Missouri Dealer Markups & New Car Prices
Live markup data from 318 Missouri dealers across 34,926 active listings. Updated daily.
Active listings
34,926
Avg markup in state
-$2,083
National avg markup
-$1,790
% priced below MSRP
96.1%
The short version
Missouri dealers are charging an average markup of -$2,083 over sticker, which is slightly lower than the national average of -$1,790 (a 16% discount). Of 34,926 current listings, 96.1% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Missouri
| Model | Listings | Avg markup (MO) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 1,768 | -$7,662 | -$7,556 | $57,746 | 100% | View → |
| F-150 | 1,416 | -$4,073 | -$3,978 | $62,018 | 100% | View → |
| Grand Cherokee | 1,323 | -$4,360 | -$4,355 | $47,755 | 100% | View → |
| Super Duty | 1,090 | -$872 | -$805 | $83,305 | 100% | View → |
| Wrangler | 1,079 | -$3,944 | -$3,129 | $48,905 | 100% | View → |
| Bronco Sport | 976 | -$2,487 | -$2,020 | $35,835 | 100% | View → |
| RAM 2500 | 943 | -$1,692 | -$2,112 | $72,575 | 100% | View → |
| Maverick | 859 | -$935 | -$667 | $35,750 | 100% | View → |
| Explorer | 816 | -$4,496 | -$4,124 | $49,750 | 100% | View → |
| Silverado 1500 | 767 | -$22 | -$123 | $63,015 | 100% | View → |
| Bronco | 700 | -$2,878 | -$2,458 | $55,510 | 100% | View → |
| Tundra | 661 | -$1,391 | -$1,355 | $67,178 | 99.1% | View → |
| Compass | 617 | -$1,953 | -$1,943 | $32,505 | 100% | View → |
| Sierra 1500 | 597 | -$2,066 | -$1,923 | $69,750 | 99.3% | View → |
| Outback | 584 | -$2,289 | -$1,341 | $43,736 | 94.7% | View → |
| Tacoma | 583 | -$762 | -$672 | $49,098 | 98.3% | View → |
| Sorento | 559 | -$936 | -$923 | $38,509 | 100% | View → |
| Elantra | 549 | — | — | $0 | — | View → |
| RAV4 | 464 | +$17 | +$604 | $41,080 | 92.2% | View → |
| Sierra 2500 HD | 448 | -$3,108 | -$2,645 | $83,038 | 97.1% | View → |
| Gladiator | 444 | -$4,578 | -$4,559 | $49,308 | 100% | View → |
| Sportage | 434 | -$791 | -$776 | $34,195 | 100% | View → |
| Camry | 429 | -$220 | -$145 | $36,648 | 95.1% | View → |
| RAM 3500 | 424 | -$1,950 | -$2,375 | $79,748 | 100% | View → |
| Grand Wagoneer | 421 | -$356 | -$158 | $78,980 | 100% | View → |
| Crosstrek | 398 | -$1,490 | -$778 | $35,107 | 90.9% | View → |
| K5 | 395 | -$743 | -$717 | $31,851 | 100% | View → |
| Silverado 2500 HD | 378 | -$1 | -$195 | $71,710 | 98.7% | View → |
| Seltos | 366 | -$655 | -$650 | $29,940 | 100% | View → |
| Santa Fe | 365 | — | — | $0 | — | View → |
| Cherokee | 358 | -$2,472 | -$2,475 | $40,715 | 100% | View → |
| Santa Fe Hybrid | 339 | — | — | $0 | — | View → |
| Carnival | 338 | -$1,156 | -$1,088 | $43,233 | 100% | View → |
| CR-V | 333 | — | — | $0 | — | View → |
| Expedition | 332 | -$351 | -$164 | $84,735 | 100% | View → |
| Accord | 312 | — | — | $0 | — | View → |
| Palisade | 311 | — | — | $0 | — | View → |
| Durango | 303 | -$297 | -$487 | $51,910 | 100% | View → |
| HR-V | 276 | — | — | $0 | — | View → |
| 4Runner | 268 | -$64 | -$152 | $58,923 | 91% | View → |
| Tucson | 259 | — | — | $0 | — | View → |
| Sportage Hybrid | 256 | -$852 | -$839 | $37,004 | 100% | View → |
| Envista | 250 | -$49 | -$220 | $30,539 | 100% | View → |
| Terrain | 248 | -$458 | -$685 | $39,837 | 92.7% | View → |
| Palisade Hybrid | 246 | — | — | $0 | — | View → |
| Enclave | 240 | -$205 | -$332 | $58,328 | 100% | View → |
