Deal Sheet: 2026 Ranger LARIAT

Pettus Ford DeSoto, Inc. · De Soto, MO · VIN: 1FTER4KH7TLE38944

Negotiation Guide

Opening Offer

$49,007

Fair Price

$50,507

Walk Away Above

$51,701

• Recent buyers paid ~$2,388 below MSRP

Price Breakdown

Est. Dealer Cost$47,606

Est. Invoice$49,192

Holdback (est.)$1,587

MSRP (Sticker)$52,895

Asking Price$51,395

Markup-$1,500

Est. Dealer Margin on This Car$3,790

Percentile17% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold832

Avg Markup-$2,388

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory68 vehicles

Avg Markup (All Models)-$2,449

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,446

Cheaper Ranger LARIAT Inventory

DeYarman Ford IndianolaIndianola, IA

-$1,500$54,0900d

Laird Noller Automotive, Inc.Lawrence, KS

-$1,500$48,9350d

Bommarito FordHazelwood, MO

-$1,500$53,3150d

Dewey FordAnkeny, IA

-$1,500$51,6100d

Sam Scism Motors, Inc.Farmington, MO

-$1,500$54,8650d

Hutcheson Ford Sales, Inc.Saint James, MO

-$1,500$49,7000d

Two Rivers Ford, Inc.Mount Juliet, TN

-$1,500$49,2800d

Jenkins & Wynne FordClarksville, TN

-$1,500$54,2500d

Chris Auffenberg FordWashington, MO

-$1,500$49,5800d

Laird Noller Ford, Inc.Topeka, KS

-$1,500$48,8050d