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Pricing posture
Prices above MSRP on some inventory
47% of this dealer's priced Toyota inventory is listed above MSRP — 31 of 66 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
66
Avg Markup
-$143
At/Below MSRP
35
Models
16
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tundra | 14 | 100% | -$1,060 |
| RAV4 | 9 | 89% | +$19 |
| Camry | 8 | 50% | +$88 |
| Tacoma | 6 | 17% | +$146 |
| Corolla | 6 | 50% | +$88 |
| Sienna | 4 | 75% | +$44 |
| Grand Highlander | 4 | 0% | +$175 |
| Corolla Cross | 3 | 0% | +$175 |
| Sequoia | 3 | 0% | +$175 |
| Prius | 2 | 0% | +$175 |
| Tacoma Hybrid | 2 | 50% | +$88 |
| Land Cruiser | 1 | 100% | $0 |
| Grand Highlander Hybrid | 1 | 0% | +$175 |
| GR Corolla | 1 | 0% | +$175 |
| Highlander | 1 | 0% | +$175 |
| GR86 | 1 | 0% | +$175 |
2026 Tundra
Tundra 1794 Edition 4WD
-$4,940Good Deal
Blueprint
MSRP
$76,620
Advertised
$71,680
Rochester, NY
2026 Tundra
Tundra Limited 4WD
-$825Good Deal
Wind Chill Pearl
MSRP
$69,353
Advertised
$68,528
Rochester, NY
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 SiennaSienna XLE AWD | $51,535 | $0 | 26 | Oct 21, 2026 |
| 2026 SiennaSienna Platinum AWD | $63,655 | $0 | 19 | Oct 21, 2026 |
| 2027 CorollaCorolla LE FWD | $26,064 | $0 | 11 | Oct 21, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid XLE AWD | $53,011 | $0 | 14 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,077 | $0 | 12 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $38,034 | $0 | 10 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,953 | $0 | 14 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $35,483 | $0 | 12 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $39,809 | $0 | 14 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $44,164 | $0 | 14 | Oct 21, 2026 |