Toyota Prius Price in California
There are 639 Toyota Prius vehicles available at 119 dealerships in California. Expect an average markup of $69 over MSRP in California, though 50% of listings are still at or below sticker price. 70 of 119 dealers are currently pricing below MSRP on average. Prices range from $29,140 to $44,156, with a median of $35,418.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
639
In Stock
+$69
Avg Markup
49.9%
At/Below MSRP
$35,418
Median Price
Price range: $29,140 — $44,156
Dealers in California
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Jim Bagan Toyota South Lake Tahoe, CA | 1 | -$2,168 | 1 |
| Hanlees Hilltop Toyota Richmond, CA | 1 | -$1,941 | 1 |
| AutoNation Toyota Buena Park Buena Park, CA | 10 | -$1,839 | 10 |
| Merced Toyota Merced, CA | 1 | -$1,795 | 1 |
| Lithia Toyota of Redding Redding, CA | 3 | -$1,560 | 3 |
| Maverick Toyota Lemon Grove, CA | 4 | -$1,529 | 4 |
| Auburn Toyota Auburn, CA | 2 | -$1,083 | 2 |
| Hansel Toyota Petaluma, CA | 2 | -$1,059 | 2 |
| Swickard Toyota 101 Redwood City, CA | 7 | -$1,008 | 7 |
| Maita's Toyota of Sacramento Sacramento, CA | 2 | -$885 | 1 |
| Jimmy Vasser Toyota Napa, CA | 1 | -$796 | 1 |
| Downtown Toyota of Oakland Oakland, CA | 2 | -$648 | 2 |
| South Coast Toyota Costa Mesa, CA | 10 | -$527 | 4 |
| Toyota of Berkeley Berkeley, CA | 3 | -$500 | 3 |
| Mossy Toyota San Diego, CA | 2 | -$500 | 2 |
| Toyota Town Stockton, CA | 4 | -$486 | 4 |
| Toyota Santa Monica Santa Monica, CA | 2 | -$415 | 2 |
| Toyota of Downtown LA Los Angeles, CA | 2 | -$415 | 2 |
| Capitol Toyota San Jose, CA | 4 | -$387 | 1 |
| Thousand Oaks Toyota Thousand Oaks, CA | 8 | -$378 | 7 |
| Toyota of Clovis Clovis, CA | 5 | -$339 | 1 |
| Novato Toyota Novato, CA | 2 | -$128 | 1 |
| AutoNation Toyota Hayward Hayward, CA | 3 | -$82 | 1 |
| Cabe Toyota Long Beach Long Beach, CA | 2 | -$68 | 1 |
| Toyota Walnut Creek Walnut Creek, CA | 14 | -$34 | 14 |
| San Francisco Toyota San Francisco, CA | 25 | -$16 | 2 |
| Toyota of Selma Selma, CA | 1 | $0 | 1 |
| Thompson's Toyota of Placerville Placerville, CA | 2 | $0 | 2 |
| Elk Grove Toyota Elk Grove, CA | 2 | $0 | 2 |
| Fletcher Jones Toyota of Carson Carson, CA | 4 | $0 | 4 |
| Envision Toyota of West Covina West Covina, CA | 7 | $0 | 7 |
| Norm Reeves Toyota San Diego San Diego, CA | 9 | $0 | 9 |
| Santa Cruz Toyota Capitola, CA | 6 | $0 | 6 |
| Hanlees Toyota Davis, CA | 1 | $0 | 1 |
| Toyota of Riverside Riverside, CA | 6 | $0 | 6 |
| Dublin Toyota Dublin, CA | 8 | $0 | 8 |
| Roseville Toyota Roseville, CA | 3 | $0 | 3 |
| Moss Bros. Toyota Moreno Valley, CA | 2 | $0 | 2 |
| Toyota Chula Vista Chula Vista, CA | 4 | $0 | 4 |
| Fremont Toyota Fremont, CA | 6 | $0 | 6 |
| Victory Toyota Seaside, CA | 5 | $0 | 5 |
| Capistrano Valley Toyota San Juan Capistrano, CA | 12 | $0 | 12 |
| Toyota of Escondido Escondido, CA | 5 | $0 | 5 |
| Toyota of Pasadena Pasadena, CA | 4 | $0 | 4 |
| Perry Motors Toyota Bishop, CA | 2 | $0 | 2 |
| Hamer Toyota Mission Hills, CA | 7 | $0 | 7 |
| Toyota Salinas Salinas, CA | 3 | $0 | 3 |
| Toyota of San Bernardino San Bernardino, CA | 4 | $0 | 4 |
| Toyota Carlsbad Carlsbad, CA | 19 | $0 | 19 |
| Toyota of Corona Corona, CA | 4 | $0 | 4 |
| Toyota of Anaheim Anaheim, CA | 1 | $0 | 1 |
| Penske Toyota Downey, CA | 5 | $0 | 5 |
| Modesto Toyota Modesto, CA | 5 | $0 | 5 |
| Toyota of Poway Poway, CA | 2 | $0 | 2 |
