Toyota RAV4 Markup by State
Average dealer markup over MSRP on the RAV4 in every state, ranked cheapest first across 31,972 active listings. Updated daily.
Active listings
31,972
National avg markup
+$604
Cheapest state
South Carolina
% below MSRP
50.4%
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | South Carolina | 31 | -$575 | $40,867 | 100% | View → |
| 2 | West Virginia | 165 | -$21 | $42,445 | 92.7% | View → |
| 3 | Delaware | 41 | $0 | $42,309 | 100% | View → |
| 4 | Nebraska | 115 | +$13 | $41,495 | 93.9% | View → |
| 5 | Missouri | 401 | +$17 | $41,080 | 91.8% | View → |
| 6 | Oregon | 724 | +$36 | $40,564 | 84.9% | View → |
| 7 | Idaho | 217 | +$43 | $40,453 | 76.5% | View → |
| 8 | North Dakota | 63 | +$55 | $42,894 | 81% | View → |
| 9 | Utah | 145 | +$76 | $42,528 | 84.8% | View → |
| 10 | Kansas | 180 | +$103 | $42,309 | 82.8% | View → |
| 11 | New Hampshire | 232 | +$105 | $42,661 | 72% | View → |
| 12 | Indiana | 426 | +$111 | $43,159 | 70.9% | View → |
| 13 | Iowa | 164 | +$120 | $40,529 | 54.3% | View → |
| 14 | Wisconsin | 332 | +$129 | $42,422 | 84% | View → |
| 15 | Ohio | 335 | +$157 | $40,538 | 66.9% | View → |
| 16 | Massachusetts | 866 | +$180 | $41,027 | 67.9% | View → |
| 17 | Minnesota | 270 | +$209 | $42,553 | 52.2% | View → |
| 18 | Connecticut | 404 | +$212 | $41,238 | 66.3% | View → |
| 19 | Pennsylvania | 976 | +$221 | $42,622 | 55.7% | View → |
| 20 | Montana | 83 | +$230 | $40,786 | 30.1% | View → |
| 21 | Rhode Island | 151 | +$231 | $42,784 | 45% | View → |
| 22 | Maryland | 461 | +$239 | $42,634 | 70.5% | View → |
| 23 | Mississippi | 104 | +$292 | $41,441 | 76% | View → |
| 24 | Alaska | 24 | +$324 | $41,698 | 20.8% | View → |
| 25 | New Mexico | 230 | +$325 | $40,853 | 72.2% | View → |
| 26 | Vermont | 174 | +$344 | $42,469 | 34.5% | View → |
| 27 | Illinois | 853 | +$351 | $42,801 | 56.3% | View → |
| 28 | Maine | 254 | +$384 | $41,761 | 42.1% | View → |
| 29 | Virginia | 868 | +$407 | $42,615 | 52.1% | View → |
| 30 | Colorado | 337 | +$421 | $42,445 | 54.6% | View → |
| 31 | Wyoming | 55 | +$436 | $43,324 | 34.5% | View → |
| 32 | Kentucky | 228 | +$445 | $40,451 | 60.1% | View → |
| 33 | Arkansas | 127 | +$445 | $43,345 | 32.3% | View → |
| 34 | Texas | 2,157 | +$489 | $42,498 | 48.8% | View → |
| 35 | South Dakota | 22 | +$521 | $43,251 | 0% | View → |
| 36 | Alabama | 82 | +$578 | $41,470 | 40.2% | View → |
| 37 | Washington | 991 | +$591 | $40,769 | 42.4% | View → |
| 38 | Louisiana | 124 | +$655 | $43,691 | 54% | View → |
| 39 | New York | 1,881 | +$720 | $41,704 | 40.8% | View → |
| 40 | Georgia | 279 | +$741 | $42,034 | 31.2% | View → |
| 41 | Florida | 1,067 | +$772 | $40,416 | 40.5% | View → |
| 42 | Michigan | 199 | +$795 | $42,314 | 43.7% | View → |
| 43 | New Jersey | 1,122 | +$868 | $41,559 | 43% | View → |
| 44 | Tennessee | 425 | +$953 | $42,345 | 28.2% | View → |
| 45 | Arizona | 744 | +$1,018 | $40,125 | 43.1% | View → |
| 46 | Oklahoma | 134 | +$1,165 | $44,141 | 22.4% | View → |
| 47 | California | 4,586 | +$1,512 | $42,523 | 32.3% | View → |
| 48 | North Carolina | 190 | +$1,564 | $43,058 | 11.6% | View → |
| 49 | Nevada | 268 | +$2,303 | $43,003 | 5.6% | View → |
The short version
Dealer markup on the RAV4 varies a lot by state. Right now the cheapest state to buy is South Carolina, where the average listing runs -$575 versus MSRP — compared with a national average of +$604. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: RAV4 market overview · cheapest RAV4 listings · dealer markups explained