Toyota RAV4 Price in Alabama
As of October 19, 2026, there are 665 Toyota RAV4 vehicles available at 20 dealerships in Alabama. Expect an average markup of $224 over MSRP in Alabama, though 69% of listings are still at or below sticker price. 11 of 20 dealers are currently pricing below MSRP on average. Prices range from $33,495 to $52,095, with a median of $40,666.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
665
In Stock
+$224
Avg Markup
69.0%
At/Below MSRP
$40,666
Median Price
Price range: $33,495 to $52,095.
Dealers in Alabama
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Bill Penney Toyota of Jasper Jasper, AL | 14 | -$1,423 | 14 |
| Allen Turner Toyota of Auburn Auburn, AL | 22 | -$51 | 22 |
| Serra Toyota of Decatur Decatur, AL | 34 | -$38 | 34 |
| Eastern Shore Toyota Daphne, AL | 78 | -$26 | 78 |
| Springhill Toyota Mobile, AL | 42 | $0 | 42 |
| Limbaugh Toyota Birmingham, AL | 40 | $0 | 40 |
| Sunny King Toyota Anniston, AL | 23 | $0 | 23 |
| TeamOne Toyota of Gadsden Rainbow City, AL | 22 | $0 | 22 |
| Toyota of Dothan Dothan, AL | 18 | $0 | 18 |
| Singing River Toyota Tuscumbia, AL | 14 | $0 | 14 |
| Bondy's Enterprise Toyota Enterprise, AL | 10 | $0 | 10 |
| Toyota of Sylacauga Sylacauga, AL | 8 | +$10 | 7 |
| Serra Toyota Birmingham, AL | 61 | +$41 | 60 |
| Tuscaloosa Toyota Tuscaloosa, AL | 47 | +$102 | 41 |
| Hoover Toyota Hoover, AL | 42 | +$214 | 33 |
| Toyota West Mobile Mobile, AL | 41 | +$498 | 0 |
| Sand Mountain Toyota Albertville, AL | 29 | +$689 | 0 |
| McKinnon Toyota Clanton, AL | 25 | +$907 | 0 |
| Bill Penney Toyota Huntsville, AL | 24 | +$958 | 1 |
| Toyota of Montgomery Montgomery, AL | 71 | +$995 | 0 |