Toyota RAV4 Price in Massachusetts
As of October 21, 2026, there are 2,112 Toyota RAV4 vehicles available at 36 dealerships in Massachusetts. Expect an average markup of $267 over MSRP in Massachusetts, though 51% of listings are still at or below sticker price. 14 of 36 dealers are currently pricing below MSRP on average. Prices range from $33,744 to $49,471, with a median of $42,818.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
2,112
In Stock
+$267
Avg Markup
50.9%
At/Below MSRP
$42,818
Median Price
Price range: $33,744 to $49,471.
Dealers in Massachusetts
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Imperial Toyota Milford, MA | 17 | -$324 | 17 |
| Tasca Toyota Boston Dorchester, MA | 106 | -$183 | 105 |
| Ira Toyota Danvers, MA | 149 | $0 | 149 |
| Woburn Toyota Woburn, MA | 132 | $0 | 132 |
| Balise Toyota West Springfield, MA | 97 | $0 | 97 |
| Bernardi Toyota Framingham, MA | 68 | $0 | 68 |
| Jaffarian Toyota Haverhill, MA | 61 | $0 | 61 |
| Sullivan Brothers Toyota Kingston, MA | 45 | $0 | 45 |
| AutoFair Toyota of Tewksbury Tewksbury, MA | 31 | $0 | 31 |
| Ira Toyota of Orleans Orleans, MA | 29 | $0 | 29 |
| Nucar Toyota of North Attleboro North Attleboro, MA | 28 | $0 | 28 |
| Toyota of Wellesley Wellesley, MA | 13 | $0 | 13 |
| K-M Toyota North Adams, MA | 3 | $0 | 3 |
| Toyota of Greenfield Greenfield, MA | 2 | $0 | 2 |
| Ira Toyota of Hyannis Hyannis, MA | 50 | +$0 | 49 |
| Haddad Toyota Pittsfield, MA | 37 | +$9 | 36 |
| Herb Chambers Toyota Auburn Auburn, MA | 14 | +$36 | 13 |
| Nucar Toyota of Norwood Norwood, MA | 47 | +$43 | 31 |
| Acton Toyota of Littleton Littleton, MA | 26 | +$95 | 21 |
| McGee Toyota Hanover, MA | 73 | +$163 | 59 |
| Falmouth Toyota Bourne, MA | 38 | +$195 | 0 |
| Koch Route 2 Toyota Lancaster, MA | 119 | +$197 | 85 |
| Lexington Toyota Lexington, MA | 33 | +$385 | 0 |
| Herb Chambers Toyota Boston Medford, MA | 11 | +$408 | 2 |
| Bristol Toyota, Inc. Swansea, MA | 71 | +$416 | 0 |
| Atlantic Toyota Lynn, MA | 104 | +$495 | 0 |
| Tufankjian Toyota of Braintree Braintree, MA | 63 | +$499 | 0 |
| Toyota of Watertown Watertown, MA | 114 | +$545 | 0 |
| Copeland Toyota Brockton, MA | 129 | +$595 | 0 |
| Westboro Toyota, Inc. Westborough, MA | 18 | +$595 | 0 |
| Harr Toyota Worcester, MA | 80 | +$598 | 0 |
| Toyota of Dartmouth North Dartmouth, MA | 58 | +$605 | 0 |
| Lia Toyota Wilbraham, MA | 48 | +$704 | 0 |
| Lia Toyota of Northampton Northampton, MA | 48 | +$704 | 0 |
| Parkway Toyota of Boston Boston, MA | 79 | +$710 | 0 |
| Route 44 Toyota Raynham, MA | 71 | +$783 | 0 |