Toyota RAV4 Markup by State

Average dealer markup over MSRP on the RAV4 in every state, ranked cheapest first across 64,590 active listings. Updated daily.

Active listings

64,590

National avg markup

+$554

Cheapest state

Delaware

% below MSRP

41.5%

Every state, cheapest first

Rank	State	Listings	Avg markup	Median price	% below MSRP
1	Delaware	82	$0	$42,784	100%	View →
2	Nebraska	169	+$8	$42,080	96.4%	View →
3	Oregon	1,229	+$54	$40,769	67.2%	View →
4	Iowa	395	+$74	$41,282	53.2%	View →
5	Indiana	823	+$78	$42,729	65.9%	View →
6	Missouri	674	+$81	$42,077	81.5%	View →
7	North Dakota	96	+$109	$42,914	67.7%	View →
8	West Virginia	350	+$110	$42,309	81.1%	View →
9	Utah	222	+$111	$42,246	75.2%	View →
10	New Hampshire	595	+$119	$42,995	81%	View →
11	Kansas	279	+$139	$42,345	77.1%	View →
12	Wisconsin	689	+$142	$42,708	62.6%	View →
13	South Carolina	682	+$147	$41,485	83.4%	View →
14	Alabama	654	+$219	$40,686	70%	View →
15	Illinois	1,773	+$224	$42,830	38%	View →
16	Ohio	1,192	+$226	$40,733	50.6%	View →
17	Pennsylvania	2,144	+$242	$42,469	54.5%	View →
18	Montana	165	+$243	$42,450	20.6%	View →
19	Rhode Island	298	+$245	$43,306	41.3%	View →
20	Idaho	396	+$249	$41,748	46.5%	View →
21	Massachusetts	1,940	+$259	$42,829	53.8%	View →
22	Mississippi	167	+$261	$42,287	73.1%	View →
23	Maryland	931	+$316	$41,567	60.5%	View →
24	Texas	3,650	+$321	$41,256	55.5%	View →
25	Connecticut	858	+$327	$42,399	57.6%	View →
26	Vermont	394	+$339	$42,729	35.5%	View →
27	Louisiana	158	+$351	$42,029	52.5%	View →
28	Minnesota	537	+$354	$43,058	24.4%	View →
29	Maine	445	+$376	$42,904	40.4%	View →
30	New Mexico	310	+$379	$42,791	66.5%	View →
31	Kentucky	686	+$416	$41,511	58.2%	View →
32	North Carolina	1,324	+$422	$42,223	73.2%	View →
33	South Dakota	55	+$422	$42,505	20%	View →
34	Alaska	90	+$435	$41,637	11.1%	View →
35	Virginia	1,643	+$444	$42,508	47%	View →
36	Washington	1,676	+$470	$41,151	34.7%	View →
37	Wyoming	79	+$477	$43,114	36.7%	View →
38	Florida	4,415	+$481	$40,088	61.3%	View →
39	Colorado	522	+$529	$42,431	40.8%	View →
40	Georgia	1,234	+$536	$41,782	56.3%	View →
41	Arkansas	169	+$536	$43,374	33.7%	View →
42	New York	3,621	+$596	$42,345	29.1%	View →
43	Michigan	774	+$663	$41,560	39.4%	View →
44	Arizona	1,239	+$890	$41,907	11.9%	View →
45	New Jersey	2,120	+$921	$42,439	35.4%	View →
46	Tennessee	1,243	+$1,142	$41,787	12.6%	View →
47	Oklahoma	215	+$1,181	$43,448	27.4%	View →
48	California	8,967	+$1,360	$42,196	5.2%	View →
49	Nevada	428	+$2,263	$43,836	7.5%	View →

The short version

Dealer markup on the RAV4 varies a lot by state. Right now the cheapest state to buy is Delaware, where the average listing runs $0 versus MSRP — compared with a national average of +$554. States shown in green beat the national average.

Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.