Deal Sheet: 2026 Solterra Premium

AutoNation Subaru West · Golden, CO · VIN: JTMBEAGC8TA000679

Negotiation Guide

Opening Offer

$38,473

Fair Price

$39,973

Walk Away Above

$40,368

• Recent buyers paid ~$439 below MSRP
• Sitting 54 days (avg 29) — extra leverage

Price Breakdown

Dealer Cost$38,430

Invoice (factory)$39,245

Holdback (est.)$815

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$40,763

Asking Price$40,044

Markup-$719

Actual Dealer Margin on This Car$1,614

Percentile43% of inventory is priced lower

Days on Lot54 days

What Others Paid (Last 30 Days)

Cars Sold80

Avg Markup-$439

Median Markup$0

Best Deal-$4,102

Worst Deal+$4,249

% Sold Below MSRP60%

Avg Days to Sell29 days

Dealer Profile

Inventory363 vehicles

Avg Markup (All Models)-$1,600

Avg Markup (Solterra)-$719

% Below MSRP95%

Avg Days to Sell29 days

Avg Sold Markup-$1,607

Price History

Jul 16, 2026$39,245 → $40,044(+$799)

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