Deal Sheet: 2026 Ranger LARIAT

Gullo Ford of Conroe · Conroe, TX · VIN: 1FTER4KPXTLE42896

Negotiation Guide

Opening Offer

$49,020

Fair Price

$50,520

Walk Away Above

$51,822

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$47,813

Est. Invoice$49,406

Holdback (est.)$1,594

MSRP (Sticker)$53,125

Asking Price$51,625

Markup-$1,500

Est. Dealer Margin on This Car$3,813

Percentile17% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory355 vehicles

Avg Markup (All Models)-$1,341

Avg Markup (Ranger)-$1,432

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,204

Price History

Aug 6, 2026$50,625 → $51,625(+$1,000)

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