Deal Sheet: 2026 Ranger LARIAT

Bill Knight Ford of Stillwater · Stillwater, OK · VIN: 1FTER4KP2TLE13926

Negotiation Guide

Opening Offer

$51,350

Fair Price

$52,850

Walk Away Above

$54,152

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,910

Est. Invoice$51,573

Holdback (est.)$1,664

MSRP (Sticker)$55,455

Asking Price$53,955

Markup-$1,500

Est. Dealer Margin on This Car$4,046

Percentile17% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory199 vehicles

Avg Markup (All Models)-$1,653

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,550

Price History

Jul 9, 2026$55,455 → $52,955(-$2,500)

Aug 6, 2026$52,955 → $53,955(+$1,000)

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