Toyota RAV4 Price in Colorado
As of September 5, 2026, there are 583 Toyota RAV4 vehicles available at 19 dealerships in Colorado. Expect an average markup of $364 over MSRP in Colorado, though 57% of listings are still at or below sticker price. 10 of 19 dealers are currently pricing below MSRP on average. Prices range from $35,234 to $50,077, with a median of $42,458.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
583
In Stock
+$364
Avg Markup
56.9%
At/Below MSRP
$42,458
Median Price
Price range: $35,234 — $50,077
Dealers in Colorado
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Pedersen Toyota, Ltd. Ft Collins, CO | 16 | $0 | 16 |
| Toyota of Colorado Springs Colorado Springs, CO | 36 | $0 | 36 |
| Stevinson Toyota West Lakewood, CO | 16 | $0 | 16 |
| McDonald Toyota of Fort Morgan Fort Morgan, CO | 5 | $0 | 5 |
| Stevinson Toyota East Aurora, CO | 30 | $0 | 30 |
| Western Slope Toyota Grand Junction, CO | 31 | $0 | 31 |
| Turner Toyota, Inc. Montrose, CO | 7 | $0 | 7 |
| Vista Toyota Delta Delta, CO | 8 | $0 | 8 |
| Mountain States Toyota Denver, CO | 8 | $0 | 8 |
| Corwin Toyota Boulder Boulder, CO | 68 | $0 | 68 |
| Durango Toyota Durango, CO | 29 | +$5 | 28 |
| McDonald Toyota Greeley, CO | 25 | +$14 | 24 |
| Bighorn Toyota Glenwood Springs, CO | 20 | +$83 | 16 |
| Stapp Interstate Toyota, Inc. Frederick, CO | 4 | +$348 | 2 |
| Corwin Toyota Colorado Springs Colorado Springs, CO | 57 | +$593 | 37 |
| Pueblo Toyota Pueblo, CO | 13 | +$599 | 0 |
| Phil Long Toyota Trinidad, CO | 4 | +$699 | 0 |
| AutoNation Toyota Arapahoe Centennial, CO | 85 | +$799 | 0 |
| Groove Toyota Englewood, CO | 121 | +$799 | 0 |