Toyota Prius Price in New York
As of October 22, 2026, there are 156 Toyota Prius vehicles available at 59 dealerships in New York. Expect an average markup of $43 over MSRP in New York, though 48% of listings are still at or below sticker price. 32 of 59 dealers are currently pricing below MSRP on average. Prices range from $30,603 to $42,768, with a median of $37,699.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
156
In Stock
+$43
Avg Markup
48.1%
At/Below MSRP
$37,699
Median Price
Price range: $30,603 to $42,768.
Dealers in New York
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Maguire Toyota of Grand Island Grand Island, NY | 1 | -$1,875 | 1 |
| Johnstons Toyota New Hampton, NY | 1 | -$1,737 | 1 |
| Nye Toyota Oneida, NY | 2 | -$1,078 | 2 |
| Rivera Toyota of Mt. Kisco Mt. Kisco, NY | 4 | -$556 | 4 |
| Empire Toyota Oneonta, NY | 2 | -$500 | 2 |
| Bob Johnson Toyota Rochester, NY | 3 | -$408 | 3 |
| Burdick Toyota Cicero, NY | 2 | -$325 | 1 |
| Hoselton Toyota East Rochester, NY | 4 | -$270 | 1 |
| DCH Wappingers Falls Toyota Wappingers Falls, NY | 6 | -$150 | 6 |
| Toyota of Massapequa Seaford, NY | 6 | -$42 | 6 |
| West Herr Toyota of Williamsville Williamsville, NY | 6 | $0 | 6 |
| Romano Toyota East Syracuse, NY | 5 | $0 | 5 |
| Maguire Toyota Ithaca, NY | 4 | $0 | 4 |
| West Herr Toyota of Canandaigua Canandaigua, NY | 3 | $0 | 3 |
| Steet Toyota Yorkville, NY | 3 | $0 | 3 |
| Romeo Toyota of Glens Falls Glens Falls, NY | 2 | $0 | 2 |
| Star Toyota of Bayside Bayside, NY | 2 | $0 | 2 |
| Kinderhook Toyota Hudson, NY | 2 | $0 | 2 |
| Empire Toyota of Huntington Huntington Station, NY | 2 | $0 | 2 |
| Fox Toyota Auburn, NY | 2 | $0 | 2 |
| Atlantic Toyota West Islip, NY | 1 | $0 | 1 |
| Waite Toyota Watertown, NY | 1 | $0 | 1 |
| T J Toyota Potsdam, NY | 1 | $0 | 1 |
| Gault Toyota Endicott, NY | 1 | $0 | 1 |
| New Country Toyota of Saratoga Springs Saratoga Springs, NY | 1 | $0 | 1 |
| New Country Toyota of Clifton Park Mechanicville, NY | 1 | $0 | 1 |
| Plaza Toyota Brooklyn, NY | 1 | $0 | 1 |
| City World Toyota Bronx, NY | 1 | $0 | 1 |
| Basil Toyota Lockport, NY | 1 | $0 | 1 |
| Toyota of Batavia Batavia, NY | 1 | $0 | 1 |
| Advantage Toyota Valley Stream, NY | 1 | $0 | 1 |
| Island Toyota Staten Island, NY | 1 | $0 | 1 |
| West Herr Toyota of Orchard Park Orchard Park, NY | 6 | +$29 | 5 |
| Curry Toyota Cortlandt Manor, NY | 8 | +$175 | 0 |
| Northway Toyota Latham, NY | 8 | +$175 | 0 |
| Lia Toyota of Rockland Blauvelt, NY | 8 | +$175 | 0 |
| Toyota City Mamaroneck, NY | 8 | +$175 | 0 |
| Sunrise Toyota Oakdale, NY | 3 | +$175 | 0 |
| Hillside Toyota Jamaica, NY | 3 | +$175 | 0 |
| Prestige Toyota Kingston, NY | 3 | +$175 | 0 |
| Williams Toyota of Elmira Elmira, NY | 2 | +$175 | 0 |
| Westchester Toyota Yonkers, NY | 2 | +$175 | 0 |
| Millennium Toyota Hempstead, NY | 2 | +$175 | 0 |
| Smithtown Toyota Smithtown, NY | 2 | +$175 | 0 |
| West Herr Toyota of Rochester Rochester, NY | 2 | +$175 | 0 |
| Interstate Toyota Airmont, NY | 2 | +$175 | 0 |
| Westbury Toyota Westbury, NY | 2 | +$175 | 0 |
| Sunrise Toyota North Middle Island, NY | 1 | +$175 | 0 |
| Lia Toyota of Colonie Schenectady, NY | 1 | +$175 | 0 |
| Williams Toyota of Binghamton Binghamton, NY | 1 | +$175 | 0 |
| Della Toyota Plattsburgh, NY | 1 | +$175 | 0 |
| Fordham Toyota Bronx, NY | 1 | +$175 | 0 |
| Northtown Toyota Amherst, NY | 2 | +$264 | 0 |
| Toyota of Manhattan New York, NY | 4 | +$274 | 0 |
| Penn Toyota Greenvale, NY | 2 | +$477 | 0 |
| Toyota of Bay Ridge Brooklyn Brooklyn, NY | 4 | +$569 | 0 |
| Luv Toyota Lakewood, NY | 1 | +$674 | 0 |
| New Rochelle Toyota New Rochelle, NY | 2 | +$846 | 0 |
| Queensboro Toyota Woodside, NY | 1 | +$1,857 | 0 |