Genesis G90 Prices & Markups
Across 612 listed Genesis G90s nationwide, the average markup is +$2,983 vs MSRP and 1% are listed at or below sticker, with a median advertised price of $105,480. Updated daily.
612
In Stock
+$2,983
Avg Markup
1.3%
At/Below MSRP
$105,480
Median Price
Price range: $90,680 to $108,690.
MSRP Trend
Median sticker by month listedOver the last 3 months, the typical Genesis G90 sticker has held steady — a median MSRP of $101,495 in Jun ’26 versus $101,495 in Aug ’26.
Median factory MSRP of G90s grouped by the month each was first listed (active + sold), Jun ’26–Aug ’26. Based on 063416484 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 8 weeks, what buyers paid for the Genesis G90 versus MSRP has risen — discounts are shrinking — from +$856 the week of Jul 6 to +$3,345 the week of Sep 21 (about $3,345 over MSRP now).
Average selling price vs MSRP for G90s by the week they sold (left the lot), Jul 6–Sep 21. Based on 274 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current G90 inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
612 vehicles with a known MSRP
Markup by Listing Age
G90 markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast G90s sell
Based on 353 G90 listings that left dealer lots in the last 90 days.
42
Median days to sell
+$1,833
Avg sold vs MSRP
1%
Sold at/below MSRP
Cars currently listed average $2,983 over MSRP, but recent G90 sales closed around $1,833 over MSRP — buyers are transacting about $1,150 below the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Florida | 138 | +$3,089 | 0.0% |
| California | 73 | +$3,067 | 0.0% |
| Texas | 71 | +$2,575 | 4.2% |
| Georgia | 31 | +$3,226 | 0.0% |
| Illinois | 27 | +$3,226 | 3.7% |
| North Carolina | 24 | +$2,990 | 0.0% |
| New Jersey | 24 | +$2,840 | 12.5% |
| Pennsylvania | 17 | +$2,830 | 0.0% |
| Ohio | 17 | +$2,724 | 0.0% |
| New York | 17 | +$3,487 | 0.0% |
| Virginia | 14 | +$2,189 | 0.0% |
| Louisiana | 14 | +$2,428 | 0.0% |
| Tennessee | 14 | +$2,947 | 7.1% |
| Arizona | 13 | +$3,277 | 0.0% |
| Maryland | 13 | +$3,276 | 0.0% |
| South Carolina | 12 | +$3,384 | 0.0% |
| Oklahoma | 9 | +$3,514 | 0.0% |
| Massachusetts | 9 | +$3,738 | 0.0% |
| Connecticut | 8 | +$2,996 | 0.0% |
| Michigan | 7 | +$2,253 | 0.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| GENESIS OF ROUND ROCK ROUND ROCK, TX | 5 | -$1,732 |
| GENESIS OF CARTERSVILLE CARTERSVILLE, GA | 3 | +$480 |
| LAKELAND GENESIS LAKELAND, FL | 1 | +$770 |
| GENESIS OF MINNEAPOLIS GOLDEN VALLEY, MN | 1 | +$865 |
| GENESIS OF RICHMOND RICHMOND, VA | 1 | +$895 |
| GENESIS OF NW SAN ANTONIO BOERNE, TX | 1 | +$895 |
| GENESIS OF HIGHLAND PARK HIGHLAND PARK, IL | 1 | +$895 |
| GENESIS OF SOUTHFIELD SOUTHFIELD, MI | 1 | +$895 |
| GENESIS NORTH ORLANDO WINTER PARK, FL | 1 | +$895 |
| GENESIS OF LAS VEGAS LAS VEGAS, NV | 1 | +$895 |