Toyota RAV4 Price in Wisconsin
As of September 6, 2026, there are 713 Toyota RAV4 vehicles available at 22 dealerships in Wisconsin. Expect an average markup of $174 over MSRP in Wisconsin, though 71% of listings are still at or below sticker price. 13 of 22 dealers are currently pricing below MSRP on average. Prices range from $34,254 to $49,067, with a median of $42,469.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
713
In Stock
+$174
Avg Markup
70.8%
At/Below MSRP
$42,469
Median Price
Price range: $34,254 — $49,067
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Rhinelander Toyota Rhinelander, WI | 12 | -$1,775 | 12 |
| Bergstrom Toyota Oshkosh, WI | 18 | -$101 | 18 |
| Smart Motors Toyota Madison, WI | 15 | $0 | 15 |
| Mark Toyota of Plover Plover, WI | 20 | $0 | 20 |
| Wilde Toyota West Allis, WI | 68 | $0 | 68 |
| Russ Darrow Toyota West Bend, WI | 6 | $0 | 6 |
| Serra Toyota Milwaukee, WI | 39 | $0 | 39 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 24 | $0 | 24 |
| Marthaler Toyota of Ashland Ashland, WI | 8 | $0 | 8 |
| Heiser Toyota Milwaukee, WI | 32 | $0 | 32 |
| Markquart Toyota Chippewa Falls, WI | 43 | $0 | 43 |
| Hesser Toyota Janesville, WI | 36 | $0 | 36 |
| Kenosha Toyota Kenosha, WI | 56 | $0 | 56 |
| Le Mieux & Son Toyota Green Bay, WI | 59 | +$2 | 58 |
| Toyota of Brookfield Brookfield, WI | 40 | +$16 | 39 |
| Kari Toyota Superior, WI | 32 | +$37 | 31 |
| Kolosso Toyota Appleton, WI | 55 | +$299 | 0 |
| LeadCar Toyota Wausau Wausau, WI | 4 | +$399 | 0 |
| Dahl Toyota Sheboygan Sheboygan, WI | 12 | +$399 | 0 |
| Umansky Toyota Glendale, WI | 52 | +$888 | 0 |
| East Madison Toyota Madison, WI | 61 | +$925 | 0 |
| LeadCar Toyota La Crosse La Crosse, WI | 21 | +$947 | 0 |