Toyota Prius Price in Kentucky
As of September 4, 2026, there are 33 Toyota Prius vehicles available at 17 dealerships in Kentucky. Kentucky dealers are pricing competitively — the average selling price is $24 below MSRP, with 79% of inventory at or under sticker. 12 of 17 dealers are currently pricing below MSRP on average. Prices range from $30,404 to $42,303, with a median of $35,778.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
33
In Stock
-$24
Avg Markup
78.8%
At/Below MSRP
$35,778
Median Price
Price range: $30,404 — $42,303
Dealers in Kentucky
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Don Moore Toyota Owensboro, KY | 1 | -$1,536 | 1 |
| Frankfort Toyota Frankfort, KY | 1 | -$1,408 | 1 |
| Toyota of Murray Murray, KY | 1 | -$1,076 | 1 |
| Toyota of Somerset Somerset, KY | 2 | $0 | 2 |
| Kerry Toyota Florence, KY | 2 | $0 | 2 |
| Oxmoor Toyota Louisville, KY | 6 | $0 | 6 |
| Marshall Dry Ridge Toyota Dry Ridge, KY | 2 | $0 | 2 |
| Swope Toyota Elizabethtown, KY | 1 | $0 | 1 |
| Toyota of Louisville Louisville, KY | 5 | $0 | 5 |
| Toyota of Hopkinsville Hopkinsville, KY | 1 | $0 | 1 |
| Mann Toyota Prestonsburg, KY | 1 | $0 | 1 |
| Toyota of Ashland Ashland, KY | 3 | $0 | 3 |
| Toyota South Richmond, KY | 1 | +$199 | 0 |
| Coad Toyota Paducah Paducah, KY | 1 | +$247 | 0 |
| Toyota of Bowling Green Bowling Green, KY | 2 | +$399 | 0 |
| Toyota on Nicholasville Nicholasville, KY | 2 | +$549 | 0 |
| Toyota of Madisonville Madisonville, KY | 1 | +$897 | 0 |