Pricing posture
Prices above MSRP on nearly everything
98% of this dealer's priced Toyota inventory is listed above MSRP — 890 of 908 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
908
Avg Markup
+$132
At/Below MSRP
18
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 218 | 0% | +$175 |
| Sienna | 138 | 0% | +$177 |
| Corolla Cross | 104 | 0% | +$175 |
| Camry | 92 | 0% | +$175 |
| Corolla | 82 | 0% | +$175 |
| Grand Highlander Hybrid | 62 | 0% | +$175 |
| Grand Highlander | 57 | 0% | +$175 |
| Tacoma | 51 | 18% | -$1 |
| Tundra | 22 | 0% | +$175 |
| 4Runner | 18 | 0% | +$175 |
| Sequoia | 17 | 47% | -$1,562 |
| Highlander Hybrid | 11 | 0% | +$175 |
| Land Cruiser | 8 | 0% | +$175 |
| 4Runner Hybrid | 6 | 0% | +$175 |
| GR86 | 6 | 0% | +$175 |
| GR Corolla | 5 | 0% | +$175 |
| Highlander | 5 | 0% | +$175 |
| Tacoma Hybrid | 3 | 33% | -$158 |
| Prius | 3 | 0% | +$175 |
2026 RAV4
RAV4 XLE Premium AWD
Midnight Black Metallic
MSRP
$39,899
Advertised
$40,074
2026 RAV4
RAV4 XLE Premium AWD
Midnight Black Metallic
MSRP
$40,059
Advertised
$40,234
2026 RAV4
RAV4 XLE Premium AWD
Midnight Black Metallic
MSRP
$42,309
Advertised
$42,484
2026 RAV4
RAV4 XLE Premium AWD
Midnight Black Metallic
MSRP
$39,899
Advertised
$40,074
2026 RAV4
RAV4 XLE Premium AWD
Midnight Black Metallic
MSRP
$39,899
Advertised
$40,074
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 SiennaSienna XSE AWD | $52,475 | +$175 | 23 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross LE AWD | $31,634 | +$175 | 26 | Oct 21, 2026 |
| 2026 Grand HighlanderGrand Highlander Limited AWD | $55,573 | +$175 | 83 | Oct 21, 2026 |
| 2026 Grand HighlanderGrand Highlander Platinum AWD | $58,183 | +$175 | 48 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $42,520 | +$175 | 21 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $35,409 | +$175 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $45,524 | +$175 | 20 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,459 | +$175 | 22 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,459 | +$175 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,574 | +$175 | 20 | Oct 21, 2026 |