Toyota Prius Markup by State
Average dealer markup over MSRP on the Prius in every state, ranked cheapest first across 3,746 active listings. Updated daily.
Active listings
3,746
National avg markup
+$64
Cheapest state
Wisconsin
% below MSRP
49.1%
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Wisconsin | 54 | -$759 | $36,839 | 77.8% | View → |
| 2 | Montana | 8 | -$632 | $33,856 | 87.5% | View → |
| 3 | Louisiana | 19 | -$464 | $34,728 | 78.9% | View → |
| 4 | Vermont | 15 | -$450 | $38,383 | 46.7% | View → |
| 5 | Texas | 123 | -$373 | $34,636 | 74.8% | View → |
| 6 | Oklahoma | 10 | -$332 | $34,135 | 70% | View → |
| 7 | Utah | 20 | -$310 | $35,308 | 90% | View → |
| 8 | Indiana | 59 | -$290 | $37,055 | 71.2% | View → |
| 9 | Idaho | 24 | -$255 | $35,808 | 83.3% | View → |
| 10 | Nebraska | 19 | -$253 | $38,859 | 89.5% | View → |
| 11 | Arkansas | 16 | -$161 | $35,115 | 75% | View → |
| 12 | New Hampshire | 32 | -$139 | $36,714 | 84.4% | View → |
| 13 | Kentucky | 33 | -$130 | $36,269 | 81.8% | View → |
| 14 | Massachusetts | 90 | -$123 | $36,175 | 64.4% | View → |
| 15 | Iowa | 38 | -$111 | $36,153 | 57.9% | View → |
| 16 | Connecticut | 66 | -$104 | $37,595 | 83.3% | View → |
| 17 | Illinois | 130 | -$104 | $36,844 | 58.5% | View → |
| 18 | Kansas | 25 | -$97 | $39,019 | 80% | View → |
| 19 | New Mexico | 18 | -$70 | $34,413 | 83.3% | View → |
| 20 | Virginia | 112 | -$54 | $39,198 | 66.1% | View → |
| 21 | Mississippi | 17 | -$46 | $35,704 | 82.4% | View → |
| 22 | West Virginia | 12 | -$42 | $37,308 | 100% | View → |
| 23 | Minnesota | 60 | -$23 | $37,579 | 61.7% | View → |
| 24 | Delaware | 6 | $0 | $38,345 | 100% | View → |
| 25 | Missouri | 87 | +$5 | $36,917 | 86.2% | View → |
| 26 | Oregon | 59 | +$26 | $37,314 | 67.8% | View → |
| 27 | New York | 145 | +$49 | $37,699 | 47.6% | View → |
| 28 | South Carolina | 26 | +$77 | $33,387 | 80.8% | View → |
| 29 | North Dakota | 5 | +$80 | $37,098 | 80% | View → |
| 30 | Maine | 25 | +$103 | $33,955 | 36% | View → |
| 31 | Pennsylvania | 123 | +$105 | $37,714 | 56.1% | View → |
| 32 | Ohio | 84 | +$117 | $36,161 | 56% | View → |
| 33 | Michigan | 69 | +$124 | $36,282 | 49.3% | View → |
| 34 | North Carolina | 70 | +$145 | $35,370 | 80% | View → |
| 35 | Colorado | 36 | +$147 | $34,597 | 58.3% | View → |
| 36 | California | 1,049 | +$157 | $36,237 | 17.8% | View → |
| 37 | Washington | 101 | +$176 | $37,639 | 43.6% | View → |
| 38 | Maryland | 80 | +$182 | $37,932 | 51.3% | View → |
| 39 | Georgia | 54 | +$186 | $34,908 | 68.5% | View → |
| 40 | Alabama | 15 | +$198 | $35,755 | 66.7% | View → |
| 41 | Rhode Island | 12 | +$291 | $36,866 | 33.3% | View → |
| 42 | Florida | 185 | +$329 | $35,781 | 64.9% | View → |
| 43 | Arizona | 59 | +$367 | $34,740 | 47.5% | View → |
| 44 | New Jersey | 60 | +$377 | $38,524 | 51.7% | View → |
| 45 | Tennessee | 52 | +$412 | $37,047 | 42.3% | View → |
| 46 | Nevada | 20 | +$1,249 | $38,327 | 40% | View → |
The short version
Dealer markup on the Prius varies a lot by state. Right now the cheapest state to buy is Wisconsin, where the average listing runs -$759 versus MSRP — compared with a national average of +$64. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: Prius market overview · cheapest Prius listings · dealer markups explained