Toyota RAV4 Price in Florida
As of October 22, 2026, there are 4,052 Toyota RAV4 vehicles available at 59 dealerships in Florida. Expect an average markup of $552 over MSRP in Florida, though 58% of listings are still at or below sticker price. 30 of 59 dealers are currently pricing below MSRP on average. Prices range from $33,495 to $55,552, with a median of $40,226.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
4,052
In Stock
+$552
Avg Markup
57.8%
At/Below MSRP
$40,226
Median Price
Price range: $33,495 to $55,552.
Dealers in Florida
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Treasure Coast Toyota of Stuart Stuart, FL | 35 | -$1,365 | 35 |
| West Kendall Toyota Miami, FL | 151 | -$521 | 131 |
| Southern 441 Toyota Royal Palm Beach, FL | 70 | -$436 | 70 |
| Toyota of Vero Beach Vero Beach, FL | 21 | -$335 | 21 |
| Beaver Toyota of St. Augustine St. Augustine, FL | 97 | -$69 | 97 |
| Toyota of Clermont Clermont, FL | 59 | -$8 | 59 |
| Keith Pierson Toyota Jacksonville, FL | 32 | -$6 | 32 |
| Toyota of North Miami Miami, FL | 140 | -$4 | 140 |
| Bev Smith Toyota Ft. Pierce, FL | 81 | -$0 | 81 |
| Headquarter Toyota Hialeah, FL | 112 | $0 | 112 |
| Doral Toyota Doral, FL | 108 | $0 | 108 |
| Sun Toyota of New Port Richey Holiday, FL | 90 | $0 | 90 |
| Miracle Toyota Haines City, FL | 89 | $0 | 89 |
| Gettel Stadium Toyota Tampa, FL | 78 | $0 | 78 |
| Fred Anderson Toyota of Cape Coral Cape Coral, FL | 76 | $0 | 76 |
| Toyota of Orlando Orlando, FL | 72 | $0 | 72 |
| Daytona Toyota Daytona Beach, FL | 70 | $0 | 70 |
| Lakeland Toyota Lakeland, FL | 68 | $0 | 68 |
| Wesley Chapel Toyota Wesley Chapel, FL | 67 | $0 | 67 |
| Earl Stewart Toyota of North Palm Beach Lake Park, FL | 57 | $0 | 57 |
| Seminole Toyota Sanford, FL | 56 | $0 | 56 |
| Courtesy Toyota Tampa, FL | 44 | $0 | 44 |
| Bob Tyler Toyota Pensacola, FL | 43 | $0 | 43 |
| Arlington Toyota Jacksonville, FL | 43 | $0 | 43 |
| Parks Toyota of Deland Deland, FL | 40 | $0 | 40 |
| Peter Boulware Toyota Tallahassee, FL | 34 | $0 | 34 |
| Mike Erdman Toyota Cocoa, FL | 29 | $0 | 29 |
| Butler Toyota Jacksonville Jacksonville, FL | 27 | $0 | 27 |
| Toyota of Fort Walton Beach Ft Walton Beach, FL | 27 | $0 | 27 |
| Key West Toyota Key West, FL | 4 | $0 | 4 |
| Toyota of Hollywood Hollywood, FL | 205 | +$15 | 202 |
| Sebring Toyota Sebring, FL | 24 | +$67 | 8 |
| Toyota of Deerfield Beach Deerfield Beach, FL | 76 | +$77 | 70 |
| Toyota of Tampa Bay Tampa, FL | 47 | +$222 | 42 |
| Coggin Toyota at the Avenues Jacksonville, FL | 75 | +$317 | 52 |
| AutoNation Toyota Weston Davie, FL | 79 | +$330 | 8 |
| Gettel Toyota Ocala Ocala, FL | 69 | +$565 | 0 |
| Gettel Toyota of Charlotte County Punta Gorda, FL | 45 | +$828 | 0 |
| Phillips Toyota Leesburg, FL | 51 | +$899 | 0 |
| South Dade Toyota Homestead, FL | 62 | +$994 | 0 |
| Palm Beach Toyota West Palm Beach, FL | 107 | +$1,130 | 0 |
| Panama City Toyota Panama City, FL | 42 | +$1,132 | 0 |
| Village Toyota Homosassa, FL | 26 | +$1,294 | 0 |
| Venice Toyota Venice, FL | 49 | +$1,296 | 0 |
| Ed Morse Delray Toyota Delray Beach, FL | 71 | +$1,297 | 0 |
| Sarasota Toyota Sarasota, FL | 40 | +$1,395 | 0 |
| Kendall Toyota Miami, FL | 106 | +$1,439 | 9 |
| Central Florida Toyota Orlando, FL | 120 | +$1,452 | 0 |
| AutoNation Toyota Winter Park Winter Park, FL | 191 | +$1,494 | 0 |
| AutoNation Toyota Pinellas Park Pinellas Park, FL | 154 | +$1,494 | 0 |
| Germain Toyota of Naples Naples, FL | 105 | +$1,577 | 0 |
| Clearwater Toyota Clearwater, FL | 59 | +$1,599 | 0 |
| Toyota of Melbourne Melbourne, FL | 43 | +$1,738 | 0 |
| Lake City Toyota Lake City, FL | 13 | +$1,836 | 0 |
| Gettel Toyota of Lakewood Bradenton, FL | 41 | +$1,884 | 0 |
| Gettel Toyota of Bradenton Bradenton, FL | 39 | +$1,884 | 0 |
| Gettel Toyota Gainesville Gainesville, FL | 28 | +$1,884 | 0 |
| Toyota of Coconut Creek Coconut Creek, FL | 121 | +$1,934 | 24 |
| Lipton Toyota Ft. Lauderdale, FL | 44 | +$2,316 | 27 |