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Williams Toyota of Elmira

Elmira, NY

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Pricing posture

Prices above MSRP on nearly everything

99% of this dealer's priced Toyota inventory is listed above MSRP — 319 of 323 vehicles.

Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.

Vehicles

323

Avg Markup

+$120

At/Below MSRP

4

Models

19

Pricing by Model

ModelCountAt/Below MSRPAvg Markup
RAV4570%+$175
Tacoma520%+$175
Camry350%+$180
Sienna340%+$175
Corolla Cross280%+$175
Tundra2814%-$465
Corolla270%+$175
Grand Highlander Hybrid200%+$175
Grand Highlander150%+$175
4Runner60%+$175
Highlander Hybrid50%+$175
Sequoia50%+$175
GR8620%+$175
Tacoma Hybrid20%+$175
4Runner Hybrid20%+$175
Prius20%+$175
GR Corolla10%+$175
Highlander10%+$175
Land Cruiser10%+$175
2026 Tundra

2026 Tundra

Tundra Capstone 4WD

-$4,718Good Deal

Celestial Silver Metallic

MSRP

$84,623

Advertised

$79,905

Elmira, NY
2026 Tundra

2026 Tundra

Tundra 1794 Edition 4WD

-$4,291Good Deal

Midnight Black Metallic

MSRP

$77,389

Advertised

$73,098

Elmira, NY
2026 Tundra

2026 Tundra

Tundra 1794 Edition 4WD

-$4,207Good Deal

Midnight Black Metallic

MSRP

$76,463

Advertised

$72,256

Elmira, NY
2026 Tundra

2026 Tundra

Tundra 1794 Edition 4WD

-$3,991Good Deal

Magnetic Gray Metallic

MSRP

$73,319

Advertised

$69,328

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 LE AWD

+$175Fair

Storm Cloud

MSRP

$36,258

Advertised

$36,433

Elmira, NY
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 SE AWD

+$175Fair

Meteor Shower

MSRP

$41,278

Advertised

$41,453

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$175Fair

Wind Chill Pearl

MSRP

$40,933

Advertised

$41,108

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 Woodland AWD

+$175Fair

Storm Cloud

MSRP

$43,369

Advertised

$43,544

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$175Fair

Ice Cap

MSRP

$40,833

Advertised

$41,008

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$175Fair

Ice Cap

MSRP

$40,922

Advertised

$41,097

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 SE AWD

+$175Fair

Meteor Shower

MSRP

$41,278

Advertised

$41,453

Elmira, NY
Hold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$175Fair

Storm Cloud

MSRP

$39,969

Advertised

$40,144

Elmira, NY
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 LE AWD

+$175Fair

Ruby Flare Pearl

MSRP

$36,034

Advertised

$36,209

Elmira, NY
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$175Fair

Wind Chill Pearl

MSRP

$41,308

Advertised

$41,483

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$175Fair

Midnight Black Metallic

MSRP

$40,808

Advertised

$40,983

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 Limited AWD

+$175Fair

Wind Chill Pearl

MSRP

$48,148

Advertised

$48,323

Elmira, NY
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$175Fair

Midnight Black Metallic

MSRP

$43,333

Advertised

$43,508

Elmira, NY
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$175Fair

Ice Cap

MSRP

$40,833

Advertised

$41,008

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 LE AWD

+$175Fair

Storm Cloud

MSRP

$35,323

Advertised

$35,498

Elmira, NY
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 LE AWD

+$175Fair

Meteor Shower

MSRP

$35,234

Advertised

$35,409

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 Woodland AWD

+$175Fair

Midnight Black Metallic

MSRP

$43,748

Advertised

$43,923

Elmira, NY
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 Woodland AWD

+$175Fair

Midnight Black Metallic

MSRP

$42,635

Advertised

$42,810

Elmira, NY
Hold
2026 RAV4

2026 RAV4

RAV4 Woodland AWD

+$175Fair

Everest

MSRP

$42,575

Advertised

$42,750

Elmira, NY
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 SE AWD

+$175Fair

Storm Cloud

MSRP

$38,974

Advertised

$39,149

Elmira, NY
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 Woodland AWD

+$175Fair

Storm Cloud

MSRP

$43,035

Advertised

$43,210

Elmira, NY
Hold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$175Fair

Meteor Shower

MSRP

$40,458

Advertised

$40,633

Elmira, NY
Hold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$175Fair

Midnight Black Metallic

MSRP

$40,833

Advertised

$41,008

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$175Fair

Wind Chill Pearl

MSRP

$41,367

Advertised

$41,542

Elmira, NY
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 Woodland AWD

+$175Fair

Ice Cap

MSRP

$43,618

Advertised

