Deal Sheet: 2026 Solterra Premium

DELLA Subaru of Plattsburgh · Plattsburgh, NY · VIN: JTMBEAGC1TA000149

Negotiation Guide

Opening Offer

$38,483

Fair Price

$39,983

Walk Away Above

$40,378

• Recent buyers paid ~$439 below MSRP
• Sitting 54 days (avg 29) — extra leverage

Price Breakdown

Dealer Cost$38,770

Invoice (factory)$39,585

Holdback (est.)$815

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$40,773

Asking Price$40,448

Markup-$325

Actual Dealer Margin on This Car$1,678

Percentile48% of inventory is priced lower

Days on Lot54 days

What Others Paid (Last 30 Days)

Cars Sold80

Avg Markup-$439

Median Markup$0

Best Deal-$4,102

Worst Deal+$4,249

% Sold Below MSRP60%

Avg Days to Sell29 days

Dealer Profile

Inventory175 vehicles

Avg Markup (All Models)-$238

Avg Markup (Solterra)-$325

% Below MSRP99%

Avg Days to Sell27 days

Avg Sold Markup-$238

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