Deal Sheet: 2026 Ranger LARIAT

Ramey Ford Princeton · Princeton, WV · VIN: 1FTER4KH5TLE39753

Negotiation Guide

Opening Offer

$47,880

Fair Price

$49,380

Walk Away Above

$50,682

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,787

Est. Invoice$48,346

Holdback (est.)$1,560

MSRP (Sticker)$51,985

Asking Price$50,985

Markup-$1,000

Est. Dealer Margin on This Car$4,199

Percentile99% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory50 vehicles

Avg Markup (All Models)-$1,980

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,058

Price History

Jul 9, 2026$51,985 → $49,985(-$2,000)

Aug 6, 2026$49,985 → $50,985(+$1,000)

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