Toyota Prius Price in Wisconsin
As of September 6, 2026, there are 67 Toyota Prius vehicles available at 19 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $280 below MSRP, with 87% of inventory at or under sticker. 16 of 19 dealers are currently pricing below MSRP on average. Prices range from $29,738 to $41,708, with a median of $36,891.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
67
In Stock
-$280
Avg Markup
86.6%
At/Below MSRP
$36,891
Median Price
Price range: $29,738 — $41,708
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Smart Motors Toyota Madison, WI | 4 | -$2,222 | 4 |
| Rhinelander Toyota Rhinelander, WI | 1 | -$2,188 | 1 |
| Hesser Toyota Janesville, WI | 2 | -$1,747 | 2 |
| Bergstrom Toyota Oshkosh, WI | 3 | -$1,037 | 3 |
| Serra Toyota Milwaukee, WI | 2 | -$1,009 | 2 |
| Kenosha Toyota Kenosha, WI | 8 | -$360 | 8 |
| Dahl Toyota Sheboygan Sheboygan, WI | 2 | -$1 | 2 |
| Marthaler Toyota of Ashland Ashland, WI | 4 | $0 | 4 |
| Wilde Toyota West Allis, WI | 4 | $0 | 4 |
| Le Mieux & Son Toyota Green Bay, WI | 5 | $0 | 5 |
| Kari Toyota Superior, WI | 5 | $0 | 5 |
| Markquart Toyota Chippewa Falls, WI | 6 | $0 | 6 |
| Heiser Toyota Milwaukee, WI | 6 | $0 | 6 |
| Mark Toyota of Plover Plover, WI | 1 | $0 | 1 |
| Toyota of Brookfield Brookfield, WI | 3 | $0 | 3 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 2 | $0 | 2 |
| LeadCar Toyota La Crosse La Crosse, WI | 1 | +$299 | 0 |
| Kolosso Toyota Appleton, WI | 3 | +$299 | 0 |
| Umansky Toyota Glendale, WI | 5 | +$528 | 0 |