Toyota Prius Price in Wisconsin
As of October 22, 2026, there are 72 Toyota Prius vehicles available at 22 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $712 below MSRP, with 78% of inventory at or under sticker. 16 of 22 dealers are currently pricing below MSRP on average. Prices range from $29,738 to $41,151, with a median of $36,719.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
72
In Stock
-$712
Avg Markup
77.8%
At/Below MSRP
$36,719
Median Price
Price range: $29,738 to $41,151.
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Smart Motors Toyota Madison, WI | 13 | -$2,215 | 13 |
| Hesser Toyota Janesville, WI | 3 | -$1,826 | 3 |
| Rhinelander Toyota Rhinelander, WI | 1 | -$1,729 | 1 |
| Kenosha Toyota Kenosha, WI | 6 | -$1,557 | 6 |
| Markquart Toyota Chippewa Falls, WI | 4 | -$1,433 | 4 |
| East Madison Toyota Madison, WI | 3 | -$657 | 2 |
| Dahl Toyota Sheboygan Sheboygan, WI | 2 | -$634 | 2 |
| LeadCar Toyota Wausau Wausau, WI | 1 | -$379 | 1 |
| Bergstrom Toyota Oshkosh, WI | 3 | -$351 | 3 |
| Heiser Toyota Milwaukee, WI | 4 | $0 | 4 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 3 | $0 | 3 |
| Le Mieux & Son Toyota Green Bay, WI | 3 | $0 | 3 |
| Serra Toyota Milwaukee, WI | 3 | $0 | 3 |
| Toyota of Brookfield Brookfield, WI | 2 | $0 | 2 |
| Marthaler Toyota of Ashland Ashland, WI | 2 | $0 | 2 |
| Mark Toyota of Plover Plover, WI | 1 | $0 | 1 |
| Kari Toyota Superior, WI | 3 | +$116 | 2 |
| Wilde Toyota West Allis, WI | 7 | +$131 | 1 |
| Kolosso Toyota Appleton, WI | 3 | +$299 | 0 |
| LeadCar Toyota La Crosse La Crosse, WI | 1 | +$299 | 0 |
| Umansky Toyota Glendale, WI | 3 | +$499 | 0 |
| Russ Darrow Toyota West Bend, WI | 1 | +$499 | 0 |