Lincoln Navigator Prices & Markups
Across 7,797 listed Lincoln Navigators nationwide, the average markup is +$3,086 vs MSRP and 0% are listed at or below sticker, with a median advertised price of $115,840. Updated daily.
7,797
In Stock
+$3,086
Avg Markup
0.0%
At/Below MSRP
$115,840
Median Price
Price range: $94,890 to $150,210.
MSRP Trend
Median sticker by month listedOver the last 4 months, the typical Lincoln Navigator sticker has edged up — a median MSRP of $110,220 in Jun ’26 versus $113,385 in Sep ’26 (+2.9%).
Median factory MSRP of Navigators grouped by the month each was first listed (active + sold), Jun ’26–Sep ’26. Based on 07059425815962030 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 11 weeks, what buyers paid for the Lincoln Navigator versus MSRP has risen — discounts are shrinking — from +$2,570 the week of Jul 27 to +$3,185 the week of Oct 5 (about $3,185 over MSRP now).
Average selling price vs MSRP for Navigators by the week they sold (left the lot), Jul 27–Oct 5. Based on 4,311 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Navigator inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
7,797 vehicles with a known MSRP
Markup by Listing Age
The Navigators still on lots after a month or two tend to carry higher markups — the sharply-priced ones sell first. Favor fresher listings, or negotiate hard on stock that's been sitting.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Navigators sell
Based on 5,339 Navigator listings that left dealer lots in the last 90 days.
62
Median days to sell
+$2,534
Avg sold vs MSRP
16%
Sold at/below MSRP
Cars currently listed average $3,086 over MSRP, but recent Navigator sales closed around $2,534 over MSRP — buyers are transacting about $552 below the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Texas | 1,186 | +$2,666 | 0.0% |
| Florida | 887 | +$3,335 | 0.0% |
| California | 408 | +$4,532 | 0.0% |
| Michigan | 388 | +$2,619 | 0.0% |
| New York | 358 | +$2,698 | 0.0% |
| Illinois | 318 | +$3,120 | 0.0% |
| Georgia | 267 | +$3,348 | 0.0% |
| Pennsylvania | 252 | +$3,024 | 0.0% |
| New Jersey | 238 | +$2,731 | 0.0% |
| Ohio | 230 | +$3,157 | 0.0% |
| Oklahoma | 223 | +$3,892 | 0.0% |
| North Carolina | 209 | +$2,345 | 0.0% |
| Arizona | 193 | +$3,210 | 0.0% |
| Tennessee | 182 | +$3,143 | 0.0% |
| Louisiana | 164 | +$3,049 | 0.0% |
| Virginia | 162 | +$2,926 | 0.0% |
| Colorado | 161 | +$4,047 | 0.0% |
| Minnesota | 152 | +$2,474 | 0.0% |
| Wisconsin | 139 | +$3,209 | 0.0% |
| Kentucky | 126 | +$2,698 | 0.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| West End Lincoln Saint Louis Park, MN | 48 | +$2,000 |
| Larry H. Miller Ford Lincoln Draper Draper, UT | 37 | +$2,000 |
| Varsity Lincoln, Inc. Novi, MI | 36 | +$2,000 |
| Wickstrom Lincoln Barrington, IL | 34 | +$2,000 |
| Capital Lincoln Cary Cary, NC | 33 | +$2,000 |
| Eide Lincoln Bismarck, ND | 33 | +$2,000 |
| Group 1 Lincoln of Shreveport Shreveport, LA | 28 | +$2,000 |
| Uptown Lincoln Wauwatosa, WI | 24 | +$2,000 |
| Ames Lincoln Ames, IA | 16 | +$2,000 |
| Ourisman Lincoln of Alexandria Alexandria, VA | 15 | +$2,000 |