| Mojave Toyota of Barstow Barstow, CA | 1 | $0 | 1 |
| DCH Toyota of Torrance Torrance, CA | 5 | $0 | 5 |
| Toyota Sunnyvale Sunnyvale, CA | 17 | $0 | 17 |
| Beach Cities Toyota Westminster Westminster, CA | 4 | $0 | 4 |
| Toyota of Glendora Glendora, CA | 1 | $0 | 1 |
| One Toyota of Oakland Oakland, CA | 12 | $0 | 12 |
| Lodi Toyota Lodi, CA | 3 | $0 | 3 |
| I-10 Toyota Indio, CA | 4 | $0 | 4 |
| Freeway Toyota of Hanford Hanford, CA | 1 | $0 | 1 |
| Madera Toyota Madera, CA | 2 | $0 | 2 |
| Freeway Toyota of Gilroy Gilroy, CA | 1 | $0 | 1 |
| Toyota of North Hollywood North Hollywood, CA | 7 | $0 | 7 |
| Oroville Toyota Oroville, CA | 2 | $0 | 2 |
| Toyota Marin San Rafael, CA | 8 | $0 | 8 |
| Tracy Toyota Tracy, CA | 2 | $0 | 2 |
| Tustin Toyota Tustin, CA | 11 | $0 | 11 |
| Folsom Lake Toyota Folsom, CA | 7 | +$12 | 6 |
| Keyes Toyota Van Nuys, CA | 6 | +$28 | 4 |
| Visalia Toyota Visalia, CA | 2 | +$43 | 1 |
| Toyota of Orange Orange, CA | 12 | +$60 | 1 |
| Kearny Mesa Toyota San Diego, CA | 2 | +$85 | 0 |
| AutoNation Toyota Irvine Irvine, CA | 4 | +$85 | 0 |
| Bill Wright Toyota Bakersfield, CA | 4 | +$85 | 0 |
| Future Toyota of Yuba City Yuba City, CA | 2 | +$85 | 0 |
| Toyota of Redlands Redlands, CA | 1 | +$85 | 0 |
| Freeman Toyota Santa Rosa, CA | 6 | +$85 | 0 |
| Claremont Toyota Claremont, CA | 14 | +$85 | 0 |
| Northridge Toyota Northridge, CA | 4 | +$85 | 0 |
| Toyota of Hemet Hemet, CA | 1 | +$85 | 0 |
| Toyota of The Desert Cathedral City, CA | 1 | +$85 | 0 |
| Toyota of Vallejo Vallejo, CA | 2 | +$85 | 0 |
| Culver City Toyota Culver City, CA | 5 | +$85 | 0 |
| Toyota of Hollywood Los Angeles, CA | 20 | +$85 | 0 |
| Toyota of Lompoc Lompoc, CA | 1 | +$85 | 0 |
| West Coast Toyota of Long Beach Long Beach, CA | 1 | +$85 | 0 |
| Envision Toyota of Norwalk Norwalk, CA | 2 | +$85 | 0 |
| Putnam Toyota Burlingame, CA | 2 | +$85 | 0 |
| Concord Toyota Concord, CA | 10 | +$85 | 0 |
| Toyota of Santa Barbara Goleta, CA | 1 | +$85 | 0 |
| Longo Toyota El Monte, CA | 47 | +$85 | 0 |
| Bob Smith Toyota La Crescenta, CA | 1 | +$122 | 0 |
| Marina del Rey Toyota Marina Del Rey, CA | 7 | +$122 | 0 |
| Toyota Place Garden Grove, CA | 2 | +$122 | 0 |
| Manhattan Beach Toyota Manhattan Beach, CA | 5 | +$122 | 0 |
| Puente Hills Toyota City Of Industry, CA | 2 | +$122 | 0 |
| Temecula Valley Toyota Temecula, CA | 4 | +$122 | 0 |
| Mid-City Toyota Eureka, CA | 2 | +$271 | 0 |
| City Toyota Daly City, CA | 14 | +$358 | 0 |
| South Bay Toyota Gardena, CA | 8 | +$372 | 3 |
| Stevens Creek Toyota San Jose, CA | 19 | +$377 | 0 |
| AutoNation Toyota Cerritos Cerritos, CA | 10 | +$443 | 0 |
| Envision Toyota of Milpitas Milpitas, CA | 3 | +$498 | 2 |
| Blackstone Toyota of Fresno Fresno, CA | 2 | +$545 | 0 |
| Wondries Toyota Alhambra, CA | 25 | +$563 | 0 |
| Toyota of Ridgecrest Ridgecrest, CA | 1 | +$995 | 0 |
| Magnussen's Toyota of Palo Alto Palo Alto, CA | 4 | +$995 | 0 |
| Toyota of El Cajon El Cajon, CA | 6 | +$1,079 | 1 |
| Simi Valley Toyota Simi Valley, CA | 2 | +$1,246 | 0 |
| DCH Toyota of Oxnard Oxnard, CA | 2 | +$1,490 | 0 |
| Victory Toyota of San Bruno San Bruno, CA | 2 | +$1,534 | 1 |
| Toyota San Luis Obispo San Luis Obispo, CA | 4 | +$1,579 | 0 |
| Crown Toyota Ontario, CA | 2 | +$1,585 | 0 |
| Antioch Toyota Antioch, CA | 7 | +$1,890 | 0 |
| Frontier Toyota Valencia, CA | 3 | +$1,990 | 0 |
| Toyota of Huntington Beach Huntington Beach, CA | 3 | +$4,398 | 0 |