Across 8,136 listed Genesis GV70s nationwide, the average markup is +$1,209 vs MSRP and 2% are listed at or below sticker, with a median advertised price of $59,985. Updated daily.
The GV70 is Genesis's compact luxury SUV and the brand's volume model — the direct value-luxury alternative to the BMW X3, Audi Q5, Mercedes GLC, and Lexus NX. Two gas powertrains: the 2.5L turbo four (300 horsepower) and the 3.5L twin-turbo V6 (375 horsepower); the Electrified GV70 is tracked as a separate model on this site.
Trims. The 2.5T Select and 2.5T Advanced anchor the volume; the 2.5T Sport Prestige and 3.5T Sport Prestige are the loaded trims; the 3.5T brings the V6 for buyers who want the performance. Standard equipment is generous across the board — the value pitch that built the Genesis brand.
The GV70 is the price-discipline outlier in this batch. Where the domestic trucks and the Subarus routinely list below sticker, the GV70 does not discount — only a low single-digit percentage of listings sit below MSRP, and the overwhelming majority are at or above it. Genesis's value is baked into the MSRP relative to the German competition, not handed back at the desk. Florida is the largest market by a wide margin, followed by California, Texas, and Illinois. If you're cross-shopping, the discount you won't get on a GV70 you likely will on a comparably-equipped Lexus NX or a domestic-luxury alternative.
By Marcus Bell, Editor · Updated July 1, 2026
8,136
In Stock
+$1,209
Avg Markup
2.0%
At/Below MSRP
$59,985
Median Price
Price range: $48,015 to $76,110.
MSRP Trend
Median sticker by month listed
Over the last 3 months, the typical Genesis GV70 sticker has held steady — a median MSRP of $57,930 in Jun ’26 versus $58,595 in Aug ’26 (+1.1%).
Median factory MSRP of GV70s grouped by the month each was first listed (active + sold), Jun ’26–Aug ’26. Based on 01058316612623 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 11 weeks, what buyers paid for the Genesis GV70 versus MSRP has held steady — from +$1,248 the week of Jun 29 to +$1,262 the week of Sep 14 (about $1,262 over MSRP now).
Average selling price vs MSRP for GV70s by the week they sold (left the lot), Jun 29–Sep 14. Based on 8,071 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current GV70 inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
8,133 vehicles with a known MSRP
Under MSRP
1%
112
At MSRP
<1%
48
$0–$1K over
21%
1,745
$1K–$3K over
77%
6,228
$3K+ over
0%
0
Markup by Listing Age
GV70 markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
0–15 days
1% ≤ MSRP
+$1,194
1,171
16–30 days
1% ≤ MSRP
+$1,152
1,380
31–45 days
1% ≤ MSRP
+$1,188
929
46–60 days
0% ≤ MSRP
+$1,242
766
61–90 days
1% ≤ MSRP
+$1,284
712
90+ days
4% ≤ MSRP
+$1,220
3,175
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast GV70s sell
Based on 8,741 GV70 listings that left dealer lots in the last 90 days.
34
Median days to sell
+$1,279
Avg sold vs MSRP
2%
Sold at/below MSRP
Recent GV70 sales closed around $1,279 over MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.