Toyota RAV4 Price in Colorado
As of October 21, 2026, there are 823 Toyota RAV4 vehicles available at 19 dealerships in Colorado. Expect an average markup of $506 over MSRP in Colorado, though 40% of listings are still at or below sticker price. 5 of 19 dealers are currently pricing below MSRP on average. Prices range from $34,895 to $51,263, with a median of $42,458.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
823
In Stock
+$506
Avg Markup
40.0%
At/Below MSRP
$42,458
Median Price
Price range: $34,895 to $51,263.
Dealers in Colorado
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Corwin Toyota Boulder Boulder, CO | 84 | $0 | 84 |
| Toyota of Colorado Springs Colorado Springs, CO | 54 | $0 | 54 |
| Pedersen Toyota, Ltd. Ft Collins, CO | 35 | $0 | 35 |
| Western Slope Toyota Grand Junction, CO | 34 | $0 | 34 |
| Turner Toyota, Inc. Montrose, CO | 10 | $0 | 10 |
| Mountain States Toyota Denver, CO | 18 | +$2 | 12 |
| Corwin Toyota Colorado Springs Colorado Springs, CO | 67 | +$101 | 63 |
| Stapp Interstate Toyota, Inc. Frederick, CO | 50 | +$306 | 28 |
| Durango Toyota Durango, CO | 49 | +$429 | 3 |
| Vista Toyota Delta Delta, CO | 12 | +$499 | 0 |
| Bighorn Toyota Glenwood Springs, CO | 25 | +$539 | 0 |
| Pueblo Toyota Pueblo, CO | 15 | +$599 | 0 |
| McDonald Toyota of Fort Morgan Fort Morgan, CO | 7 | +$692 | 0 |
| Phil Long Toyota Trinidad, CO | 6 | +$699 | 0 |
| Groove Toyota Englewood, CO | 144 | +$799 | 0 |
| AutoNation Toyota Arapahoe Centennial, CO | 106 | +$799 | 0 |
| Stevinson Toyota East Aurora, CO | 48 | +$799 | 0 |
| McDonald Toyota Greeley, CO | 30 | +$889 | 0 |
| Stevinson Toyota West Lakewood, CO | 29 | +$2,452 | 6 |