| Telluride | 237 | -$1,363 | -$1,373 | $52,974 | 100% | View → |
| Corolla | 229 | -$88 | +$142 | $27,874 | 94.8% | View → |
| Forester | 228 | -$1,288 | -$912 | $37,178 | 79.5% | View → |
| Envision | 226 | -$27 | -$289 | $48,925 | 100% | View → |
| Grand Highlander | 224 | -$12 | +$417 | $58,691 | 93.3% | View → |
| Acadia | 221 | -$2,535 | -$1,533 | $56,770 | 96.4% | View → |
| Pacifica | 220 | -$5,602 | -$5,490 | $44,680 | 100% | View → |
| K4 | 219 | -$614 | -$555 | $25,364 | 100% | View → |
| Ridgeline | 219 | — | — | $0 | — | View → |
| Charger | 207 | -$4,816 | -$5,416 | $55,480 | 100% | View → |
| Yukon XL | 200 | -$2,459 | -$1,147 | $93,785 | 95% | View → |
| Tucson Hybrid | 194 | — | — | $0 | — | View → |
| Sonata | 194 | — | — | $0 | — | View → |
| Ranger | 191 | -$2,573 | -$2,232 | $43,080 | 100% | View → |
| Odyssey | 186 | — | — | $0 | — | View → |
| Escape | 179 | -$5,550 | -$5,278 | $29,580 | 100% | View → |
| Sorento Hybrid | 176 | -$1,092 | -$1,086 | $45,782 | 100% | View → |
| Canyon | 174 | -$948 | -$895 | $49,528 | 98.3% | View → |
| Civic Sedan | 165 | — | — | $0 | — | View → |
| Telluride Hybrid | 162 | -$1,539 | -$1,613 | $55,819 | 100% | View → |
| Yukon | 161 | -$1,845 | -$786 | $91,356 | 93.2% | View → |
| Nautilus | 160 | +$5,000 | +$5,000 | $74,340 | 0% | View → |
| RX | 154 | +$404 | -$83 | $65,333 | 64.9% | View → |
| Civic Hatchback | 153 | — | — | $0 | — | View → |
| MDX | 152 | — | — | $0 | — | View → |
| Carnival Hybrid | 150 | -$1,250 | -$1,175 | $49,542 | 100% | View → |
| Venue | 148 | — | — | $0 | — | View → |
| Sierra 3500 HD | 148 | -$3,031 | -$2,122 | $81,393 | 93.1% | View → |
| Sienna | 148 | +$28 | +$531 | $53,383 | 93.9% | View → |
| Corolla Cross | 145 | -$3 | +$230 | $34,891 | 93.1% | View → |
| Passport | 140 | — | — | $0 | — | View → |
| Encore GX | 138 | -$15 | -$146 | $32,474 | 100% | View → |
| Pilot | 136 | — | — | $0 | — | View → |
| Land Cruiser | 121 | +$5 | +$378 | $72,583 | 97.5% | View → |
| Sequoia | 118 | -$203 | -$248 | $86,040 | 94.1% | View → |
| Mustang | 116 | -$3,052 | -$2,584 | $52,888 | 100% | View → |
| Ascent | 113 | -$2,743 | -$1,621 | $49,775 | 91% | View → |
| Kona | 107 | — | — | $0 | — | View → |
| Navigator | 106 | +$1,698 | +$1,801 | $113,140 | 43.4% | View → |
| 4Runner Hybrid | 98 | -$131 | -$205 | $64,864 | 92.9% | View → |
| GV80 | 96 | +$1,551 | +$1,538 | $76,480 | 0% | View → |
| RAM ProMaster | 95 | -$3,832 | -$3,788 | $53,300 | 100% | View → |
| Silverado 3500 HD | 95 | +$14 | +$40 | $79,975 | 98.9% | View → |
| XT5 | 93 | -$3 | -$70 | $60,945 | 98.9% | View → |
| TX | 91 | -$176 | -$204 | $69,077 | 81.3% | View → |
| Santa Cruz | 88 | — | — | $0 | — | View → |
| Aviator | 85 | +$5,000 | +$5,000 | $84,870 | 0% | View → |
| GV70 | 85 | +$1,324 | +$1,268 | $59,475 | 0% | View → |
| Escalade | 79 | -$348 | +$154 | $131,085 | 100% | View → |
| RX Hybrid | 79 | +$526 | +$222 | $66,577 | 46.8% | View → |
| ADX | 76 | — | — | $0 | — | View → |
| K4 Hatchback | 75 | -$730 | -$766 | $26,950 | 100% | View → |
| CT5 | 73 | $0 | +$132 | $59,440 | 100% | View → |
| WRX | 69 | -$734 | -$482 | $37,211 | 81.5% | View → |
| RAM 5500 Chassis Cab | 62 | -$2,500 | -$2,363 | $78,120 | 100% | View → |
| Tacoma Hybrid | 60 | -$1,486 | -$1,016 | $58,868 | 96.7% | View → |
| Mustang Mach-E | 60 | -$5,183 | -$5,169 | $51,245 | 100% | View → |
