Toyota Prius Price in Iowa
As of October 19, 2026, there are 40 Toyota Prius vehicles available at 16 dealerships in Iowa. Iowa dealers are pricing competitively — the average selling price is $96 below MSRP, with 55% of inventory at or under sticker. 9 of 16 dealers are currently pricing below MSRP on average. Prices range from $30,265 to $41,597, with a median of $36,153.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
40
In Stock
-$96
Avg Markup
55.0%
At/Below MSRP
$36,153
Median Price
Price range: $30,265 to $41,597.
Dealers in Iowa
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Okoboji Toyota Spirit Lake, IA | 2 | -$1,423 | 2 |
| Deery Brothers Toyota West Burlington, IA | 2 | -$958 | 2 |
| Gregg Young Toyota Ottumwa Ottumwa, IA | 3 | -$461 | 1 |
| McGrath Toyota of Iowa City Iowa City, IA | 7 | $0 | 7 |
| Fort Dodge Ford, Lincoln, Toyota Fort Dodge, IA | 2 | $0 | 2 |
| Cedar Rapids Toyota, Inc. Hiawatha, IA | 2 | $0 | 2 |
| Hosmer Toyota Mason City, IA | 2 | $0 | 2 |
| Rick Collins Toyota Sioux City, IA | 1 | $0 | 1 |
| Motor Inn Toyota of Carroll Carroll, IA | 1 | $0 | 1 |
| Smart Toyota of Quad Cities Davenport, IA | 3 | +$13 | 1 |
| Dan Deery Toyota Cedar Falls, IA | 4 | +$68 | 1 |
| Toyota of Muscatine Muscatine, IA | 4 | +$180 | 0 |
| Wilson Toyota Ames, IA | 3 | +$180 | 0 |
| Toyota of Des Moines Grimes, IA | 2 | +$180 | 0 |
| Billion Toyota of Clinton Clinton, IA | 1 | +$180 | 0 |
| Anderson-Weber Toyota Dubuque, IA | 1 | +$180 | 0 |