Deal Sheet: 2026 Ranger LARIAT

Jenkins & Wynne Ford · Clarksville, TN · VIN: 1FTER4KP2TLE39491

Negotiation Guide

Opening Offer

$51,862

Fair Price

$53,362

Walk Away Above

$54,556

• Recent buyers paid ~$2,388 below MSRP

Price Breakdown

Est. Dealer Cost$50,175

Est. Invoice$51,848

Holdback (est.)$1,673

MSRP (Sticker)$55,750

Asking Price$54,250

Markup-$1,500

Est. Dealer Margin on This Car$4,075

Percentile17% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold832

Avg Markup-$2,388

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory270 vehicles

Avg Markup (All Models)-$204

Avg Markup (Ranger)-$1,500

% Below MSRP76%

Avg Days to Sell31 days

Avg Sold Markup-$1,064

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