Lincoln Navigator Prices & Markups
Across 7,405 listed Lincoln Navigators nationwide, the average markup is +$1,691 vs MSRP and 0% are listed at or below sticker, with a median advertised price of $114,245. Updated daily.
7,405
In Stock
+$1,691
Avg Markup
0.0%
At/Below MSRP
$114,245
Median Price
Price range: $93,390 — $145,710
MSRP Trend
Median sticker by month listedOver the last 3 months, the typical Lincoln Navigator sticker has edged up — a median MSRP of $110,215 in Jun ’26 versus $112,195 in Aug ’26 (+1.8%).
Median factory MSRP of Navigators grouped by the month each was first listed (active + sold), Jun ’26–Aug ’26. Based on 0731244521611 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 11 weeks, what buyers paid for the Lincoln Navigator versus MSRP has risen — discounts are shrinking — from +$199 the week of Jun 15 to +$2,968 the week of Aug 31 (about $2,968 over MSRP now).
Average selling price vs MSRP for Navigators by the week they sold (left the lot), Jun 15–Aug 31. Based on 5,034 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Navigator inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
7,405 vehicles with a known MSRP
Markup by Listing Age
The Navigators still on lots after a month or two tend to carry higher markups — the sharply-priced ones sell first. Favor fresher listings, or negotiate hard on stock that's been sitting.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Navigators sell
Based on 5,821 Navigator listings that left dealer lots in the last 90 days.
29
Median days to sell
+$1,501
Avg sold vs MSRP
46%
Sold at/below MSRP
Recent Navigator sales closed around $1,501 over MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Texas | 993 | +$1,358 | 0.0% |
| Florida | 877 | +$1,896 | 0.0% |
| Michigan | 374 | +$1,631 | 0.0% |
| New York | 345 | +$1,413 | 0.0% |
| California | 328 | +$2,537 | 0.0% |
| Illinois | 308 | +$2,019 | 0.0% |
| Georgia | 285 | +$1,805 | 0.0% |
| Pennsylvania | 240 | +$1,563 | 0.0% |
| Ohio | 237 | +$1,926 | 0.0% |
| New Jersey | 231 | +$1,344 | 0.0% |
| Oklahoma | 201 | +$2,291 | 0.0% |
| Arizona | 181 | +$1,715 | 0.0% |
| Colorado | 177 | +$2,331 | 0.0% |
| Tennessee | 176 | +$1,676 | 0.0% |
| Virginia | 171 | +$1,412 | 0.0% |
| Louisiana | 171 | +$1,693 | 0.0% |
| Minnesota | 161 | +$1,245 | 0.0% |
| North Carolina | 161 | +$1,096 | 0.0% |
| Kentucky | 126 | +$1,190 | 0.0% |
| Wisconsin | 124 | +$2,403 | 0.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Gurley Leep Lincoln South Bend, IN | 5 | +$500 |
| James Hodge Lincoln Muskogee Muskogee, OK | 2 | +$500 |
| Purchase Lincoln Mayfield, KY | 6 | +$500 |
| Don Wood Lincoln Athens, OH | 3 | +$500 |
| Prostrollo Auto Plaza Co Madison, SD | 2 | +$500 |
| Cooper Motors Lincoln Hanover, PA | 1 | +$500 |
| Dutro Lincoln Zanesville, OH | 2 | +$500 |
| Lowe Lincoln Rainbow City, AL | 1 | +$500 |
| Sioux City Lincoln Sioux City, IA | 3 | +$500 |
| Casa Lincoln El Paso, TX | 6 | +$500 |