| RAM 3500 Chassis Cab | 60 | -$2,375 | -$2,393 | $70,455 | 100% | View → |
| Prius | 55 | -$259 | -$3 | $36,224 | 96.4% | View → |
| Niro | 54 | -$668 | -$663 | $31,763 | 100% | View → |
| Highlander | 51 | +$6 | +$226 | $55,672 | 92.2% | View → |
| NX | 49 | +$218 | -$73 | $54,803 | 75.5% | View → |
| Elantra N | 49 | — | — | $0 | — | View → |
| Integra | 47 | — | — | $0 | — | View → |
| RDX | 45 | — | — | $0 | — | View → |
| Impreza | 43 | -$1,207 | -$652 | $28,753 | 93% | View → |
| IS | 42 | +$533 | -$108 | $56,872 | 45.2% | View → |
| LYRIQ | 42 | $0 | -$51 | $71,475 | 100% | View → |
| GR86 | 33 | -$75 | +$173 | $38,371 | 90.9% | View → |
| Escalade ESV | 32 | +$47 | +$66 | $132,755 | 96.9% | View → |
| Corvette Stingray | 30 | +$1,069 | +$433 | $93,685 | 86.7% | View → |
| GV80 Coupe | 29 | +$1,174 | +$1,170 | $91,100 | 0% | View → |
| NX Hybrid | 28 | +$606 | +$287 | $56,374 | 46.4% | View → |
| Highlander Hybrid | 27 | +$15 | +$357 | $58,433 | 92.6% | View → |
| IONIQ 5 | 27 | — | — | $0 | — | View → |
| TX 500h Hybrid | 26 | -$874 | -$166 | $75,859 | 96.2% | View → |
| Prologue | 26 | — | — | $0 | — | View → |
| EV6 | 25 | -$1,107 | -$1,194 | $46,613 | 100% | View → |
| CT4 | 23 | -$201 | +$859 | $50,160 | 100% | View → |
| G70 | 23 | +$948 | +$903 | $58,040 | 4.3% | View → |
| Tucson PHEV | 21 | — | — | $0 | — | View → |
| Voyager | 21 | -$2,750 | -$2,665 | $40,365 | 100% | View → |
| Optiq | 20 | -$128 | +$109 | $59,495 | 100% | View → |
| Corvette Z06 | 19 | -$705 | -$59 | $154,385 | 100% | View → |
| IONIQ 9 | 18 | — | — | $0 | — | View → |
| RAM 4500 Chassis Cab | 17 | -$2,500 | -$2,301 | $80,250 | 100% | View → |
| G80 | 17 | +$975 | +$937 | $72,585 | 0% | View → |
| Escalade IQL | 16 | $0 | -$108 | $140,168 | 100% | View → |
| EV9 | 16 | -$1,760 | -$1,829 | $71,131 | 100% | View → |
| Trailseeker | 16 | -$568 | -$282 | $43,602 | 93.8% | View → |
| Hummer EV SUV | 15 | -$2,844 | -$3,910 | $108,045 | 100% | View → |
| Sierra EV | 15 | -$3,362 | -$3,060 | $67,835 | 100% | View → |
| Escalade IQ | 15 | +$228 | -$206 | $137,669 | 93.3% | View → |
| GR Corolla | 15 | -$100 | +$208 | $48,939 | 100% | View → |
| RZ Electric | 14 | +$549 | -$244 | $54,199 | 50% | View → |
| Grand Highlander Hybrid | 11 | +$91 | +$387 | $59,352 | 81.8% | View → |
| Sportage Plug-in Hybrid | 10 | -$1,292 | -$897 | $47,871 | 100% | View → |
| NX 450h+ Plug-in | 10 | +$50 | +$26 | $65,896 | 80% | View → |
| Hummer EV Pickup | 9 | -$7,333 | -$4,613 | $94,665 | 100% | View → |
| LX 700h Hybrid | 9 | +$510 | -$114 | $124,372 | 66.7% | View → |
| GX | 8 | $0 | +$1,145 | $82,757 | 100% | View → |
| BRZ | 7 | -$668 | -$429 | $40,256 | 85.7% | View → |
| Silverado EV | 7 | $0 | -$283 | $75,490 | 100% | View → |
| Vistiq | 7 | +$13 | +$33 | $98,190 | 14.3% | View → |
| Civic Si | 7 | — | — | $0 | — | View → |
| LX | 6 | +$338 | +$90 | $120,525 | 83.3% | View → |
| Niro EV | 6 | -$990 | -$1,062 | $41,883 | 100% | View → |
| Uncharted | 6 | -$401 | -$397 | $41,790 | 50% | View → |
| ES | 6 | +$350 | +$106 | $57,581 | 83.3% | View → |
| RX 500h F SPORT | 5 | +$60 | +$210 | $76,310 | 80% | View → |
| Charger Daytona | 5 | $0 | $0 | $62,685 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Missouri and refreshed every 24 hours.
We only include models with at least five active listings in Missouri so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate