Deal Sheet: 2026 Ranger LARIAT

Laird Noller Automotive, Inc. · Lawrence, KS · VIN: 1FTER4KHXTLE42244

Negotiation Guide

Opening Offer

$46,547

Fair Price

$48,047

Walk Away Above

$49,241

• Recent buyers paid ~$2,388 below MSRP

Price Breakdown

Est. Dealer Cost$45,392

Est. Invoice$46,905

Holdback (est.)$1,513

MSRP (Sticker)$50,435

Asking Price$48,935

Markup-$1,500

Est. Dealer Margin on This Car$3,544

Percentile17% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold832

Avg Markup-$2,388

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$2,221

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,902

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