Pricing posture
Prices above MSRP on some inventory
69% of this dealer's priced Toyota inventory is listed above MSRP — 504 of 735 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
735
Avg Markup
-$437
At/Below MSRP
231
Models
18
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 120 | 4% | +$168 |
| Tacoma | 91 | 97% | -$1,864 |
| Camry | 88 | 23% | -$182 |
| Sienna | 86 | 8% | +$157 |
| Corolla | 84 | 43% | +$54 |
| Tundra | 68 | 59% | -$2,066 |
| Corolla Cross | 52 | 12% | +$155 |
| Grand Highlander | 34 | 9% | +$150 |
| Grand Highlander Hybrid | 31 | 6% | +$164 |
| 4Runner | 24 | 13% | -$254 |
| Highlander Hybrid | 18 | 6% | +$165 |
| 4Runner Hybrid | 11 | 55% | -$1,393 |
| Highlander | 7 | 0% | +$175 |
| Sequoia | 7 | 71% | -$3,165 |
| Tacoma Hybrid | 5 | 100% | -$2,292 |
| GR Corolla | 4 | 0% | +$175 |
| Prius | 3 | 100% | -$408 |
| GR86 | 2 | 50% | -$114 |
2026 Sequoia
Sequoia Platinum 4WD
Lunar Rock
MSRP
$88,208
Advertised
$82,773
2026 Tundra
Tundra Limited 4WD
Lunar Rock
MSRP
$66,075
Advertised
$61,999
2026 Tundra
Tundra Limited 4WD
Supersonic Red
MSRP
$64,855
Advertised
$60,964
2026 Tundra
Tundra 1794 Edition 4WD
Blueprint
MSRP
$72,213
Advertised
$68,342
2026 Tacoma
Tacoma Limited 4WD
Supersonic Red
MSRP
$57,304
Advertised
$54,044
2026 Tacoma
Tacoma Limited 4WD
Supersonic Red
MSRP
$56,929
Advertised
$53,678
2026 Tacoma
Tacoma Limited 4WD
Supersonic Red
MSRP
$56,818
Advertised
$53,636
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 RAV4RAV4 LE AWD | $35,869 | $0 | 23 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,764 | $0 | 13 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,058 | $0 | 11 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $45,934 | $0 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,469 | $0 | 12 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,444 | $0 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $45,319 | $0 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,444 | $0 | 20 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $45,509 | $0 | 45 | Oct 21, 2026 |
| 2026 SequoiaSequoia Capstone 4WD | $88,393 | -$825 | 44 | Oct 19, 2026 |