Toyota Prius Price in Colorado
As of October 19, 2026, there are 40 Toyota Prius vehicles available at 16 dealerships in Colorado. Expect an average markup of $177 over MSRP in Colorado, though 60% of listings are still at or below sticker price. 10 of 16 dealers are currently pricing below MSRP on average. Prices range from $30,215 to $45,965, with a median of $34,835.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
40
In Stock
+$177
Avg Markup
60.0%
At/Below MSRP
$34,835
Median Price
Price range: $30,215 to $45,965.
Dealers in Colorado
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Durango Toyota Durango, CO | 1 | -$1,501 | 1 |
| McDonald Toyota Greeley, CO | 1 | -$1,177 | 1 |
| Mountain States Toyota Denver, CO | 3 | -$1,048 | 3 |
| Corwin Toyota Boulder Boulder, CO | 4 | -$866 | 4 |
| Pueblo Toyota Pueblo, CO | 2 | -$208 | 1 |
| Pedersen Toyota, Ltd. Ft Collins, CO | 4 | $0 | 4 |
| Corwin Toyota Colorado Springs Colorado Springs, CO | 4 | $0 | 4 |
| Turner Toyota, Inc. Montrose, CO | 3 | $0 | 3 |
| Western Slope Toyota Grand Junction, CO | 1 | $0 | 1 |
| Toyota of Colorado Springs Colorado Springs, CO | 1 | $0 | 1 |
| Bighorn Toyota Glenwood Springs, CO | 2 | +$452 | 0 |
| Stapp Interstate Toyota, Inc. Frederick, CO | 1 | +$695 | 0 |
| AutoNation Toyota Arapahoe Centennial, CO | 5 | +$799 | 0 |
| Groove Toyota Englewood, CO | 4 | +$799 | 0 |
| Stevinson Toyota East Aurora, CO | 1 | +$799 | 0 |
| Stevinson Toyota West Lakewood, CO | 3 | +$2,397 | 1 |