Negotiation Guide
Opening Offer
$49,222
Fair Price
$50,722
Walk Away Above
$51,916
- • Recent buyers paid ~$2,388 below MSRP
Price Breakdown
Est. Dealer Cost$47,799
Est. Invoice$49,392
Holdback (est.)$1,593
MSRP (Sticker)$53,110
Asking Price$51,610
Markup-$1,500
Est. Dealer Margin on This Car$3,811
Percentile17% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold832
Avg Markup-$2,388
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory172 vehicles
Avg Markup (All Models)-$2,480
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,844
Cheaper Ranger LARIAT Inventory
DeYarman Ford IndianolaIndianola, IA
-$1,500$54,0900d
Laird Noller Automotive, Inc.Lawrence, KS
-$1,500$48,9350d
Bommarito FordHazelwood, MO
-$1,500$53,3150d
Sam Scism Motors, Inc.Farmington, MO
-$1,500$54,8650d
Hutcheson Ford Sales, Inc.Saint James, MO
-$1,500$49,7000d
Two Rivers Ford, Inc.Mount Juliet, TN
-$1,500$49,2800d
Jenkins & Wynne FordClarksville, TN
-$1,500$54,2500d
Chris Auffenberg FordWashington, MO
-$1,500$49,5800d
Pettus Ford DeSoto, Inc.De Soto, MO
-$1,500$51,3950d
Laird Noller Ford, Inc.Topeka, KS
-$1,500$48,8050d