Toyota Prius Price in Alabama
As of September 4, 2026, there are 13 Toyota Prius vehicles available at 8 dealerships in Alabama. Expect an average markup of $274 over MSRP in Alabama, though 62% of listings are still at or below sticker price. 6 of 8 dealers are currently pricing below MSRP on average. Prices range from $30,913 to $41,355, with a median of $35,860.
Only 13 Prius listings in Alabama right now — too small a sample to read the average as the market. Nationally, across 2,397 listings the average is $38 over MSRP (64% at/below), best $2,944 below. See the national Prius page. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
13
In Stock
+$274
Avg Markup
61.5%
At/Below MSRP
$35,860
Median Price
Price range: $30,913 — $41,355
Dealers in Alabama
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Allen Turner Toyota of Auburn Auburn, AL | 2 | -$494 | 2 |
| Toyota of Dothan Dothan, AL | 2 | $0 | 2 |
| Limbaugh Toyota Birmingham, AL | 1 | $0 | 1 |
| Serra Toyota of Decatur Decatur, AL | 1 | $0 | 1 |
| Hoover Toyota Hoover, AL | 1 | $0 | 1 |
| Toyota West Mobile Mobile, AL | 1 | $0 | 1 |
| Toyota of Montgomery Montgomery, AL | 1 | +$548 | 0 |
| Bill Penney Toyota Huntsville, AL | 4 | +$1,000 | 0 |