | 50 | +$217 | +$176 | $82,610 | 84% | View → |
| ES 300h Hybrid | 47 | +$665 | +$345 | $56,749 | 28.3% | View → |
| Optiq | 46 | +$583 | -$36 | $60,122 | 84.8% | View → |
| NX Hybrid | 45 | +$780 | +$412 | $60,603 | 31.1% | View → |
| Aviator | 44 | +$5,000 | +$5,181 | $85,040 | 0% | View → |
| Impreza | 37 | -$1,149 | -$640 | $28,915 | 89.2% | View → |
| IS | 36 | +$765 | -$43 | $57,425 | 27.8% | View → |
| TX 500h Hybrid | 30 | -$424 | -$170 | $76,306 | 83.3% | View → |
| Highlander | 28 | +$57 | +$150 | $55,908 | 85.7% | View → |
| G70 | 27 | +$1,078 | +$955 | $58,130 | 0% | View → |
| Escalade IQ | 24 | -$1 | -$97 | $137,260 | 100% | View → |
| EV6 | 22 | -$981 | -$1,166 | $46,037 | 100% | View → |
| Corvette Stingray | 21 | +$59 | +$85 | $89,955 | 95.2% | View → |
| GR Corolla | 18 | -$147 | +$66 | $49,214 | 77.8% | View → |
| RAM 4500 Chassis Cab | 17 | -$2,147 | -$1,921 | $81,440 | 100% | View → |
| G80 | 17 | +$886 | +$952 | $66,905 | 0% | View → |
| Corvette Z06 | 17 | -$41 | -$234 | $152,215 | 100% | View → |
| Escalade IQL | 16 | $0 | -$17 | $140,595 | 100% | View → |
| Sierra EV | 15 | -$1,790 | -$2,478 | $101,394 | 100% | View → |
| CT4 | 13 | -$347 | +$695 | $49,944 | 100% | View → |
| ES | 13 | +$645 | -$23 | $58,477 | 7.7% | View → |
| GX | 13 | +$191 | +$1,631 | $88,059 | 69.2% | View → |
| EV9 | 11 | -$1,565 | -$1,711 | $65,104 | 100% | View → |
| LX 700h Hybrid | 11 | +$761 | -$460 | $124,838 | 27.3% | View → |
| Sportage Plug-in Hybrid | 11 | -$1,154 | -$1,073 | $47,949 | 100% | View → |
| RZ Electric | 11 | +$982 | +$87 | $57,931 | 18.2% | View → |
| Niro | 10 | -$794 | -$680 | $33,204 | 100% | View → |
| RX 500h F SPORT | 9 | +$353 | +$421 | $78,540 | 55.6% | View → |
| Hummer EV SUV | 9 | -$6,528 | -$4,511 | $100,000 | 100% | View → |
| LX | 8 | +$927 | +$97 | $120,712 | 25% | View → |
| NX 450h+ Plug-in | 7 | +$533 | +$221 | $63,169 | 42.9% | View → |
| RX 450h+ Plug-in | 7 | +$503 | +$178 | $71,495 | 57.1% | View → |
| Voyager | 6 | -$3,083 | -$3,119 | $40,500 | 100% | View → |
| GV80 Coupe | 5 | +$1,928 | +$1,885 | $91,930 | 0% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Missouri and refreshed every 24 hours.
We only include models with at least five active listings in Missouri so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate