Toyota Prius Price in New Mexico
As of October 19, 2026, there are 19 Toyota Prius vehicles available at 8 dealerships in New Mexico. New Mexico dealers are pricing competitively — the average selling price is $66 below MSRP, with 84% of inventory at or under sticker. 7 of 8 dealers are currently pricing below MSRP on average. Prices range from $29,946 to $40,616, with a median of $34,661.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
19
In Stock
-$66
Avg Markup
84.2%
At/Below MSRP
$34,661
Median Price
Price range: $29,946 to $40,616.
Dealers in New Mexico
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Roswell Toyota Roswell, NM | 1 | -$818 | 1 |
| Webb Toyota Farmington, NM | 1 | -$735 | 1 |
| Casa Toyota Alamogordo, NM | 2 | -$151 | 2 |
| Toyota of Santa Fe Santa Fe, NM | 4 | -$25 | 3 |
| Hatch Toyota Stateline Silver City, NM | 2 | $0 | 2 |
| Viva Toyota of Las Cruces Las Cruces, NM | 2 | $0 | 2 |
| Group 1 Toyota Albuquerque Albuquerque, NM | 2 | $0 | 2 |
| Larry H. Miller American Toyota Albuquerque Albuquerque, NM | 5 | +$140 | 3 |