Deal Sheet: 2026 Ranger LARIAT

AutoNation Ford Wolfchase · Memphis, TN · VIN: 1FTER4KPXTLE39027

Negotiation Guide

Opening Offer

$50,265

Fair Price

$51,765

Walk Away Above

$53,067

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$48,933

Est. Invoice$50,564

Holdback (est.)$1,631

MSRP (Sticker)$54,370

Asking Price$52,870

Markup-$1,500

Est. Dealer Margin on This Car$3,937

Percentile17% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory102 vehicles

Avg Markup (All Models)-$2,265

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,018

Price History

Aug 6, 2026$51,870 → $52,870(+$1,000)

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