This Is Already a Great Deal
Opening Offer
$39,050
Asking Price
$37,836
Max Price
$37,836
- • Recent buyers paid ~$439 below MSRP
- • Sitting 54 days (avg 29) — extra leverage
- • Asking price is already $1,797 below what others pay — great deal
Price Breakdown
Dealer Cost$38,550
Invoice (factory)$39,358
Holdback (est.)$808
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$40,420
Asking Price$37,836
Markup-$2,584
Actual Dealer Margin on This Car$-714
Percentile9% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold80
Avg Markup-$439
Median Markup$0
Best Deal-$4,102
Worst Deal+$4,249
% Sold Below MSRP60%
Avg Days to Sell29 days
Dealer Profile
Inventory136 vehicles
Avg Markup (All Models)-$982
Avg Markup (Solterra)-$2,584
% Below MSRP46%
Avg Days to Sell29 days
Avg Sold Markup-$912
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