Deal Sheet: 2026 Highlander Hybrid XLE AWD

Roberts Toyota · Columbia, TN · VIN: 5TDKBRCH1TS729215

Negotiation Guide

Opening Offer

$49,848

Fair Price

$51,348

Walk Away Above

$51,175

• Recent buyers paid ~$346 above MSRP

Price Breakdown

Est. Dealer Cost$45,392

Est. Invoice$46,412

Holdback (est.)$1,020

MSRP (Sticker)$51,002

Dealer Add-Ons (DIA)+$1,095

Asking Price$52,595

Markup+$1,593

Markup includes $1,095 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,203

Percentile90% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold837

Avg Markup+$346

Median Markup$0

Best Deal-$3,825

Worst Deal+$9,995

% Sold Below MSRP62%

Avg Days to Sell23 days

Dealer Profile

Inventory253 vehicles

Avg Markup (All Models)+$227

Avg Markup (Highlander Hybrid)$0

% Below MSRP37%

Avg Days to Sell31 days

Avg Sold Markup+$373

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