Toyota Prius Price in Alabama
As of October 19, 2026, there are 15 Toyota Prius vehicles available at 12 dealerships in Alabama. Expect an average markup of $198 over MSRP in Alabama, though 67% of listings are still at or below sticker price. 10 of 12 dealers are currently pricing below MSRP on average. Prices range from $30,544 to $40,880, with a median of $35,755.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
15
In Stock
+$198
Avg Markup
66.7%
At/Below MSRP
$35,755
Median Price
Price range: $30,544 to $40,880.
Dealers in Alabama
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Bill Penney Toyota of Jasper Jasper, AL | 1 | -$1,418 | 1 |
| Hoover Toyota Hoover, AL | 1 | -$601 | 1 |
| Serra Toyota Birmingham, AL | 1 | $0 | 1 |
| Limbaugh Toyota Birmingham, AL | 1 | $0 | 1 |
| Springhill Toyota Mobile, AL | 1 | $0 | 1 |
| Eastern Shore Toyota Daphne, AL | 1 | $0 | 1 |
| Toyota of Sylacauga Sylacauga, AL | 1 | $0 | 1 |
| Allen Turner Toyota of Auburn Auburn, AL | 1 | $0 | 1 |
| Singing River Toyota Tuscumbia, AL | 1 | $0 | 1 |
| Toyota of Dothan Dothan, AL | 1 | $0 | 1 |
| Toyota of Montgomery Montgomery, AL | 2 | +$995 | 0 |
| Bill Penney Toyota Huntsville, AL | 3 | +$1,000 | 0 |