Toyota RAV4 Price in New Hampshire
As of October 19, 2026, there are 695 Toyota RAV4 vehicles available at 12 dealerships in New Hampshire. Expect an average markup of $115 over MSRP in New Hampshire, though 82% of listings are still at or below sticker price. 6 of 12 dealers are currently pricing below MSRP on average. Prices range from $34,163 to $49,078, with a median of $42,984.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
695
In Stock
+$115
Avg Markup
81.6%
At/Below MSRP
$42,984
Median Price
Price range: $34,163 to $49,078.
Dealers in New Hampshire
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Irwin Toyota Laconia, NH | 60 | -$67 | 60 |
| Ira Toyota of Manchester Manchester, NH | 117 | $0 | 117 |
| Toyota of Nashua Nashua, NH | 51 | $0 | 51 |
| McGovern Toyota of Portsmouth Portsmouth, NH | 45 | $0 | 45 |
| Bill Dube Toyota Dover, NH | 44 | $0 | 44 |
| Toyota of Keene East Swanzey, NH | 17 | $0 | 17 |
| Canobie Lake Toyota Salem, NH | 148 | +$19 | 143 |
| McGovern Toyota of Concord Bow, NH | 67 | +$107 | 55 |
| McGee Toyota of Claremont Claremont, NH | 72 | +$242 | 35 |
| McGee Toyota of Epping Epping, NH | 26 | +$699 | 0 |
| Rochester Toyota Rochester, NH | 36 | +$798 | 0 |
| Ecodrive Toyota of Gorham Gorham, NH | 12 | +$799 | 0 |