Deal Sheet: 2026 Highlander Hybrid XLE AWD

Heritage Toyota Catonsville · Baltimore, MD · VIN: 5TDKBRCH5TS728973

Negotiation Guide

Opening Offer

$49,366

Fair Price

$50,866

Walk Away Above

$50,694

• Recent buyers paid ~$343 above MSRP

Price Breakdown

Est. Dealer Cost$44,965

Est. Invoice$45,976

Holdback (est.)$1,010

MSRP (Sticker)$50,523

Asking Price$51,323

Markup+$800

Est. Dealer Margin on This Car$6,358

Percentile85% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold666

Avg Markup+$343

Median Markup$0

Best Deal-$3,825

Worst Deal+$9,995

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory379 vehicles

Avg Markup (All Models)+$631

Avg Markup (Highlander Hybrid)+$800

% Below MSRP17%

Avg Days to Sell31 days

Avg Sold Markup+$573

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