Toyota Prius Price in Utah
As of September 4, 2026, there are 9 Toyota Prius vehicles available at 6 dealerships in Utah. Utah dealers are pricing competitively — the average selling price is $162 below MSRP, with 89% of inventory at or under sticker. 5 of 6 dealers are currently pricing below MSRP on average. Prices range from $30,473 to $40,062, with a median of $34,688.
Only 9 Prius listings in Utah right now — too small a sample to read the average as the market. Nationally, across 2,397 listings the average is $38 over MSRP (64% at/below), best $2,944 below. See the national Prius page. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
9
In Stock
-$162
Avg Markup
88.9%
At/Below MSRP
$34,688
Median Price
Price range: $30,473 — $40,062
Dealers in Utah
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Orem Toyota Orem, UT | 2 | -$980 | 2 |
| Tony Divino Toyota Riverdale, UT | 1 | $0 | 1 |
| Mark Miller Toyota Salt Lake City, UT | 2 | $0 | 2 |
| Performance Toyota Bountiful Bountiful, UT | 1 | $0 | 1 |
| Larry H. Miller Toyota Murray Murray, UT | 1 | $0 | 1 |
| Stephen Wade Toyota St. George, UT | 2 | +$249 | 1 |