Toyota RAV4 Price in Florida
As of September 7, 2026, there are 2,850 Toyota RAV4 vehicles available at 60 dealerships in Florida. Expect an average markup of $228 over MSRP in Florida, though 76% of listings are still at or below sticker price. 45 of 60 dealers are currently pricing below MSRP on average. Prices range from $32,339 to $52,346, with a median of $40,585.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
2,850
In Stock
+$228
Avg Markup
75.7%
At/Below MSRP
$40,585
Median Price
Price range: $32,339 — $52,346
Dealers in Florida
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Treasure Coast Toyota of Stuart Stuart, FL | 25 | -$1,396 | 25 |
| Gettel Toyota of Charlotte County Punta Gorda, FL | 37 | -$1,092 | 37 |
| Venice Toyota Venice, FL | 30 | -$1,077 | 30 |
| West Kendall Toyota Miami, FL | 74 | -$1,026 | 74 |
| South Dade Toyota Homestead, FL | 47 | -$993 | 47 |
| Southern 441 Toyota Royal Palm Beach, FL | 47 | -$457 | 47 |
| Gettel Stadium Toyota Tampa, FL | 58 | -$204 | 58 |
| Sebring Toyota Sebring, FL | 18 | -$73 | 12 |
| Toyota of Deerfield Beach Deerfield Beach, FL | 52 | -$2 | 52 |
| Parks Toyota of Deland Deland, FL | 28 | $0 | 28 |
| Mike Erdman Toyota Cocoa, FL | 27 | $0 | 27 |
| Doral Toyota Doral, FL | 78 | $0 | 78 |
| Butler Toyota Jacksonville Jacksonville, FL | 22 | $0 | 22 |
| Sun Toyota of New Port Richey Holiday, FL | 62 | $0 | 62 |
| Toyota of North Miami Miami, FL | 97 | $0 | 97 |
| Germain Toyota of Naples Naples, FL | 72 | $0 | 72 |
| Peter Boulware Toyota Tallahassee, FL | 20 | $0 | 20 |
| Coggin Toyota at the Avenues Jacksonville, FL | 54 | $0 | 54 |
| Seminole Toyota Sanford, FL | 39 | $0 | 39 |
| Beaver Toyota of St. Augustine St. Augustine, FL | 62 | $0 | 62 |
| Miracle Toyota Haines City, FL | 74 | $0 | 74 |
| Toyota of Orlando Orlando, FL | 40 | $0 | 40 |
| Headquarter Toyota Hialeah, FL | 66 | $0 | 66 |
| Toyota of Coconut Creek Coconut Creek, FL | 89 | $0 | 89 |
| Toyota of Vero Beach Vero Beach, FL | 21 | $0 | 21 |
| Gettel Toyota Gainesville Gainesville, FL | 20 | $0 | 20 |
| Wesley Chapel Toyota Wesley Chapel, FL | 52 | $0 | 52 |
| Kendall Toyota Miami, FL | 71 | $0 | 71 |
| Daytona Toyota Daytona Beach, FL | 64 | $0 | 64 |
| Gettel Toyota of Bradenton Bradenton, FL | 30 | $0 | 30 |
| Toyota of Clermont Clermont, FL | 33 | $0 | 33 |
| Fred Anderson Toyota of Cape Coral Cape Coral, FL | 68 | $0 | 68 |
| Phillips Toyota Leesburg, FL | 29 | $0 | 29 |
| Arlington Toyota Jacksonville, FL | 40 | $0 | 40 |
| Toyota of Fort Walton Beach Ft Walton Beach, FL | 14 | $0 | 14 |
| Gettel Toyota of Lakewood Bradenton, FL | 32 | $0 | 32 |
| Bev Smith Toyota Ft. Pierce, FL | 62 | $0 | 62 |
| Marianna Toyota Marianna, FL | 3 | $0 | 3 |
| Toyota of Tampa Bay Tampa, FL | 36 | $0 | 36 |
| Lakeland Toyota Lakeland, FL | 52 | $0 | 52 |
| Bob Tyler Toyota Pensacola, FL | 29 | $0 | 29 |
| Lipton Toyota Ft. Lauderdale, FL | 26 | $0 | 26 |
| Courtesy Toyota Tampa, FL | 40 | $0 | 40 |
| Earl Stewart Toyota of North Palm Beach Lake Park, FL | 50 | $0 | 50 |
| Key West Toyota Key West, FL | 3 | $0 | 3 |
| Toyota of Hollywood Hollywood, FL | 147 | +$3 | 146 |
| Keith Pierson Toyota Jacksonville, FL | 26 | +$51 | 25 |
| Gettel Toyota Ocala Ocala, FL | 50 | +$679 | 0 |
| Central Florida Toyota Orlando, FL | 92 | +$1,130 | 0 |
| Palm Beach Toyota West Palm Beach, FL | 69 | +$1,130 | 0 |
| Panama City Toyota Panama City, FL | 27 | +$1,132 | 0 |
| Ed Morse Delray Toyota Delray Beach, FL | 52 | +$1,287 | 0 |
| Village Toyota Homosassa, FL | 18 | +$1,294 | 0 |
| Sarasota Toyota Sarasota, FL | 27 | +$1,395 | 0 |
| AutoNation Toyota Winter Park Winter Park, FL | 92 | +$1,494 | 0 |
| AutoNation Toyota Weston Davie, FL | 55 | +$1,494 | 0 |
| AutoNation Toyota Pinellas Park Pinellas Park, FL | 107 | +$1,494 | 0 |
| Toyota of Melbourne Melbourne, FL | 40 | +$1,525 | 0 |
| Clearwater Toyota Clearwater, FL | 46 | +$1,780 | 0 |
| Lake City Toyota Lake City, FL | 9 | +$1,836 | 0 |