Toyota RAV4 Price in Alabama
As of September 4, 2026, there are 373 Toyota RAV4 vehicles available at 20 dealerships in Alabama. Expect an average markup of $149 over MSRP in Alabama, though 83% of listings are still at or below sticker price. 17 of 20 dealers are currently pricing below MSRP on average. Prices range from $33,994 to $50,804, with a median of $41,411.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
373
In Stock
+$149
Avg Markup
83.1%
At/Below MSRP
$41,411
Median Price
Price range: $33,994 — $50,804
Dealers in Alabama
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Toyota West Mobile Mobile, AL | 12 | -$500 | 12 |
| Singing River Toyota Tuscumbia, AL | 11 | $0 | 11 |
| Bill Penney Toyota of Jasper Jasper, AL | 10 | $0 | 10 |
| Toyota of Dothan Dothan, AL | 6 | $0 | 6 |
| Limbaugh Toyota Birmingham, AL | 13 | $0 | 13 |
| Springhill Toyota Mobile, AL | 27 | $0 | 27 |
| Eastern Shore Toyota Daphne, AL | 50 | $0 | 50 |
| Hoover Toyota Hoover, AL | 32 | $0 | 32 |
| Tuscaloosa Toyota Tuscaloosa, AL | 24 | $0 | 24 |
| Serra Toyota of Decatur Decatur, AL | 18 | $0 | 18 |
| Toyota of Sylacauga Sylacauga, AL | 6 | $0 | 6 |
| Sunny King Toyota Anniston, AL | 18 | $0 | 18 |
| Serra Toyota Birmingham, AL | 35 | $0 | 35 |
| Sand Mountain Toyota Albertville, AL | 18 | $0 | 18 |
| Allen Turner Toyota of Auburn Auburn, AL | 11 | $0 | 11 |
| TeamOne Toyota of Gadsden Rainbow City, AL | 11 | $0 | 11 |
| Bondy's Enterprise Toyota Enterprise, AL | 8 | $0 | 8 |
| McKinnon Toyota Clanton, AL | 13 | +$903 | 0 |
| Toyota of Montgomery Montgomery, AL | 36 | +$995 | 0 |
| Bill Penney Toyota Huntsville, AL | 14 | +$1,000 | 0 |