Toyota Prius Price in Colorado
As of September 4, 2026, there are 17 Toyota Prius vehicles available at 13 dealerships in Colorado. Expect an average markup of $101 over MSRP in Colorado, though 71% of listings are still at or below sticker price. 10 of 13 dealers are currently pricing below MSRP on average. Prices range from $30,324 to $41,693, with a median of $36,973.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
17
In Stock
+$101
Avg Markup
70.6%
At/Below MSRP
$36,973
Median Price
Price range: $30,324 — $41,693
Dealers in Colorado
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Durango Toyota Durango, CO | 1 | -$1,445 | 1 |
| Pueblo Toyota Pueblo, CO | 2 | -$407 | 1 |
| Turner Toyota, Inc. Montrose, CO | 1 | $0 | 1 |
| Western Slope Toyota Grand Junction, CO | 1 | $0 | 1 |
| Pedersen Toyota, Ltd. Ft Collins, CO | 1 | $0 | 1 |
| Stevinson Toyota West Lakewood, CO | 1 | $0 | 1 |
| Bighorn Toyota Glenwood Springs, CO | 1 | $0 | 1 |
| Corwin Toyota Boulder Boulder, CO | 2 | $0 | 2 |
| McDonald Toyota of Fort Morgan Fort Morgan, CO | 1 | $0 | 1 |
| Stevinson Toyota East Aurora, CO | 2 | $0 | 2 |
| Stapp Interstate Toyota, Inc. Frederick, CO | 1 | +$695 | 0 |
| AutoNation Toyota Arapahoe Centennial, CO | 2 | +$799 | 0 |
| Corwin Toyota Colorado Springs Colorado Springs, CO | 1 | +$1,690 | 0 |