Toyota Prius Price in Massachusetts
As of September 6, 2026, there are 96 Toyota Prius vehicles available at 30 dealerships in Massachusetts. Expect an average markup of $61 over MSRP in Massachusetts, though 69% of listings are still at or below sticker price. 20 of 30 dealers are currently pricing below MSRP on average. Prices range from $30,494 to $42,182, with a median of $36,253.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
96
In Stock
+$61
Avg Markup
68.8%
At/Below MSRP
$36,253
Median Price
Price range: $30,494 — $42,182
Dealers in Massachusetts
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Westboro Toyota, Inc. Westborough, MA | 3 | -$1,726 | 3 |
| Jaffarian Toyota Haverhill, MA | 2 | -$1,045 | 2 |
| AutoFair Toyota of Tewksbury Tewksbury, MA | 4 | -$493 | 4 |
| Haddad Toyota Pittsfield, MA | 2 | $0 | 2 |
| McGee Toyota Hanover, MA | 1 | $0 | 1 |
| Woburn Toyota Woburn, MA | 11 | $0 | 11 |
| Tasca Toyota Boston Dorchester, MA | 1 | $0 | 1 |
| Bernardi Toyota Framingham, MA | 6 | $0 | 6 |
| Toyota of Wellesley Wellesley, MA | 6 | $0 | 6 |
| Imperial Toyota Milford, MA | 1 | $0 | 1 |
| K-M Toyota North Adams, MA | 1 | $0 | 1 |
| Balise Toyota West Springfield, MA | 2 | $0 | 2 |
| Acton Toyota of Littleton Littleton, MA | 8 | $0 | 8 |
| Koch Route 2 Toyota Lancaster, MA | 3 | $0 | 3 |
| Ira Toyota Danvers, MA | 4 | $0 | 4 |
| Parkway Toyota of Boston Boston, MA | 2 | $0 | 2 |
| Ira Toyota of Orleans Orleans, MA | 2 | $0 | 2 |
| Ira Toyota of Hyannis Hyannis, MA | 2 | $0 | 2 |
| Nucar Toyota of Norwood Norwood, MA | 1 | $0 | 1 |
| Nucar Toyota of North Attleboro North Attleboro, MA | 4 | $0 | 4 |
| Falmouth Toyota Bourne, MA | 1 | +$195 | 0 |
| Route 44 Toyota Raynham, MA | 4 | +$220 | 0 |
| Lexington Toyota Lexington, MA | 3 | +$385 | 0 |
| Bristol Toyota, Inc. Swansea, MA | 4 | +$399 | 0 |
| Atlantic Toyota Lynn, MA | 3 | +$495 | 0 |
| Tufankjian Toyota of Braintree Braintree, MA | 2 | +$499 | 0 |
| Toyota of Dartmouth North Dartmouth, MA | 2 | +$603 | 0 |
| Copeland Toyota Brockton, MA | 3 | +$650 | 0 |
| Lia Toyota Wilbraham, MA | 2 | +$704 | 0 |
| Lia Toyota of Northampton Northampton, MA | 6 | +$704 | 0 |