Toyota RAV4 Price in Wisconsin
As of October 22, 2026, there are 1,014 Toyota RAV4 vehicles available at 22 dealerships in Wisconsin. Expect an average markup of $164 over MSRP in Wisconsin, though 60% of listings are still at or below sticker price. 10 of 22 dealers are currently pricing below MSRP on average. Prices range from $34,114 to $50,760, with a median of $42,735.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
1,014
In Stock
+$164
Avg Markup
60.4%
At/Below MSRP
$42,735
Median Price
Price range: $34,114 to $50,760.
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Rhinelander Toyota Rhinelander, WI | 14 | -$1,223 | 14 |
| Bergstrom Toyota Oshkosh, WI | 24 | -$101 | 24 |
| Kenosha Toyota Kenosha, WI | 83 | $0 | 83 |
| Le Mieux & Son Toyota Green Bay, WI | 81 | $0 | 81 |
| Hesser Toyota Janesville, WI | 53 | $0 | 53 |
| Smart Motors Toyota Madison, WI | 52 | $0 | 52 |
| Heiser Toyota Milwaukee, WI | 48 | $0 | 48 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 30 | $0 | 30 |
| Mark Toyota of Plover Plover, WI | 28 | $0 | 28 |
| Marthaler Toyota of Ashland Ashland, WI | 13 | $0 | 13 |
| Toyota of Brookfield Brookfield, WI | 55 | +$3 | 54 |
| Serra Toyota Milwaukee, WI | 53 | +$8 | 50 |
| Markquart Toyota Chippewa Falls, WI | 60 | +$84 | 54 |
| Kari Toyota Superior, WI | 50 | +$178 | 25 |
| Russ Darrow Toyota West Bend, WI | 7 | +$285 | 3 |
| Kolosso Toyota Appleton, WI | 76 | +$299 | 0 |
| LeadCar Toyota La Crosse La Crosse, WI | 33 | +$299 | 0 |
| Wilde Toyota West Allis, WI | 88 | +$399 | 0 |
| Dahl Toyota Sheboygan Sheboygan, WI | 21 | +$399 | 0 |
| LeadCar Toyota Wausau Wausau, WI | 1 | +$399 | 0 |
| Umansky Toyota Glendale, WI | 66 | +$562 | 0 |
| East Madison Toyota Madison, WI | 78 | +$711 | 0 |