Deal Sheet: 2026 Ranger LARIAT

Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 1FTER4KH7TLE42637

Negotiation Guide

Opening Offer

$46,892

Fair Price

$48,392

Walk Away Above

$49,586

• Recent buyers paid ~$2,388 below MSRP

Price Breakdown

Est. Dealer Cost$45,702

Est. Invoice$47,225

Holdback (est.)$1,523

MSRP (Sticker)$50,780

Asking Price$49,280

Markup-$1,500

Est. Dealer Margin on This Car$3,578

Percentile17% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold832

Avg Markup-$2,388

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory310 vehicles

Avg Markup (All Models)-$2,079

Avg Markup (Ranger)-$1,091

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,731

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