$43,793

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 Woodland AWD

+$175Fair

Ice Cap

MSRP

$43,748

Advertised

$43,923

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 Woodland AWD

+$175Fair

Storm Cloud

MSRP

$43,369

Advertised

$43,544

Elmira, NY
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$175Fair

Ruby Flare Pearl

MSRP

$40,698

Advertised

$40,873

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 Woodland AWD

+$175Fair

Ice Cap

MSRP

$43,618

Advertised

$43,793

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 Woodland AWD

+$175Fair

Ice Cap

MSRP

$43,419

Advertised

$43,594

Elmira, NY
Hold
2026 RAV4

2026 RAV4

RAV4 LE AWD

+$175Fair

Midnight Black Metallic

MSRP

$35,659

Advertised

$35,834

Elmira, NY
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 Woodland AWD

+$175Fair

Ice Cap

MSRP

$43,549

Advertised

$43,724

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$175Fair

Meteor Shower

MSRP

$40,458

Advertised

$40,633

Elmira, NY
Hold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$175Fair

Ice Cap

MSRP

$40,833

Advertised

$41,008

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$175Fair

Ice Cap

MSRP

$40,833

Advertised

$41,008

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 XSE AWD

+$175Fair

Meteor Shower with Midnight Black Metallic roof

MSRP

$47,307

Advertised

$47,482

Elmira, NY
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 Woodland AWD

+$175Fair

Everest

MSRP

$42,575

Advertised

$42,750

Elmira, NY
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 Limited AWD

+$175Fair

Blueprint

MSRP

$48,578

Advertised

$48,753

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 Limited AWD

+$175Fair

Meteor Shower

MSRP

$49,048

Advertised

$49,223

Elmira, NY
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$175Fair

Ice Cap

MSRP

$40,458

Advertised

$40,633

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 Limited AWD

+$175Fair

Midnight Black Metallic

MSRP

$48,852

Advertised

$49,027

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$175Fair

Wind Chill Pearl

MSRP

$41,308

Advertised

$41,483

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 SE AWD

+$175Fair

Meteor Shower

MSRP

$39,833

Advertised

$40,008

Elmira, NY
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 LE AWD

+$175Fair

Ruby Flare Pearl

MSRP

$36,733

Advertised

$36,908

Elmira, NY
2026 RAV4

2026 RAV4

RAV4 XSE AWD

+$175Fair

Midnight Black Metallic

MSRP

$46,702

Advertised

$46,877

Elmira, NY
Pre-SoldHold
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

+$175Fair

Black

MSRP

$43,899

Advertised

$44,074

Elmira, NY
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

+$175Fair

Black

MSRP

$43,684

Advertised

$43,859

Elmira, NY
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

+$175Fair

Underground

MSRP

$43,734

Advertised

$43,909

Elmira, NY
Hold
2026 Tacoma

2026 Tacoma

Tacoma TRD Sport 4WD

+$175Fair

Mudbath

MSRP

$51,499

Advertised

$51,674

Elmira, NY
2026 Tacoma

2026 Tacoma

Tacoma TRD Sport 4WD

+$175Fair

Mudbath

MSRP

$56,608

Advertised

$56,783

Elmira, NY
Pre-SoldHold
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

+$175Fair

Heritage Blue

MSRP

$43,899

Advertised

$44,074

Elmira, NY
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

+$175Fair

Ice Cap

MSRP

$43,899

Advertised

$44,074

Elmira, NY
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

+$175Fair

Ice Cap

MSRP

$43,649

Advertised

$43,824

Elmira, NY
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

+$175Fair

Ice Cap

MSRP

$47,284

Advertised

$47,459

Elmira, NY
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

+$175Fair

Heritage Blue

MSRP

$43,814

Advertised

$43,989

Elmira, NY
2026 Tacoma

2026 Tacoma

Tacoma TRD Sport 4WD

+$175Fair

Celestial Silver Metallic

MSRP

$46,524

Advertised

$46,699

Elmira, NY

Recently Sold

VehicleSelling PriceMarkupDays ListedSold Date
2026 TacomaTacoma TRD Off-Road 4WD$46,834+$17527Oct 22, 2026
2026 4Runner Hybrid4Runner TRD Off-Road Premium PT4WD$65,419+$1757Oct 22, 2026
2026 SiennaSienna LE AWD$46,060+$17517Oct 21, 2026
2026 RAV4RAV4 XSE AWD$47,482+$17547Oct 21, 2026
2026 RAV4RAV4 XLE Premium AWD$41,542+$17547Oct 21, 2026
2026 RAV4RAV4 Woodland AWD$42,810+$17546Oct 21, 2026
2026 RAV4RAV4 XSE AWD$45,504+$17521Oct 21, 2026
2026 RAV4RAV4 XLE Premium AWD$40,385+$17526Oct 21, 2026
2026 RAV4RAV4 XLE Premium AWD$41,008+$17518Oct 21, 2026
2026 RAV4RAV4 XLE Premium AWD$41,092+$17514Oct 21, 2026