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Toyota Prius Price in North Carolina

As of October 14, 2026, there are 36 Toyota Prius vehicles available at 25 dealerships in North Carolina. Expect an average markup of $251 over MSRP in North Carolina, though 75% of listings are still at or below sticker price. 20 of 25 dealers are currently pricing below MSRP on average. Prices range from $30,623 to $41,220, with a median of $35,281.

These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.

36

In Stock

+$251

Avg Markup

75.0%

At/Below MSRP

$35,281

Median Price

Price range: $30,623 to $41,220.

Dealers in North Carolina

DealerCountAvg MarkupBelow MSRP
Mount Airy Toyota

Mount Airy, NC

1-$1,4131
Hendrick Toyota Apex

Apex, NC

3$03
Hendrick Toyota Wilmington

Wilmington, NC

2$02
Leith Toyota

Raleigh, NC

2$02
Scott Clark Toyota

Matthews, NC

2$02
Fred Anderson Toyota

Raleigh, NC

2$02
Toyota of North Charlotte

Huntersville, NC

2$02
Pinehurst Toyota

Southern Pines, NC

1$01
Hubert Vester Toyota of Wilson

Wilson, NC

1$01
Toyota of Gastonia

Gastonia, NC

1$01
Toyota of Goldsboro

Goldsboro, NC

1$01
Stevenson-Hendrick Toyota Jacksonville

Jacksonville, NC

1$01
Peterson Toyota

Lumberton, NC

1$01
Rick Hendrick Toyota

Fayetteville, NC

1$01
Hendrick Toyota Concord

Concord, NC

1$01
Modern Toyota

Winston-Salem, NC

1$01
Bryan Easler Toyota

Hendersonville, NC

1$01
Greenville Toyota

Greenville, NC

1$01
Modern Toyota of Asheboro

Asheboro, NC

1$01
Fred Anderson Toyota of Asheville

Asheville, NC

1$01
Cox Toyota

Burlington, NC

2+$3880
Mike Johnson's Hickory Toyota

Hickory, NC

3+$8990
Mark Jacobson Toyota

Durham, NC

2+$1,3970
Toyota of Greensboro

Greensboro, NC

1+$1,7290
Town & Country Toyota

Charlotte, NC

1+$2,4580