Toyota Prius Price in New York
As of September 6, 2026, there are 94 Toyota Prius vehicles available at 46 dealerships in New York. Expect an average markup of $61 over MSRP in New York, though 52% of listings are still at or below sticker price. 27 of 46 dealers are currently pricing below MSRP on average. Prices range from $30,906 to $42,045, with a median of $36,874.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
94
In Stock
+$61
Avg Markup
52.1%
At/Below MSRP
$36,874
Median Price
Price range: $30,906 — $42,045
Dealers in New York
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Maguire Toyota of Grand Island Grand Island, NY | 1 | -$1,876 | 1 |
| Hoselton Toyota East Rochester, NY | 4 | -$395 | 4 |
| Bob Johnson Toyota Rochester, NY | 4 | -$350 | 4 |
| DCH Wappingers Falls Toyota Wappingers Falls, NY | 4 | -$238 | 4 |
| Gault Toyota Endicott, NY | 2 | $0 | 2 |
| Romano Toyota East Syracuse, NY | 2 | $0 | 2 |
| New Country Toyota of Saratoga Springs Saratoga Springs, NY | 1 | $0 | 1 |
| Waite Toyota Watertown, NY | 2 | $0 | 2 |
| Kinderhook Toyota Hudson, NY | 2 | $0 | 2 |
| T J Toyota Potsdam, NY | 1 | $0 | 1 |
| Empire Toyota Oneonta, NY | 1 | $0 | 1 |
| New Country Toyota of Clifton Park Mechanicville, NY | 1 | $0 | 1 |
| Steet Toyota Yorkville, NY | 1 | $0 | 1 |
| West Herr Toyota of Orchard Park Orchard Park, NY | 6 | $0 | 6 |
| City World Toyota Bronx, NY | 1 | $0 | 1 |
| Basil Toyota Lockport, NY | 1 | $0 | 1 |
| Atlantic Toyota West Islip, NY | 1 | $0 | 1 |
| Toyota of Batavia Batavia, NY | 1 | $0 | 1 |
| Advantage Toyota Valley Stream, NY | 1 | $0 | 1 |
| West Herr Toyota of Williamsville Williamsville, NY | 2 | $0 | 2 |
| Maguire Toyota Ithaca, NY | 2 | $0 | 2 |
| Empire Toyota of Huntington Huntington Station, NY | 1 | $0 | 1 |
| Fox Toyota Auburn, NY | 2 | $0 | 2 |
| Romeo Toyota of Glens Falls Glens Falls, NY | 1 | $0 | 1 |
| West Herr Toyota of Canandaigua Canandaigua, NY | 2 | $0 | 2 |
| West Herr Toyota of Rochester Rochester, NY | 1 | $0 | 1 |
| Nye Toyota Oneida, NY | 1 | $0 | 1 |
| Williams Toyota of Binghamton Binghamton, NY | 1 | +$175 | 0 |
| Sunrise Toyota Oakdale, NY | 4 | +$175 | 0 |
| Johnstons Toyota New Hampton, NY | 1 | +$175 | 0 |
| Burdick Toyota Cicero, NY | 2 | +$175 | 0 |
| Della Toyota Plattsburgh, NY | 1 | +$175 | 0 |
| Hillside Toyota Jamaica, NY | 2 | +$175 | 0 |
| Smithtown Toyota Smithtown, NY | 1 | +$175 | 0 |
| Curry Toyota Cortlandt Manor, NY | 9 | +$175 | 0 |
| Toyota City Mamaroneck, NY | 4 | +$175 | 0 |
| Westchester Toyota Yonkers, NY | 1 | +$175 | 0 |
| Williams Toyota of Elmira Elmira, NY | 1 | +$175 | 0 |
| Millennium Toyota Hempstead, NY | 2 | +$175 | 0 |
| Prestige Toyota Kingston, NY | 2 | +$175 | 0 |
| Lia Toyota of Rockland Blauvelt, NY | 5 | +$175 | 0 |
| Sunrise Toyota North Middle Island, NY | 1 | +$175 | 0 |
| Toyota of Manhattan New York, NY | 4 | +$274 | 0 |
| Riverhead Toyota Riverhead, NY | 1 | +$502 | 0 |
| Toyota of Bay Ridge Brooklyn Brooklyn, NY | 2 | +$964 | 0 |
| New Rochelle Toyota New Rochelle, NY | 1 | +$1,516 | 0 |