Toyota RAV4 Markup by State
Average dealer markup over MSRP on the RAV4 in every state, ranked cheapest first across 35,143 active listings. Updated daily.
Active listings
35,143
National avg markup
+$527
Cheapest state
South Carolina
% below MSRP
54.4%
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | South Carolina | 431 | -$20 | $41,860 | 97.4% | View → |
| 2 | Delaware | 45 | $0 | $42,309 | 100% | View → |
| 3 | Missouri | 373 | +$17 | $41,284 | 87.4% | View → |
| 4 | Nebraska | 108 | +$38 | $41,199 | 96.3% | View → |
| 5 | Idaho | 234 | +$50 | $40,864 | 71.8% | View → |
| 6 | Iowa | 175 | +$68 | $41,338 | 75.4% | View → |
| 7 | North Dakota | 53 | +$83 | $41,037 | 73.6% | View → |
| 8 | Indiana | 292 | +$98 | $42,222 | 72.3% | View → |
| 9 | Utah | 138 | +$101 | $42,496 | 77.5% | View → |
| 10 | Montana | 94 | +$105 | $40,703 | 29.8% | View → |
| 11 | Kansas | 150 | +$113 | $41,655 | 80% | View → |
| 12 | West Virginia | 195 | +$114 | $42,309 | 81% | View → |
| 13 | New Hampshire | 248 | +$144 | $42,821 | 74.6% | View → |
| 14 | Alabama | 368 | +$152 | $41,341 | 82.9% | View → |
| 15 | Ohio | 441 | +$154 | $40,947 | 67.3% | View → |
| 16 | Minnesota | 166 | +$163 | $43,307 | 60.8% | View → |
| 17 | Pennsylvania | 1,119 | +$189 | $42,469 | 62.6% | View → |
| 18 | Massachusetts | 1,044 | +$211 | $42,559 | 60.5% | View → |
| 19 | Florida | 2,898 | +$213 | $40,585 | 77.1% | View → |
| 20 | Wisconsin | 234 | +$216 | $42,691 | 61.5% | View → |
| 21 | Rhode Island | 166 | +$218 | $43,044 | 47.6% | View → |
| 22 | Oregon | 777 | +$224 | $40,564 | 80.3% | View → |
| 23 | Maryland | 479 | +$225 | $42,634 | 71.8% | View → |
| 24 | Connecticut | 379 | +$253 | $41,283 | 61.5% | View → |
| 25 | Wyoming | 46 | +$275 | $43,219 | 58.7% | View → |
| 26 | Illinois | 566 | +$289 | $42,398 | 50.4% | View → |
| 27 | Vermont | 188 | +$302 | $42,714 | 42% | View → |
| 28 | Mississippi | 71 | +$317 | $42,044 | 66.2% | View → |
| 29 | Louisiana | 71 | +$323 | $41,466 | 70.4% | View → |
| 30 | Maine | 248 | +$342 | $42,469 | 48.8% | View → |
| 31 | Georgia | 759 | +$351 | $42,651 | 66.4% | View → |
| 32 | Texas | 1,673 | +$351 | $41,465 | 58.3% | View → |
| 33 | Kentucky | 216 | +$396 | $40,911 | 66.7% | View → |
| 34 | Colorado | 267 | +$400 | $42,345 | 56.2% | View → |
| 35 | New Mexico | 196 | +$413 | $42,918 | 63.8% | View → |
| 36 | Virginia | 949 | +$438 | $42,817 | 52.3% | View → |
| 37 | South Dakota | 16 | +$446 | $45,225 | 31.3% | View → |
| 38 | North Carolina | 778 | +$477 | $42,616 | 70.3% | View → |
| 39 | Alaska | 45 | +$535 | $41,816 | 8.9% | View → |
| 40 | Arizona | 708 | +$552 | $41,316 | 44.9% | View → |
| 41 | Washington | 1,108 | +$566 | $40,769 | 39.7% | View → |
| 42 | Arkansas | 86 | +$571 | $41,614 | 40.7% | View → |
| 43 | New York | 1,550 | +$720 | $42,345 | 34.8% | View → |
| 44 | Michigan | 258 | +$729 | $42,299 | 44.6% | View → |
| 45 | New Jersey | 848 | +$912 | $42,355 | 37.3% | View → |
| 46 | Oklahoma | 90 | +$956 | $44,229 | 28.9% | View → |
| 47 | Tennessee | 444 | +$1,046 | $42,975 | 23% | View → |
| 48 | California | 4,559 | +$1,510 | $42,612 | 31.6% | View → |
| 49 | Nevada | 211 | +$2,402 | $44,664 | 3.3% | View → |
The short version
Dealer markup on the RAV4 varies a lot by state. Right now the cheapest state to buy is South Carolina, where the average listing runs -$20 versus MSRP — compared with a national average of +$527. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: RAV4 market overview · cheapest RAV4 listings · dealer markups explained