Toyota Prius Price in Massachusetts
As of October 21, 2026, there are 98 Toyota Prius vehicles available at 34 dealerships in Massachusetts. Massachusetts dealers are pricing competitively — the average selling price is $102 below MSRP, with 60% of inventory at or under sticker. 20 of 34 dealers are currently pricing below MSRP on average. Prices range from $30,363 to $42,182, with a median of $36,079.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
98
In Stock
-$102
Avg Markup
60.2%
At/Below MSRP
$36,079
Median Price
Price range: $30,363 to $42,182.
Dealers in Massachusetts
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Westboro Toyota, Inc. Westborough, MA | 1 | -$1,573 | 1 |
| Jaffarian Toyota Haverhill, MA | 1 | -$1,500 | 1 |
| Toyota of Greenfield Greenfield, MA | 2 | -$1,085 | 2 |
| Balise Toyota West Springfield, MA | 2 | -$1,000 | 2 |
| Woburn Toyota Woburn, MA | 10 | -$992 | 10 |
| Lexington Toyota Lexington, MA | 2 | -$779 | 1 |
| Tasca Toyota Boston Dorchester, MA | 1 | -$500 | 1 |
| Toyota of Wellesley Wellesley, MA | 6 | -$499 | 6 |
| Nucar Toyota of North Attleboro North Attleboro, MA | 4 | -$488 | 4 |
| Bernardi Toyota Framingham, MA | 5 | -$464 | 5 |
| Route 44 Toyota Raynham, MA | 5 | -$268 | 2 |
| Harr Toyota Worcester, MA | 3 | -$81 | 1 |
| Ira Toyota Danvers, MA | 6 | $0 | 6 |
| Koch Route 2 Toyota Lancaster, MA | 3 | $0 | 3 |
| McGee Toyota Hanover, MA | 2 | $0 | 2 |
| K-M Toyota North Adams, MA | 1 | $0 | 1 |
| Imperial Toyota Milford, MA | 1 | $0 | 1 |
| Ira Toyota of Orleans Orleans, MA | 1 | $0 | 1 |
| AutoFair Toyota of Tewksbury Tewksbury, MA | 1 | $0 | 1 |
| Sullivan Brothers Toyota Kingston, MA | 1 | $0 | 1 |
| Nucar Toyota of Norwood Norwood, MA | 1 | +$125 | 0 |
| Ira Toyota of Hyannis Hyannis, MA | 3 | +$164 | 2 |
| Acton Toyota of Littleton Littleton, MA | 8 | +$186 | 5 |
| Bristol Toyota, Inc. Swansea, MA | 3 | +$399 | 0 |
| Atlantic Toyota Lynn, MA | 4 | +$495 | 0 |
| Tufankjian Toyota of Braintree Braintree, MA | 3 | +$499 | 0 |
| Herb Chambers Toyota Boston Medford, MA | 2 | +$499 | 0 |
| Herb Chambers Toyota Auburn Auburn, MA | 1 | +$499 | 0 |
| Copeland Toyota Brockton, MA | 1 | +$595 | 0 |
| Toyota of Dartmouth North Dartmouth, MA | 3 | +$603 | 0 |
| Toyota of Watertown Watertown, MA | 2 | +$604 | 0 |
| Parkway Toyota of Boston Boston, MA | 3 | +$649 | 0 |
| Lia Toyota of Northampton Northampton, MA | 5 | +$704 | 0 |
| Lia Toyota Wilbraham, MA | 1 | +$704 | 0 |